At a Glance
- Tasks: Lead go-to-market strategies for aviation software and empower sales teams.
- Company: Join a global aviation software group with a collaborative culture.
- Benefits: Fully remote work, career growth opportunities, and exposure to innovative marketing technologies.
- Other info: Dynamic environment with opportunities for professional development and international collaboration.
- Why this job: Make an impact in the aviation industry with cutting-edge software solutions.
- Qualifications: 5+ years in B2B SaaS product marketing and strong understanding of sales enablement.
Description
We are seeking a strategic and collaborative Product Marketing Manager to lead go-to-market activities across our aviation software portfolio in the EMEA region.
You will own how technically complex products are positioned, differentiated, and sold into a specialist buyer landscape including airlines, airports, MROs and CAMOs. Success requires translating deep domain and product complexity into commercially sharp narratives - and equipping sales to win competitive, multi(1)stakeholder deals.
This role sits deliberately at the product/sales interface. It is not a campaigns, content-calendar, brand, or demand-generation role.
ABOUT OASES:
Our Aviation group delivers mission-critical software solutions that empower airlines, airports, and aviation service providers to operate efficiently and safely. From maintenance planning and flight operations to compliance and resource management, our products enable customers to optimize performance, reduce costs, and ensure regulatory compliance.
As part of a global network of specialized software companies, our aviation teams operate with entrepreneurial agility while benefiting from shared expertise, innovation, and best practices across the wider Valsoft group.
ABOUT TAG SOFTWARE GROUP:
TAG Software Group is a team of experienced investors and operators dedicated to acquiring, enhancing, and growing mission-critical software companies serving SMB, enterprise, and public sector customers.
Founded as part of a permanent home for software companies, we don’t buy to sell. Our focus is on long-term partnerships that protect your legacy, employees, and customers.
Our in-house team delivers an efficient, transparent, and seller-friendly process, ensuring speed and certainty of close. Once part of TAG, your company gains access to proven best practices, dedicated value-creation resources, and the extended ecosystem of our sister companies, including proprietary in-house technology including and — helping your business reach the next level.
KEY RESPONSIBILITIES:
• Own end-to-end go-to-market strategy for product launches and enhancements, from positioning through to sales readiness and adoption tracking.
• Define product positioning, messaging, and competitive differentiation against named category competitors.
• Build sales enablement that changes win rates: battlecards, objection-handling guides, discovery frameworks, ROI/value narratives, and technical-to-commercial translation for executive buyers.
• Partner with Product and Sales teams to align feedback, market trends, and product roadmap.
• Run structured competitive and market analysis and turn it into positioning and enablement decisions.
• Collaborate with Growth Marketing to align campaigns with product objectives.
• Support the commercial narrative behind webinars, case studies, and product content (Growth Marketing owns execution and demand generation).
• Measure launch success through adoption, leads, and market feedback.
Requirements
• 5+ years in B2B SaaS product marketing or sales enablement.
• Demonstrable track record marketing technically complex or specialist software to expert buyers.
• Strong understanding of go-to-market planning and sales enablement.
• Proven ability to run competitive intelligence and win/loss analysis and convert it into positioning that sales actually use.
• Comfort operating in a domain with technical depth and long, multi-stakeholder sales cycles; regulated-industry, engineering, or infrastructure software backgrounds are strongly preferred.
• Track record influencing product roadmap and sales strategy, not just producing collateral.
Preferred Qualifications
• Experience/knowledge of the aviation industry or other technical and regulated sectors.
Benefits
WHY JOIN US:
• Join a global aviation software group with a collaborative and innovative culture.
• Work fully remotely within the UK with a supportive international team.
• Opportunities for career growth in a fast-scaling environment.
• Exposure to modern marketing technologies and high-impact projects.
#Commsoft
Remote Product Marketing Manager in Dundee employer: Valsoft
Join TAG Software Group as a Remote Product Marketing Manager and be part of a dynamic team that thrives on collaboration and innovation within the aviation software sector. Enjoy the flexibility of working fully remotely in the UK while benefiting from a supportive international network that fosters career growth and exposure to cutting-edge marketing technologies. With a focus on long-term partnerships and employee development, TAG offers a unique opportunity to make a meaningful impact in a fast-scaling environment.
StudySmarter Expert Advice🤫
We think this is how you could land Remote Product Marketing Manager in Dundee
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Valsoft!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Valsoft would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Valsoft through your school's career services!
We think you need these skills to ace Remote Product Marketing Manager in Dundee
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Remote Product Marketing Manager, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Remote Product Marketing Manager position at Valsoft. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Valsoft
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
