Account Executive

Cybertill is one of the specialist software businesses within a portfolio of Fluent Software Group, which is an operating group under Valsoft Corporation, an acquirer of specialist vertical-market software businesses with a long-term, buy-and-hold approach. Being part of the wider group provides additional stability, expertise and opportunities to collaborate with other specialist software businesses, while allowing Cybertill to retain its own culture and market focus.

Cybertill is Europe's leading cloud-based retail management platform, trusted by over 700 retail, charity, and visitor attraction organisations across more than 7,500 locations worldwide. Since pioneering cloud EPoS in 2001, we've been giving retailers a real-time, single view of stock, sales, and customers across every channel — in-store, online, and everywhere in between. We're growing, and we're looking for an Account Executive with the credibility, commercial instinct, and drive to win new business at the highest level. This is a genuine new-business role for an experienced, high-performing sales professional.

As Account Executive, you'll own new customer acquisition across your UK territory — identifying, engaging, and converting qualified opportunities into signed, revenue-generating partnerships. You'll manage the full sales cycle: qualifying opportunities, running compelling product demonstrations on-site and remote, building tailored proposals, negotiating commercial terms, and closing deals across our SaaS platform, EPoS hardware, card payment services, and professional services. You'll be backed by a strong marketing and lead generation engine, an established CRM, and an experienced office team — but this is a role for someone who can also build their own pipeline through proactive prospecting and industry networking. Beyond new business, you'll manage a focused portfolio of key accounts, giving you a genuine, ongoing stake in customer success and a rich source of case studies and market insight.

Key Responsibilities

• New Business Development
  • Drive new logo sales within an agreed UK territory, delivering against clear revenue targets.
  • Build your own pipeline through industry events, networking, and proactive outreach.
  • Develop a genuine, consultative understanding of each prospect's requirements by engaging multiple stakeholders.
  • Deliver compelling, tailored software demonstrations, on-site and online, that speak directly to each audience.
  • Prepare accurate, polished proposals and pricing; negotiate confidently to protect and maximise margin.
  • Hand signed deals off cleanly to the project management team for a smooth implementation.
• Pipeline & CRM Management
  • Keep a well-structured, up-to-date pipeline in the company CRM — opportunities, contacts, meeting notes, and next actions should always reflect reality.
  • Provide regular, accurate sales forecasts and insightful pipeline reports to the Head of Sales & Marketing.
  • Feed market intelligence back into the business: what prospects are asking for, and what competitors are doing.
• Account Management
  • Act as the primary point of contact for a focused portfolio of existing accounts.
  • Run regular account review meetings to ensure ongoing satisfaction and identify upsell opportunities.
  • Earn commission on account sales as well as new business.
• Planning & Strategy
  • Contribute to annual new-business planning and revenue budgeting.
  • Represent Cybertill's brand and values professionally at all times, in writing and in person.

Key Skills, Knowledge and Abilities

Essential

• A strong track record in B2B field sales, with clear evidence of independent prospecting and consistently hitting or exceeding target.
• Experience selling technology solutions — SaaS, EPoS, or payments experience is a strong advantage.
• A confident, credible communicator who is equally effective on the phone, in the boardroom, or presenting to a room of stakeholders.
• A genuine self-starter who thrives on autonomy — target-driven, resilient, and comfortable owning the numbers.
• A natural relationship builder — you listen well, read the room, and earn genuine trust with prospects and clients.
• Strong commercial and numerical acumen; able to build and present pricing clearly and hold your ground on margin.
• Organised and disciplined about CRM hygiene — you know a clean pipeline is a productive one.

Desirable

• Experience or knowledge of the charity retail, general retail, or visitor attraction sectors.
• Familiarity with retail technology, EPoS systems, or payment solutions.
• Formal sales qualification (e.g. SPIN, Challenger, or similar).