At a Glance
- Tasks: Drive sales and marketing strategies to boost hotel revenue and secure new business.
- Company: Join a dynamic team at Hampton by Hilton Liverpool Airport.
- Benefits: Competitive pay, exclusive discounts, free meals, and wellness activities.
- Other info: Flexible hours, supportive environment, and opportunities for growth.
- Why this job: Make an impact in the hospitality industry while developing your career.
- Qualifications: Experience in sales, marketing, and proficiency in digital tools required.
The predicted salary is between 17500 - 17500 £ per year.
We are seeking an energetic and results-driven Sales and Marketing Manager to join our dynamic team. This role will be contracted for 20 hours per week, worked over 3 or 4 days. In this role, you will drive revenue by effectively selling all aspects of the hotel within the local and national marketplace. You will support the delivery of the hotel sales and revenue budget by increasing the share and profitability of existing accounts and securing new business across all market segments. You will focus on corporate, meetings and events, and leisure segments, implementing targeted sales and marketing activities such as direct selling, promotions, and digital campaigns.
Key Responsibilities:
- Develop and own the sales and marketing plan that aligns with the hotel's objectives, outlining actions and strategies to support the hotel's positioning in the marketplace.
- Collaborate with the hotel revenue team, supported by the General Manager and Area Sales Director, to devise strategies to retain and grow the business and maximize revenue.
- Continuously research competitor properties to obtain market and rate intelligence, understand business trends, and identify potential business to target.
- Support the preparation of the annual budgets and take ownership of driving and delivering agreed strategies in line with the hotel sales and marketing plan.
- Actively seek, identify, secure, and contract new and repeat business across all market segments, with a focus on corporate, meetings and events, and banqueting segments.
- Manage and penetrate new accounts to secure business and increase market share.
- Establish and manage relationships with Brand Key Account Directors/Managers to maximize revenue opportunities from key national accounts.
- Utilize Brand sales initiatives and tools to maximize benefits to the hotel.
- Prepare account development plans for the hotel's key accounts to ensure maximum share from each account.
- Support Valor's central marketing team in data capture and database management processes and systems.
- Identify and target local leisure attractions to develop mutually beneficial affiliations and partnerships.
- Plan and execute local hotel marketing campaigns, producing sales and marketing collateral in conjunction with Valor's central marketing team and partners.
- Manage and implement the hotel's local social media strategy and activity.
- Ensure the hotel's online presence, including brand.com and third-party sites, is up-to-date.
- Maximize local PR opportunities when appropriate.
- Engage with the hotel team to embed a sales culture throughout the hotel, utilizing Valor sales initiatives and tools.
- Represent the hotel at seminars and business events to maximize networking opportunities and raise the hotel's profile.
- Manage relationships with local attractions and venues for joint opportunities.
Proficiency in Salesforce CRM, Microsoft Office (Word, Excel, PowerPoint, Outlook), Teams/Zoom, Social Media, and Digital Marketing Channels (i.e., Facebook, Instagram) is essential for this role.
In addition to competitive rates of pay, we also offer:
- Exclusive discounts for you, your friends and family.
- Valor team member rates at our UK hotels, with rooms from just 30 Bed and Breakfast.
- Discounted stays for friends and family.
- 50% discount when dining in our restaurants and bars.
- Free meals while on duty, keeping you well-fuelled.
- Access to high-street discounts on a range of shops, experiences and more.
- Up to 40% savings on a wide range of bikes, with our Cycle To Work Scheme.
- Generous refer-a-friend bonuses, starting at 250.
- Caring for your health and wellbeing, both in and outside of work.
- A calendar of wellness activities - from healthy lunches to wellbeing walks and pay day treats, not forgetting our annual HealthyHabits campaign.
- Access to our Employee Assistance Programme, providing free confidential advice, 24/7, for you and your family, supporting physical, mental and financial wellbeing.
- Healthcare Cash Plan options, from just 5 per month.
- Fully funded apprenticeship programmes.
- Internal development programmes, designed to support you as you grow within your role.
- Monthly and annual team member service awards, making sure your achievements are recognised and celebrated.
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.
Sales and Marketing Manager - Liverpool employer: Valor Hospitality Europe
Hampton by Hilton Liverpool Airport is an exceptional employer, offering a vibrant work culture that prioritises employee wellbeing and growth. With competitive pay, exclusive discounts, and a commitment to professional development through fully funded apprenticeship programmes, we empower our team members to thrive in their careers while enjoying a supportive environment. Located just outside the city centre, our hotel provides unique opportunities to engage with local attractions and enhance your marketing skills in a dynamic setting.
StudySmarter Expert Advice🤫
We think this is how you could land Sales and Marketing Manager - Liverpool
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We think you need these skills to ace Sales and Marketing Manager - Liverpool
Some tips for your application 🫡
Show Off Your Creative Flair:In marketing communications, we love to see creativity shine through! Use your CV and cover letter to showcase any campaigns you've worked on or even personal projects that highlight your skills. Whether it's social media content, email marketing, or branding, let your unique voice and ideas shine.
Know the Market and the Company:Before applying to Valor Hospitality Europe, do a little homework on their marketing approach and campaigns. Tailor your application to reflect your understanding of their brand voice. Mention specific examples of their work that resonate with you in your cover letter - it shows you’re genuinely interested and engaged!
Flexibility is Key:Since this is a part-time role, don’t forget to highlight your availability in your application. We want to see your openness to work flexible hours that fit both your schedule and the company's needs. This shows you’re prepared and committed!
Include Your Portfolio:If you’ve got a portfolio or even a few examples of your work, make sure to attach them or link to them in your application. We want to see what you’ve created, whether it's blogs, social media posts, or PR materials. It’s an excellent way to demonstrate your skills and experiences visually!
How to prepare for a job interview at Valor Hospitality Europe
✨Show Off Your Portfolio
Make sure to bring along some examples of your past work, whether it’s social media campaigns, email newsletters, or any content you’ve created. You'll want to showcase your style and effectiveness—this is our chance to shine a light on our creative side!
✨Brush Up on Marketing Tools
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Since this is a part-time gig, let’s talk about how you plan to manage your time effectively while juggling other commitments. Employers love candidates who can learn quickly and adapt—so highlight your willingness to grow in the role!
✨Bring Questions About Team Dynamics
Ask about the team you’ll be working with and how communications flow within the company. This shows that we’re not just interested in the role, but also in how we’ll fit into their existing marketing squad at Valor Hospitality Europe—it's all about teamwork!
