At a Glance
- Tasks: Lead sales and marketing efforts to boost hotel revenue and secure new business.
- Company: Join Valor Hospitality, a growing company with 34 hotels across the UK.
- Benefits: Enjoy exclusive discounts, free meals, wellness activities, and career growth opportunities.
- Why this job: Be part of a dynamic team, drive impactful marketing strategies, and enhance your hospitality career.
- Qualifications: Proficiency in Salesforce, Microsoft Office, and social media marketing is essential.
- Other info: This role offers a flexible 32-hour work week and a fixed term until January 2026.
The predicted salary is between 20400 - 24000 £ per year.
Sales and Marketing Manager – Farnborough 34,000 Per Annum/ 20.43 Per Hour, 32 Hours Per Week (4 days a week) Fixed Term: 2026-01-31 We are seeking an energetic and results-driven Sales and Marketing Manager to join our dynamic team. In this role, you will drive revenue by effectively selling all aspects of the hotel within the local and national marketplace. You will support the delivery of the hotel sales and revenue budget by increasing the share and profitability of existing accounts and securing new business across all market segments. You will focus on corporate, meetings and events, and social banqueting segments, implementing targeted sales and marketing activities such as direct selling, promotions, and digital campaigns. Key Responsibilities: Develop and own the sales and marketing plan that aligns with the hotel’s objectives, outlining actions and strategies to support the hotel’s positioning in the marketplace. Collaborate with the hotel revenue team, supported by the General Manager and Area Sales Director, to devise strategies to retain and grow the business and maximize revenue. Continuously research competitor properties to obtain market and rate intelligence, understand business trends, and identify potential business to target. Support the preparation of the annual budgets and take ownership of driving and delivering agreed strategies in line with the hotel sales and marketing plan. Actively seek, identify, secure, and contract new and repeat business across all market segments, with a focus on corporate, meetings and events, and banqueting segments. Manage and penetrate new accounts to secure business and increase market share. Establish and manage relationships with Brand Key Account Directors/Managers to maximize revenue opportunities from key national accounts. Utilize Brand sales initiatives and tools to maximize benefits to the hotel. Prepare account development plans for the hotel’s key accounts to ensure maximum share from each account. Support Valor’s central marketing team in data capture and database management processes and systems. Identify and target local leisure attractions to develop mutually beneficial affiliations and partnerships. Plan and execute local hotel marketing campaigns, producing sales and marketing collateral in conjunction with Valor’s central marketing team and partners. Manage and implement the hotel’s local social media strategy and activity. Ensure the hotel’s online presence, including brand.com and third-party sites, is up-to-date. Maximize local PR opportunities when appropriate. Engage with the hotel team to embed a sales culture throughout the hotel, utilizing Valor sales initiatives and tools. Represent the hotel at seminars and business events to maximize networking opportunities and raise the hotel’s profile. Manage relationships with local attractions and venues for joint opportunities. Proficiency in Salesforce CRM, Microsoft Office (Word, Excel, PowerPoint, Outlook), Teams/Zoom, Social Media, and Digital Marketing Channels (i.e., Facebook, Instagram) is essential for this role. In addition to competitive rates of pay, we also offer: Exclusive discounts for you, your friends and family Valor team member rates at our UK hotels, with rooms from just 30 B&B. Discounted stays for friends and family. 50% discount when dining in our restaurants and bars. Free meals while on duty, keeping you well-fuelled. Access to high-street discounts on a range of shops, experiences and more. Up to 40% savings on a wide range of bikes, with our Cycle To Work Scheme. Generous refer-a-friend bonuses, starting at 250. Caring for your health and wellbeing, both in and outside of work A calendar of wellness activities – from healthy lunches to wellbeing walks and pay day treats, not forgetting our annual #HealthyHabits campaign. Access to our Employee Assistance Programme, providing free confidential advice, 24/7, for you and your family, supporting physical, mental and financial wellbeing. Healthcare Cash Plan options, from just 5 per month. Supporting your hospitality career growth Fully funded apprenticeship programmes. Internal development programmes, designed to support you as you grow within your role. Monthly and annual team member service awards, making sure your achievements are recognised and celebrated. Fancy joining our team? Valor Hospitality is an equal opportunities employer and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age. Across the UK, we currently operate 34 hotels across leading brands such as Crowne Plaza, Holiday Inn, DoubleTree by Hilton, Hilton Garden Inn, Hotel Indigo, AC by Marriott and Courtyard by Marriott. We continue to have ambitious development and growth plans too, with three new luxury 5-star hotels planned to open in 2024.
Sales and Marketing Manager - Farnborough employer: Valor Hospitality Europe
Contact Detail:
Valor Hospitality Europe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales and Marketing Manager - Farnborough
✨Tip Number 1
Familiarize yourself with the local market and competitors. Understanding the unique selling points of nearby hotels and their marketing strategies will help you position yourself as a knowledgeable candidate who can contribute to our sales and marketing plan.
✨Tip Number 2
Network actively within the hospitality industry. Attend local business events, seminars, and networking opportunities to meet potential clients and partners. This will not only enhance your visibility but also demonstrate your commitment to building relationships that can drive revenue.
✨Tip Number 3
Showcase your digital marketing skills. Since the role involves managing social media and online presence, be prepared to discuss your experience with digital campaigns and how you've successfully engaged audiences in the past.
✨Tip Number 4
Prepare to discuss specific sales strategies you've implemented in previous roles. Highlight your ability to develop account plans and secure new business, as this aligns directly with our goal of maximizing revenue across various market segments.
We think you need these skills to ace Sales and Marketing Manager - Farnborough
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and marketing, particularly in the hospitality sector. Emphasize your achievements in driving revenue and managing accounts.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the hotel industry. Mention specific strategies you would implement to drive sales and how your skills align with the job requirements.
Showcase Relevant Skills: Highlight your proficiency in Salesforce CRM, Microsoft Office, and digital marketing channels. Provide examples of how you've successfully used these tools in previous roles.
Research the Company: Familiarize yourself with Valor Hospitality and their portfolio of hotels. Understanding their brand values and market positioning will help you tailor your application and demonstrate your enthusiasm for the role.
How to prepare for a job interview at Valor Hospitality Europe
✨Know Your Market
Research the local and national hotel market thoroughly. Understand the competition, their strengths and weaknesses, and be prepared to discuss how you can position the hotel effectively against them.
✨Showcase Your Sales Strategy
Be ready to present a sales and marketing plan that aligns with the hotel's objectives. Highlight your experience in developing targeted campaigns and how you would implement them to drive revenue.
✨Demonstrate Relationship Management Skills
Prepare examples of how you've successfully built and maintained relationships with key accounts. Discuss your approach to networking and how you would engage with local attractions and venues.
✨Familiarize Yourself with Digital Tools
Since proficiency in Salesforce CRM and digital marketing channels is essential, make sure you can discuss your experience with these tools. Be prepared to explain how you would leverage social media and online presence to enhance the hotel's visibility.