At a Glance
- Tasks: Lead marketing strategies for Precor and Peloton across EMEA and APAC, driving growth and brand strength.
- Company: Join a dynamic team at Precor, a leader in commercial fitness innovation.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Other info: Remote work options available; must be authorised to work without sponsorship.
- Why this job: Make a significant impact on global marketing while leading a diverse team.
- Qualifications: 8+ years in B2B marketing with leadership experience in international markets.
The predicted salary is between 80000 - 100000 £ per year.
The Director of EMEA and APAC Marketing will serve as the strategic marketing leader for Precor and Peloton Commercial across international markets, driving regional growth, brand strength, and commercial performance. Reporting to the VP of Marketing, this role is responsible for translating global marketing strategy into impactful regional execution, overseeing demand generation and pipeline growth, and leading a distributed team across EMEA and APAC. This role requires a balance of strategic vision and operational excellence, ensuring both brands maintain their unique market positioning while maximizing opportunities to deliver a unified portfolio story. The Director will partner closely with global marketing, sales, product, and channel teams to accelerate growth, optimize market expansion efforts, and deliver measurable business results.
Responsibilities
- Regional Brand Management: Partner with the VP of Marketing and global leadership teams to translate global marketing strategy into impactful, localized execution across EMEA and APAC markets. Serve as the marketing owner and brand steward for Precor and Peloton Commercial across international markets. Ensure consistent execution of each brand's unique value proposition while advancing a cohesive portfolio narrative across both brands. Drive alignment between global brand standards and regional market needs to maximize relevance and effectiveness.
- Market Expansion & Channel Evolution: Lead marketing efforts supporting the expansion of Precor and Peloton Commercial across EMEA and APAC markets. Develop and execute regional go-to-market strategies for new products, services, and commercial initiatives. Support the evolution from direct-market approaches to channel-partner-led growth strategies where applicable. Leverage market intelligence and customer insights to inform localization strategies and optimize regional marketing performance. Ensure campaigns, messaging, and promotional activities resonate across diverse customer segments and regional market dynamics.
- Team Leadership & Regional Operations: Build, lead, and develop a high-performing team of regional marketers across EMEA and APAC. Foster a culture of collaboration, accountability, and continuous improvement across geographically dispersed teams. Serve as a key liaison between regional teams and global marketing, product, and commercial stakeholders. Partner closely with sales leadership to ensure alignment between marketing initiatives and business objectives. Manage relationships with channel partners, supporting co-marketing initiatives, sales enablement efforts, and brand consistency.
- Demand Generation, ROI & Revenue Growth: Develop and execute regional demand generation strategies that drive qualified pipeline growth and revenue performance. Establish and monitor key performance indicators to measure marketing effectiveness, pipeline contribution, and return on investment. Analyze marketing performance data and identify opportunities to improve conversion rates, campaign effectiveness, and commercial outcomes. Partner with sales teams and channel partners to deliver localized sales enablement materials, case studies, and lead-generation tools. Ensure marketing investments are aligned to business priorities and contribute to sustainable growth across EMEA and APAC.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field. A Master’s degree is preferred.
- 8+ years of progressive B2B marketing experience, with at least 3 years in a Director or senior leadership role.
- Experience leading marketing functions across international markets, preferably within EMEA and APAC.
- Proven ability to develop and execute successful regional growth and go-to-market strategies.
- Experience managing and developing remote, cross-cultural teams across multiple geographies and time zones.
- Strong understanding of demand generation, pipeline management, and marketing performance measurement.
- Experience working with CRM and marketing technology platforms, including Salesforce or similar systems.
- Demonstrated ability to align marketing investments with measurable business outcomes and revenue growth.
- Excellent communication, collaboration, and stakeholder management skills.
- Experience within commercial fitness, hospitality, connected hardware, technology, or related industries preferred.
- Strong analytical mindset with the ability to translate data into actionable business recommendations.
- Ability to operate strategically while maintaining a hands-on approach to execution and problem-solving.
Precor is an equal opportunity employer and committed to creating an inclusive environment for all our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Director, EMEA & APAC Marketing employer: Valid8 Financial, Inc.
Precor is an exceptional employer that fosters a dynamic and inclusive work culture, empowering employees to thrive in their careers. With a strong focus on professional development and collaboration, the Director of EMEA & APAC Marketing will lead a talented team across diverse international markets, driving impactful marketing strategies that contribute to both personal and organisational growth. Located in a vibrant region, employees benefit from unique opportunities to engage with global brands while enjoying a supportive environment that values innovation and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Director, EMEA & APAC Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Valid8 Financial, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Valid8 Financial, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Valid8 Financial, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Valid8 Financial, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, EMEA & APAC Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Valid8 Financial, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Valid8 Financial, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Valid8 Financial, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Valid8 Financial, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Valid8 Financial, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Valid8 Financial, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
