National Account Executive - Food Service

National Account Executive - Food Service

Full-Time 42750 - 52250 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Manage key national foodservice accounts and drive sales growth.
  • Company: Valeo Foods UK, home to beloved food brands and innovative products.
  • Benefits: Competitive salary, career development, and the chance to influence strategy.
  • Other info: Opportunity to work across diverse product categories and grow your career.
  • Why this job: Join a dynamic team and make a real impact in the foodservice industry.
  • Qualifications: Experience in FMCG and strong relationship-building skills required.

The predicted salary is between 42750 - 52250 £ per year.

  • National Account Executive - Food Service
  • Full-time

At Valeo Foods UK we bring together a family of much-loved UK food brands supported by the scale and ambition of a global investment partner.

From Kettle’s bold crunch to Rowse’s natural sweetness, through to Matthew Walker and Barratt Sweets, our portfolio blends heritage, craft and category-leading innovation.

Alongside our branded portfolio, we are also one of the UK’s largest suppliers of private label products, partnering with major retailers to deliver quality and category expertise that meets the needs of millions of households every week.

As a business, we’re on a journey of transformation.

We’re strengthening our operations, driving quality and investing in our people.

It’s an exciting, fast-moving environment where heritage meets new thinking, and where every colleague contributes to shaping the future of food across the UK.

Join us and play your part in building the next chapter of some of Britain’s most loved brands.

Ready to make your mark in Foodservice?

We're looking for a driven and commercially minded National Account Executive to join our team and take ownership of some exciting national foodservice relationships across a fantastic portfolio of well-known food brands .

This is a great opportunity for someone who knows the foodservice channel, enjoys building strong customer relationships and wants the opportunity to work across a broad and diverse FMCG portfolio .

What will you be doing?

You'll play a key role in developing and growing our foodservice business, working closely with major national customers and distributors to maximise sales, profitability and long-term growth.

You'll be responsible for

  • Managing and developing key national foodservice accounts. Including buying groups, CRG, Caterforce and Sterling
  • Building strong, trusted relationships with customers and key stakeholders.
  • Delivering sales, profit and distribution targets across a broad product portfolio.
  • Identifying new business opportunities across Foodservice and working with the NAM / SNAM to turn these opportunities into realised sales
  • Developing customer plans and delivering against agreed joint business objectives.
  • Supporting new product launches, range reviews and promotional activity.
  • Working cross-functionally with Marketing, Category, Supply Chain and Finance teams.
  • Using customer and market insight to identify opportunities and strengthen our position.
  • Negotiating commercially to deliver the best outcomes for both the customer and the business.

What we're looking for

We're looking for someone who is commercial, energetic and customer-focused , with a genuine understanding of the foodservice environment.

Ideally, you'll bring

  • Experience within FMCG
  • National or key account experience.
  • Strong knowledge of the foodservice/wholesale channel .
  • Experience working with major foodservice distributors or wholesalers such as Brakes, Bidfood or similar would be highly advantageous.
  • A proven track record of delivering sales and commercial results.
  • Excellent negotiation, influencing and relationship-building skills.
  • The confidence to work across multiple categories and products.
  • A proactive, entrepreneurial approach and the ability to spot opportunities.

This is an opportunity to join a business with a broad portfolio of much-loved food brands , giving you the chance to work across multiple categories rather than being restricted to a single product area.

You’ll have genuine ownership of your customers, the opportunity to influence commercial strategy and the chance to make a visible impact on the growth of our foodservice business.

If you're an ambitious foodservice or FMCG sales professional looking for your next challenge, we'd love to hear from you.

  • Job Location
  • #J-18808-Ljbffr

National Account Executive - Food Service employer: Valeo Foods

Valeo Foods is an exceptional employer located in the vibrant city of York, offering a dynamic work culture that fosters innovation and collaboration. Employees benefit from a supportive environment that encourages professional growth and continuous improvement, making it an ideal place for those passionate about shaping the future of confectionery. With a focus on inspiring leadership and hands-on strategy, Valeo Foods provides unique opportunities to make a meaningful impact within the industry.

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Contact Details:

Valeo Foods Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land National Account Executive - Food Service

Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

Show Your Skills Through Real-World Results

When targeting a full-time role like National Account Executive - Food Service at Valeo Foods, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!

Engage with Sales Communities

Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.

Direct Applications Matter

While we all know the online application route, consider sending direct applications to companies you admire, including Valeo Foods. Tailor your message to explain why you’re drawn to them and how you can contribute as a National Account Executive - Food Service. Sometimes, a personal touch can grab attention faster than a generic application!

We think you need these skills to ace National Account Executive - Food Service

Account Management
Customer Relationship Management
Sales Strategy Development
Negotiation Skills
Influencing Skills
FMCG Knowledge
Foodservice Channel Expertise

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

Tailor Your Message for Valeo Foods:When writing your cover letter, make sure to tailor your message specifically for Valeo Foods. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!

Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!

Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!

How to prepare for a job interview at Valeo Foods

Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Valeo Foods that you understand the role and can hit the ground running in the sales game.

Demonstrate Your Deal-Making Skills

Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Valeo Foods that you’re not just about numbers but also about building lasting connections in business development.

Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with Valeo Foods’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.