Head of Sales

Head of Sales

Full-Time 70000 - 90000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead sales strategy and build strong partnerships with major retailers.
  • Company: Valeo Foods UK, home to beloved food brands and a global investment partner.
  • Benefits: Competitive salary, dynamic work environment, and opportunities for personal growth.
  • Other info: Join a transformative journey with excellent career development opportunities.
  • Why this job: Shape the future of iconic brands and drive sustainable growth in a fast-paced setting.
  • Qualifications: Proven senior sales experience in Grocery, strong commercial acumen, and strategic thinking.

The predicted salary is between 70000 - 90000 £ per year.

At Valeo Foods UK we bring together a family of much-loved UK food brands supported by the scale and ambition of a global investment partner. From Kettle’s bold crunch to Rowse’s natural sweetness, through to Matthew Walker and Barratt Sweets, our portfolio blends heritage, craft and category-leading innovation. Alongside our branded portfolio, we are also one of the UK’s largest suppliers of private label products, partnering with major retailers to deliver quality and category expertise that meets the needs of millions of households every week. As a business, we’re on a journey of transformation. We’re strengthening our operations, driving quality and investing in our people. It’s an exciting, fast-moving environment where heritage meets new thinking, and where every colleague contributes to shaping the future of food across the UK. Join us and play your part in building the next chapter of some of Britain’s most loved brands.

We’re on an exciting journey to strengthen our retailer partnerships and drive sustainable growth, and we’re looking for a Head of Sales to play a pivotal role in leading our commercial strategy within the Grocery channel, working alongside one of our largest customers. This is a high-impact role with full P&L responsibility, offering the opportunity to shape our category vision and influence the future of our brands in key retail environments.

What You’ll Be Doing

  • Ownership of customer relationships, developing and executing joint business plans that drive profitable growth.
  • Negotiating terms, pricing, and promotions, ensuring alignment with business objectives while maintaining a customer-first approach.
  • Leading strategic initiatives, including new product development (NPD), pricing strategies, and category expansion.
  • Collaborating cross-functionally with Marketing, Category, Finance, and Operations to drive long-term business success.
  • Developing and implementing growth plans, ensuring our brands and own-label products continue to thrive in competitive markets.
  • Coaching and supporting the team, helping to shape the future of our commercial talent.
  • Playing a key role in forecasting, ensuring strong commercial decision-making and accuracy in planning.

Qualifications

  • Proven experience in a senior sales role within Grocery Multiples.
  • Strong commercial acumen with full P&L accountability.
  • A strategic thinker who can balance long-term vision with day-to-day execution.
  • Experience negotiating and securing new business while driving sustainable growth.
  • Excellent internal stakeholder management, working seamlessly with Marketing, Finance, and Operations.
  • A collaborative leader who thrives in a fast-paced, results-driven environment.
  • Ability to influence and engage both internally and externally to shape commercial strategy.
  • Mobility is essential, as regular customer and site visits will be key to success in this role.

This is an incredible opportunity to take ownership, drive impact, and work with some of the UK’s best-loved brands. If you’re looking for your next challenge in a dynamic, ambitious business, we’d love to hear from you.

Head of Sales employer: Valeo Foods

At Valeo Foods UK, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration. Our commitment to employee growth is evident through our investment in training and development, ensuring that every team member has the opportunity to thrive in their career. Located in the heart of the UK food industry, we provide a unique chance to work with beloved brands while contributing to a transformative journey that shapes the future of food.

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Contact Details:

Valeo Foods Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Head of Sales

Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

Show Your Skills Through Real-World Results

When targeting a full-time role like Head of Sales at Valeo Foods, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!

Engage with Sales Communities

Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.

Direct Applications Matter

While we all know the online application route, consider sending direct applications to companies you admire, including Valeo Foods. Tailor your message to explain why you’re drawn to them and how you can contribute as a Head of Sales. Sometimes, a personal touch can grab attention faster than a generic application!

We think you need these skills to ace Head of Sales

Customer Relationship Management
Joint Business Planning
Negotiation Skills
Strategic Thinking
New Product Development (NPD)
Pricing Strategies
Category Expansion

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

Tailor Your Message for Valeo Foods:When writing your cover letter, make sure to tailor your message specifically for Valeo Foods. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!

Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!

Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!

How to prepare for a job interview at Valeo Foods

Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Valeo Foods that you understand the role and can hit the ground running in the sales game.

Demonstrate Your Deal-Making Skills

Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Valeo Foods that you’re not just about numbers but also about building lasting connections in business development.

Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with Valeo Foods’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.