At a Glance
- Tasks: Lead marketing for iconic snack brands and drive innovative strategies.
- Company: Valeo Foods UK, home to beloved food brands and a culture of transformation.
- Benefits: Competitive salary, matched pension, private medical, and staff discounts.
- Other info: Dynamic environment with opportunities for career growth and innovation.
- Why this job: Shape the future of snacks and inspire a high-performance team.
- Qualifications: Proven brand building experience and strong leadership skills.
The predicted salary is between 51750 - 63250 £ per year.
Company Description
At Valeo Foods UK we bring together a family of much-loved UK food brands supported by the scale and ambition of a global investment partner.
From Kettle’s bold crunch to Rowse’s natural sweetness, through to Matthew Walker and Barratt Sweets, our portfolio blends heritage, craft and category-leading innovation.
Alongside our branded portfolio, we are also one of the UK’s largest suppliers of private label products, partnering with major retailers to deliver quality and category expertise that meets the needs of millions of households every week.
As a business, we’re on a journey of transformation.
We’re strengthening our operations, driving quality and investing in our people.
It’s an exciting, fast-moving environment where heritage meets new thinking, and where every colleague contributes to shaping the future of food across the UK.
Join us and play your part in building the next chapter of some of Britain’s most loved brands.
Job Description
As the Head of Marketing for our Crisps and Snacks, you’ll be at the helm of the beloved KETTLE® brand – the brand that changed the crisps game forever – along with some of the nation’s favourite retailer brands.
You’ll be responsible for the leadership and stewardship of our category group, covering both Valeo-owned brands and retailer-owned brands.
We’re looking for someone who can take ownership, lead from the front and build a high-performance team.
- Drive Success: Hit or beat budget financial targets and grow market shares.
- Brand Stewardship: Ensure excellent stewardship of brand plans and deliver outstanding monthly business and plan reports to the board.
- Team Leadership: Coach and develop your team, fostering a culture of high performance and support.
- Strategy Leadership: Lead the annual strategy review and quarterly updates on brand plans, ensuring alignment with our \"Valeo Brand Building Recipe\".
- Budget Management: Ensure marketing budget compliance and optimization
- Cross-functional Collaboration: Work seamlessly with other teams to drive business success.
- Consumer Engagement: Inspire and oversee our “Consumer is Boss” plan, maintaining regular connections with our consumers.
- This role can be based within distance of any of our UK sites, with 2-3 visits per month to Norwich.
Qualifications
- Brand Building Mastery: Proven experience in building and leading successful brands. Ideally with private label or customer experience.
- Leadership Skills: Demonstrated ability to lead and inspire teams, driving a culture of excellence.
- Strategic Thinker: Ability to think strategically and execute flawlessly.
- Stakeholder Management: Excellent skills in managing internal and external stakeholders.
- Innovative Spirit: A knack for innovation and a passion for staying ahead of market trends.
What we offer you in return
- Competitive Salary
- Matched pension scheme
- Life Assurance
- Private Medical
- Retailer discount platform
- Staff discount
• And plenty more!
At Valeo Foods UK, we’re dedicated to delighting our consumers with high-quality, innovative products.
Join us, and you’ll be part of a vibrant team that’s committed to excellence and passionate about our brands.
We offer a competitive salary, excellent benefits, and opportunities for career growth in a supportive and dynamic environment.
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Head of Marketing - Snacks in Norwich employer: Valeo Foods UK
Valeo Foods UK is an exceptional employer that fosters a collaborative and innovative work culture, particularly at our Kettle site in Norwich. We offer competitive benefits, opportunities for professional growth, and a commitment to employee development, making it a rewarding environment for those looking to make a meaningful impact in finance and operations.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing - Snacks in Norwich
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Valeo Foods UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Valeo Foods UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Valeo Foods UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Valeo Foods UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing - Snacks in Norwich
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Valeo Foods UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Valeo Foods UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Valeo Foods UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Valeo Foods UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Valeo Foods UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Valeo Foods UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
