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For Companies At a Glance
- Tasks: Lead marketing strategies for iconic food brands and create impactful campaigns.
- Company: Valeo Foods UK, home to beloved brands like Kettle Crisps and Rowse Honey.
- Benefits: Hybrid working, excellent career growth, pension scheme, and staff discounts.
- Why this job: Shape brand vision and drive growth while working with a passionate team.
- Qualifications: Strong leadership, analytical skills, and experience in the full marketing mix.
- Other info: Dynamic environment with opportunities to make a real impact.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Company Description
At Valeo Foods UK, we\’re the creative force behind an array of beloved brands spanning indulgence, innovation, and tradition. From the iconic crunch of Kettle Crisps to the pure sweetness of Rowse Honey, and the rich heritage of Matthew Walker puddings, our portfolio reflects our commitment to quality and diversity. But that\’s not all – our family of brands extends further, encompassing an exciting array of products and experiences. Whether it\’s the Wild West flavours of New World Foods, the nostalgic joy of Barratt sweets, or the timeless appeal of Metcalfe Popcorn, each brand carries its own unique story, flavour, and charm. Join us on a journey where passion meets flavour, crafting experiences that bring people together and delight taste buds.
Job Description
Brand Manager – Confectionery
York / Hybrid with 2 days per week on site in Acomb
As a Brand Manager at Valeo Foods, you will be at the heart of developing and executing marketing strategies for one of our leading food brands. You’ll have the opportunity to shape and drive brand vision, ensure growth in key markets, and work alongside a passionate team to create campaigns that truly resonate with consumers.
Responsibilities
- Develop and execute comprehensive brand plans that drive growth, strengthen brand equity, and elevate consumer loyalty.
- Lead the development and implementation of innovative, high-impact marketing campaigns across multiple channels.
- Monitor market trends, consumer behaviour, and competitor activities to identify opportunities and threats.
- Work closely with product development, sales, and digital teams to ensure brand consistency and success in the marketplace.
- Manage brand budgets and track performance to ensure ROI on all brand-related activities.
Qualifications
- Good leadership to shape, align and plan.
- Very strong analytical thinking.
- Strong capacity to create and embrace change.
- Strong collaboration skills including the capacity to tell people what they need to hear.
- Very strong “Personal Best” mindset: to seek to be better tomorrow than we are today.
- Good stewardship of initiatives from the brand plans.
- Good adaptability to operate at all levels of the organisation.
- Very strong presentation skills – written and verbal.
- Very strong ability to work in a fast‑paced, dynamic environment.
- Strong experience of the full marketing mix – from insight generation, problem‑solving, target‑setting, delivering and measuring.
- Strong experience in interacting successfully with board‑level stakeholders and in collaborating widely with sales.
- Strong track record of creating change that shaped the thinking and delivered business results.
- Strong experience in NPD, Go‑to‑market, internal and external engagement around brand plans.
What we offer you in return
- Hybrid working, with 2 days at York Site.
- Excellent career opportunities.
- Matched pension scheme up to 10%.
- Death in service pension.
- Cycle to work scheme.
- Retailer discount platform.
- Staff discount.
- And plenty more.
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Brand Manager - Sweets employer: Valeo Foods UK
Contact Detail:
Valeo Foods UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - Sweets
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Valeo Foods and its brands. Understand their values and recent campaigns so you can show how your skills align with their goals. This will help you stand out as a candidate who truly gets the brand.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience in brand management can drive growth and elevate consumer loyalty. Keep it concise and impactful – think of it as your personal brand campaign.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Valeo Foods family.
We think you need these skills to ace Brand Manager - Sweets
Some tips for your application 🫡
Show Your Passion for Brands: When you're writing your application, let your love for brands shine through! Talk about your favourite sweets and how they inspire you. We want to see that you’re not just applying for a job, but that you genuinely care about the products and the stories behind them.
Tailor Your Application: Make sure to customise your CV and cover letter for the Brand Manager role. Highlight your experience with marketing strategies and campaigns, especially in the food sector. We’re looking for someone who can connect their skills directly to what we do at Valeo Foods.
Be Data-Driven: We love numbers! When discussing your past experiences, include specific metrics or results from your previous roles. Show us how your analytical thinking has led to successful brand growth or consumer engagement. It’s all about demonstrating your impact!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team at Valeo Foods.
How to prepare for a job interview at Valeo Foods UK
✨Know Your Brands
Before the interview, dive deep into Valeo Foods' portfolio. Familiarise yourself with their brands like Kettle Crisps and Barratt sweets. Being able to discuss what makes these brands unique will show your passion and understanding of the company.
✨Showcase Your Analytical Skills
As a Brand Manager, strong analytical thinking is key. Prepare examples from your past experiences where you've used data to drive marketing decisions or identify market trends. This will demonstrate your ability to contribute effectively to brand growth.
✨Prepare for Collaboration Questions
Expect questions about teamwork and collaboration. Think of specific instances where you successfully worked with cross-functional teams, especially in marketing or product development. Highlight how you communicated effectively and aligned everyone towards a common goal.
✨Demonstrate Your Adaptability
Valeo Foods operates in a fast-paced environment, so be ready to discuss how you've adapted to change in previous roles. Share stories that illustrate your flexibility and how you thrive under pressure, which will resonate well with the interviewers.
