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For Companies At a Glance
- Tasks: Lead brand strategies and drive growth for top snack brands.
- Company: Valeo Snackfoods is a leading UK grocery brand with a vibrant portfolio.
- Benefits: Join a creative team with opportunities for innovation and collaboration.
- Why this job: Be at the forefront of brand leadership in a dynamic, growing market.
- Qualifications: Proven experience in brand management and strong leadership skills required.
- Other info: Work with beloved brands and make a real impact in the industry.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Valeo Snackfoods is the combination of Kettle Foods, Tangerine, Big Bear and It’s All Good and is one of the UK’s top 100 grocery brands. It is headquartered in Norwich and Pontefract and employs over 2,000 people. Over the past few years, we have strengthened our portfolio to include the Metcalfe’s popcorn brand and Yellow Chips in Emmeloord, Netherlands. The business in the UK and Europe generates revenues of over £280 million.
Job Description
As the Senior Brand Manager for Valeo Foods UK, you’ll be at the forefront of an innovative and rapidly growing category group. This group includes well-loved brands and your mission will be to drive disruptive growth and establish these brands as market leaders. You’ll lead with creativity and strategic insight, managing stakeholders effectively both internally and externally.
What You’ll Do:
- Achieve or exceed budget financial targets and grow market shares.
- Create and deliver robust brand plans, maximizing available resources.
- Implement excellent learning plans with a capacity to innovate, try new approaches, and refine strategies.
- Provide strong quarterly reporting internally and prepare versions for external stakeholders.
- Use strong analytical thinking to drive decisions and develop insightful strategies.
- Lead your team with energy, coaching them to excel and grow.
- Oversee the marketing budget for the category group, covering core marketing, ASOH, and shopper marketing.
- Foster excellent internal and cross-functional collaboration within the chocolate, sauces, and curds team.
- Be the face of our chocolate, sauces, and curds brands, especially in interactions with retailers.
- Lead and inspire the “Consumer is Boss” plan, maintaining regular connections with our consumers.
Qualifications
- A proactive approach with the ability to innovate and drive growth within a large organization.
- Proven experience in creating and executing successful brand strategies.
- Strong leadership skills with the ability to inspire and mobilize teams.
- Excellent skills in managing relationships with both internal and external stakeholders.
- Strong analytical skills to support logical and data-driven decision-making.
- Ability to foster a collaborative environment and work effectively across functions
At Valeo Foods UK, we’re dedicated to delighting our consumers with high-quality, innovative products. Join us, and you’ll be part of a vibrant team that values creativity, collaboration, and excellence.
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Senior Brand Manager employer: Valeo Confectionery Limited
Contact Detail:
Valeo Confectionery Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Familiarize yourself with Valeo Snackfoods' brand portfolio, especially Kettle Foods and Metcalfe’s popcorn. Understanding their unique selling points and market positioning will help you demonstrate your strategic insight during the interview.
✨Tip Number 2
Prepare to discuss innovative marketing strategies that you've successfully implemented in the past. Highlight how these strategies led to growth and how you can apply similar approaches to Valeo's brands.
✨Tip Number 3
Showcase your leadership experience by providing examples of how you've inspired and mobilized teams in previous roles. This will be crucial as the role requires strong team management skills.
✨Tip Number 4
Demonstrate your analytical skills by preparing insights from market data relevant to the snack food industry. Being able to discuss data-driven decisions will set you apart as a candidate who can drive growth effectively.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Understand the Brand: Dive deep into Valeo Snackfoods and its brands. Familiarize yourself with their products, market positioning, and recent innovations. This knowledge will help you tailor your application to show how you can contribute to their growth.
Highlight Relevant Experience: In your CV and cover letter, emphasize your proven experience in brand management and strategy execution. Use specific examples that demonstrate your ability to drive growth and manage stakeholder relationships effectively.
Showcase Leadership Skills: Since the role requires strong leadership, make sure to include instances where you've successfully led teams or projects. Highlight your coaching abilities and how you've inspired others to achieve their goals.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for the brand and the industry. Discuss your innovative approach to brand management and how you plan to implement strategies that align with Valeo's mission of delighting consumers.
How to prepare for a job interview at Valeo Confectionery Limited
✨Showcase Your Brand Strategy Experience
Be prepared to discuss specific examples of successful brand strategies you've created and executed. Highlight how these strategies drove growth and market share, as this aligns directly with the role's expectations.
✨Demonstrate Leadership Skills
Share instances where you've led a team to success. Focus on how you inspired and mobilized your team, as strong leadership is crucial for this position.
✨Prepare for Analytical Questions
Expect questions that assess your analytical thinking. Be ready to explain how you've used data to drive decisions and develop strategies in previous roles.
✨Emphasize Collaboration
Discuss your experience in fostering collaboration across different functions. Provide examples of how you've managed relationships with internal and external stakeholders effectively.
