At a Glance
- Tasks: Lead marketing strategy, drive brand awareness, and fuel digital growth for Vagabond Wines.
- Company: Join Vagabond Wines, a vibrant and innovative wine bar shaking up the London scene.
- Benefits: Enjoy 50% off at all venues, overseas wine trips, and a comprehensive benefits package.
- Other info: Flexible working hours, extra paid Volunteer Day Off, and a fun, supportive work environment.
- Why this job: Be part of a dynamic team making waves in the wine industry with exciting growth opportunities.
- Qualifications: Proven senior marketing experience in hospitality or retail, with strong CRM and digital skills.
The predicted salary is between 51750 - 63250 £ per year.
We’ve conquered wine list anxiety and shaken up the London scene; now Vagabond Wines needs a strategic, commercially savvy Head of Marketing to steer our growth, fuel our digital engine, and lead our next big chapter.
A little about the Role:
The Head of Marketing is responsible for leading the marketing strategy for Vagabond Wines, driving brand awareness, footfall, digital performance and direct-to-consumer growth across all channels. This role owns the full marketing mix, including CRM, web, digital, performance, data and insight and leads the trade planning process to ensure marketing activity supports commercial performance across bars, winery and DTC. The Head of Marketing will manage and develop the marketing team, oversee budget allocation and ensure all activity delivers measurable commercial impact while protecting and evolving the Vagabond brand.
Health & Safety Purpose: To work closely with the business to ensure health and safety systems and practices are adhered to throughout the venues through correct training and monitoring.
Job Specifics:
- Contract Type: Permanent
- Location: London HQ
- Working Pattern: On-site with hybrid flexibility (up to 1 day per week remote)
- Reporting To: Managing Director
Key Responsibilities:
- Strategy & Growth: Develop and execute the annual marketing strategy to drive footfall, venue bookings, and revenue across Vagabond’s bars, winery, and DTC channels.
- Digital & CRM Strategy: Lead our digital ecosystem—including our CRM (Ometria), web platforms, and booking journeys—to grow acquisition, retention, and customer lifetime value.
- Campaign & Brand Management: Oversee the 12-month marketing calendar, launching major brand moments, venue openings, agency management, and high-impact partnerships.
- Commercial & Trade Planning: Manage the annual marketing budget and partner cross-functionally with Operations, Buying, and Finance to ensure measurable ROI.
- Leadership & Insights: Mentor and build a high-performing marketing team while using KPIs and post-campaign analysis to continually test, learn, and optimize performance.
What We’re Looking For:
- Proven senior marketing leadership experience in hospitality, retail, or fast-paced consumer environments.
- Strong CRM (Ometria or equivalent) and web/digital marketing expertise.
- Commercially focused mindset with experience managing marketing budgets and trade planning.
- Exceptional stakeholder management skills and a data-driven approach to decision-making.
What’s in it for you:
- Wine & Perk Perks: 50% off everything across all Vagabond venues, plus a 20% discount at Majestic Wine to keep your cellar stocked.
- Jet-Setting & Learning: Overseas wine trips to source and sample, plus training and development opportunities.
- The Good Life: A comprehensive benefits package featuring discounted holidays, half-price cinema tickets, shopping perks, and gym memberships.
- Shift Fuel: Free meals whenever you're working on-site.
- Work-Life Balance: Flexible working hours, an extra paid Volunteer Day Off, and an Employee Assistance Programme.
- Growth & Recognition: A competitive salary, a clear path to progress your career, cash referral bonuses, Long Service Awards, and a proper birthday treat.
Who Are We? We're Vagabond. We do things differently. No wine snobbery. Just lots of people-level-uppery. We’re an award-winning, high-fiving, people-loving, training-leading, tech-embracing wine bar with a buzzing atmosphere where our teams shine brighter than ever.
Head of Marketing in City of London employer: Vagabond Wines
At Vagabond Wines, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. With a focus on employee wellbeing, we offer generous benefits such as £950 for mental and physical health, flexible working hours, and extensive training opportunities to help you grow into a wine wizard. Join us in our exciting London locations where you'll not only enjoy competitive pay and discounts but also be part of a team that celebrates every achievement with high-fives and parties!
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vagabond Wines and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vagabond Wines are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vagabond Wines on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vagabond Wines. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vagabond Wines. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vagabond Wines:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vagabond Wines’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vagabond Wines
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vagabond Wines will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vagabond Wines, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
