Head of Marketing - London

Head of Marketing – London Head of Marketing 65,000 – 75,000 per annum London About Vacherin: Vacherin is a leading London-based contract caterer renowned for delivering exceptional food and hospitality services across various corporate settings. With a strong emphasis on creativity, sustainability, and client-centric service, Vacherin has consistently set industry standards since its inception in 2002. Vacherin continues to expand its footprint, delivering innovative dining experiences and maintaining a robust presence in the competitive London market. Position Overview: The Head of Marketing will be responsible for driving Vacherin’s marketing initiatives, focusing on brand evolution, digital engagement, and strategic content creation. This role demands a seasoned marketing professional with a proven track record in the food and beverage sector, particularly within contract catering or hospitality. The ideal candidate will demonstrate strong leadership, strategic thinking, and a creative mindset, capable of managing multiple stakeholders and enhancing the company’s market presence. A keen interest in the latest food and beverage trends across London and beyond is essential. Key Responsibilities: • Brand Evolution and Rollout: Lead the ongoing brand development project and rollout of brand assets • Social Media Management: Develop and execute social media strategies for LinkedIn and Instagram • Website Management: Oversee updates to the company website, ensuring content is current and reflective of the brand • Quarterly B2C Marketing Packs: Create content and roll out quarterly B2C marketing packs: Create content and roll out quarterly B2C marketing packs • Marketing Calendar Management: Drive and deliver the marketing calendar, working with design, procurement, operations, and food development • Quarterly B2B Company Newsletter: Curate a quarterly B2B company newsletter • Event Support: Collaborate with the food and operations team to help curate the annual company-wide events programme • Design Development of Consumer-Focused Propositions: Support the food team in the development of new food propositions annually • Design and Onsite Support: Provide ongoing design support for onsite teams and the internal design department • Focus on London Food Scene: Maintain a keen interest in the latest food and beverage trends across London and beyond Additional Responsibilities: • Strategic Marketing Planning • Industry Presence and Press Relations • Process Improvement and Strategic Insight • Contract Mobilisations Qualifications: • Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree preferred. • Proven experience in a senior marketing role within the food and beverage, contract catering, or hospitality industry. • Strong project management skills with experience managing multiple stakeholders. • Exceptional strategic thinking and creative problem-solving abilities. • Excellent communication and interpersonal skills. • Proficiency in digital marketing tools and platforms. • Demonstrated ability to lead and inspire a team. Personality Traits: • Proactive and results-oriented with a passion for innovation. • Strong leadership presence with the ability to influence and engage stakeholders at all levels. • Creative and forward-thinking, with a keen eye for detail. • Adaptable and resilient, capable of thriving in a fast-paced environment. • Collaborative and team-focused, with a commitment to fostering positive relationships. What’s in it for you? Working with Vacherin has its perks! People are at the heart of everything we do, so we’ve developed a range of benefits to keep you happy. Personal Development and Training opportunities Life assurance scheme Pension scheme Holiday allowance Private medical eligibility Eye care A great wellbeing strategy – including access to our Employee Assistance Programme, salary finance Family friendly support Regular social events and communication with our leaders A holiday purchase scheme Volunteering days Professional subscriptions Recognition schemes and people awards Long service awards Access to some great high street discount vouchers Vacherin officially formed part of CH&CO Catering Group Ltd in 2021. Partnerships, Innovation, Integrity, Quality, Fun