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- Tasks: Own and execute targeted marketing strategies for Private Client Law.
- Company: Global leader in legal practice productivity solutions with a commitment to continuous improvement.
- Benefits: Competitive salary, health insurance, gym contributions, and generous holiday allowance.
- Other info: Dynamic, dog-friendly office with excellent career growth opportunities.
- Why this job: Shape vertical marketing and drive impactful campaigns for Private Client lawyers.
- Qualifications: 5+ years in B2B marketing, with strong project management and communication skills.
The predicted salary is between 40000 - 50000 £ per year.
Own and execute marketing strategies specific to Private Client Law.
Turn profession insights into focused campaigns and content.
Work with Private Client Law Vertical team to inform content, improve messaging and drive results.
Integrate vertical marketing strategies into the company's overarching marketing plan.
About Our client is a global leader in legal practice productivity solutions. For over 30 years, their curiosity and commitment to continuous improvement have driven them to re-imagine how lawyers and their teams work, guided by their purpose: helping lawyers who help people. Today, their market-leading software supports more than 100,000 lawyers and staff across small and mid-sized law firms worldwide.
The team The Private Client Verticals team brings together passionate specialists focused on enhancing user experience, content, and product development for Private Client lawyers. Dedicated to this critical area of law, the team drives continuous improvement, grows a strong user network, and ensures processes are optimised through effective use of automation.
As a custodian of the brand, you will be responsible for building awareness, driving recognition, and accelerating adoption of products within Private Client, positioning it as a brand that lawyers in this field know, trust, and value. You will deliver campaigns that connect with the hearts and minds of Private Client lawyers while maintaining a clear and compelling brand. In doing so, you will play a key role in shaping vertical marketing and driving the adoption of solutions that enable Private Client lawyers to deliver better, more accessible legal services.
What you'll do They're seeking a driven and strategic Verticals Marketer to lead their go-to-market efforts across Private Client. In this role, you'll own the development and execution of targeted marketing strategies tailored to this specific vertical, building relevance, deepening customer engagement, and driving growth. Reporting to the Vertical Head of Private Client and working closely with the wider UK & global marketing team members, you'll collaborate with product, sales, content, and customer success teams to create compelling value propositions and targeted campaigns that resonate with Private Client lawyers.
- Develop and execute a Private Client vertical marketing strategy: Aligned with broader go-to-market objectives.
- Audience & market research: Identify key personas, pain points, and buying behaviours within Private Client to inform positioning and messaging.
- Campaign Management: Plan, launch and administer multi-channel campaigns tailored to the Private Client vertical audience, including paid media, email, webinars, podcasts, events, and thought leadership.
- Content Strategy: Collaborate with area of law specialists and product teams to develop area of law-specific assets such as whitepapers, blog posts, landing pages, and videos.
- Customer Advocacy: Source and promote customer success stories and testimonials.
- Performance Analysis: Track campaign performance of campaigns and optimise based on insights. Deliver regular reports on KPIs and ROI.
What you'll bring 5+ years of experience in B2B marketing, preferably with at least 3 years focused on vertical or industry specific marketing. Strong understanding of integrated marketing campaigns and go-to-market strategy. Proven experience in tailoring messaging and content to specific industries. Excellent project management and stakeholder communication skills. Familiarity with CRM (e.g., Salesforce), marketing automation tools (e.g., HubSpot, Pardot, Marketo), and analytics platforms.
What does success look like? Significant improvement to engagement and conversion rates across Private Client, due to the delivery of tailored strategies that resonate with target audiences. Clear and consistent positioning and messaging embedded across both marketing and sales, enabling aligned, impactful communication with target audiences. Strong pipeline contribution from vertical-specific campaigns.
What you'll get On top of a competitive salary, they also offer an excellent benefits package:
- 8% of your salary into your pension
- Private health insurance, including optical and dental
- £80 a month gym contribution
- Life insurance cover
- Employee Assistance Program
- Generous Professional Development Fund
- Enhanced parental leave
- PerkBox membership
- Cycle to work scheme
- 25 days holiday (plus 8 bank holidays)
- Work anniversary rewards
- Paid time off to give blood
- Volunteer day – 1 day per year for a charity of your choice
- Free healthy breakfast, light lunch, snacks
- A dog friendly office
Marketing Specialist in Nottingham employer: VacantC Legal Recruitment
Contact Detail:
VacantC Legal Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist in Nottingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the Private Client law space. Attend industry events, webinars, or even local meetups. The more you engage, the better your chances of landing that marketing specialist role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, especially those tailored to specific industries. This will help you stand out and demonstrate your ability to drive results in the Private Client sector.
✨Tip Number 3
Don’t just apply – follow up! After submitting your application through our website, drop a quick email to the hiring manager expressing your enthusiasm for the role. A little persistence can go a long way in making a memorable impression.
✨Tip Number 4
Prepare for interviews by researching the company’s current marketing strategies and their impact on Private Client law. Bring fresh ideas to the table during your interview to show you’re ready to hit the ground running!
We think you need these skills to ace Marketing Specialist in Nottingham
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in B2B marketing, especially in vertical or industry-specific roles. We want to see how your skills align with the Private Client Law focus!
Showcase Your Campaign Success: When detailing your past experiences, don’t just list your responsibilities. Share specific examples of successful campaigns you've managed, including metrics that demonstrate your impact. We love numbers that tell a story!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who’s not just qualified but also passionate about marketing and the legal sector. A bit of enthusiasm goes a long way!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with our team!
How to prepare for a job interview at VacantC Legal Recruitment
✨Know Your Audience
Before the interview, dive deep into understanding Private Client Law and the specific challenges lawyers face. This will help you tailor your responses and demonstrate that you can create targeted marketing strategies that resonate with this audience.
✨Showcase Your Campaign Success
Be ready to discuss specific campaigns you've managed in the past. Highlight how you tailored messaging for different audiences and the results you achieved. Use metrics to back up your claims, as numbers speak volumes in marketing.
✨Collaborative Spirit
Since the role involves working closely with various teams, emphasise your experience in cross-functional collaboration. Share examples of how you've successfully partnered with product, sales, or content teams to drive marketing initiatives.
✨Ask Insightful Questions
Prepare thoughtful questions about their current marketing strategies and how they measure success. This shows your genuine interest in the role and helps you understand how you can contribute to their goals effectively.