Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Own and execute targeted marketing strategies for Family Law, driving engagement and growth.
- Company: Global leader in legal practice productivity solutions with a commitment to continuous improvement.
- Benefits: Competitive salary, private health insurance, gym contributions, and generous holiday allowance.
- Other info: Join a passionate team dedicated to enhancing user experience and optimising processes.
- Why this job: Make a real impact in Family Law marketing while working in a dynamic, fast-growing tech environment.
- Qualifications: 5+ years in B2B marketing, with strong project management and communication skills.
The predicted salary is between 45000 - 55000 £ per year.
Own and execute marketing strategies specific to Family Law.
Turn profession insights into focused campaigns and content.
Work with Family Law Vertical team to inform content, improve messaging and drive results.
Integrate vertical marketing strategies into the company's overarching marketing plan.
About Our client is a global leader in legal practice productivity solutions. For over 30 years, their curiosity and commitment to continuous improvement have driven them to re-imagine how lawyers and their teams work, guided by their purpose: helping lawyers who help people. Today, their market-leading software supports more than 100,000 lawyers and staff across small and mid-sized law firms worldwide.
The Family Law Verticals team brings together passionate specialists focused on enhancing user experience, content, and product development for Family lawyers. Dedicated to this critical area of law, the team drives continuous improvement, grows a strong user network, and ensures processes are optimised through effective use of automation.
As a custodian of the brand, you will be responsible for building awareness, driving recognition, and accelerating adoption of products within Family Law, positioning it as a brand that lawyers in this field know, trust, and value. You will deliver campaigns that connect with the hearts and minds of Family Law lawyers while maintaining a clear and compelling brand. In doing so, you will play a key role in shaping vertical marketing and driving the adoption of solutions that enable Family Law lawyers to deliver better, more accessible legal services.
What you'll do:
- Develop and execute a Family Law vertical marketing strategy aligned with broader go-to-market objectives.
- Conduct audience & market research to identify key personas, pain points, and buying behaviours within Family Law to inform positioning and messaging.
- Plan, launch and administer multi-channel campaigns tailored to the Family Law vertical audience, including paid media, email, webinars, podcasts, events, and thought leadership.
- Collaborate with area of law specialists and product teams to develop area of law-specific assets such as whitepapers, blog posts, landing pages, and videos.
- Source and promote customer success stories and testimonials.
- Track campaign performance and optimise based on insights, delivering regular reports on KPIs and ROI.
What you'll bring:
- 5+ years of experience in B2B marketing, preferably with at least 3 years focused on vertical or industry specific marketing.
- Strong understanding of integrated marketing campaigns and go-to-market strategy.
- Proven experience in tailoring messaging and content to specific industries.
- Excellent project management and stakeholder communication skills.
- Familiarity with CRM (e.g., Salesforce), marketing automation tools (e.g., HubSpot, Pardot, Marketo), and analytics platforms.
What does success look like?
- Significant improvement to engagement and conversion rates across Family Law, due to the delivery of tailored strategies that resonate with target audiences.
- Clear and consistent positioning and messaging embedded across both marketing and sales, enabling aligned, impactful communication with target audiences.
- Strong pipeline contribution from vertical-specific campaigns.
What you'll get:
- On top of a competitive salary, they also offer an excellent benefits package:
- 8% of your salary into your pension.
- Private health insurance, including optical and dental.
- £80 a month gym contribution.
- Life insurance cover.
- Employee Assistance Program.
- Generous Professional Development Fund.
- Enhanced parental leave.
- PerkBox membership.
- Cycle to work scheme.
- 25 days holiday (plus 8 bank holidays).
- Work anniversary rewards.
- Paid time off to give blood.
- Volunteer day – 1 day per year for a charity of your choice.
- Free healthy breakfast, light lunch, snacks.
- A dog friendly office.
Marketing Specialist in London employer: VacantC Legal Recruitment
Contact Detail:
VacantC Legal Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the Family Law sector. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. The more connections you make, the better your chances of landing that Marketing Specialist role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, especially those relevant to B2B or vertical marketing. This will give potential employers a taste of what you can bring to the table and how you can help them drive results.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their position in the Family Law market and think about how you can contribute to their goals. Tailor your responses to highlight your experience in integrated marketing campaigns and how it aligns with their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged. So, get your application in and let’s make some marketing magic happen!
We think you need these skills to ace Marketing Specialist in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in B2B marketing, especially in verticals like Family Law. We want to see how your skills align with our needs, so don’t hold back on showcasing relevant projects!
Showcase Your Campaign Success: When detailing your past experiences, focus on specific campaigns you've managed. Share the results and what you learned from them. We love numbers, so if you can quantify your success, even better!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who’s not just qualified but also a great fit for our team culture. Share your passion for marketing and how you connect with Family Law professionals.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at VacantC Legal Recruitment
✨Know Your Audience
Before the interview, dive deep into understanding Family Law and the specific challenges faced by lawyers in this field. Familiarise yourself with recent trends, pain points, and how the company's solutions can address these issues. This will help you tailor your responses and demonstrate your genuine interest in the role.
✨Showcase Your Campaign Experience
Be ready to discuss specific marketing campaigns you've executed in the past, especially those targeting niche audiences. Highlight your ability to create tailored messaging and content that resonates with specific industries, as this is crucial for the Marketing Specialist role.
✨Prepare for Collaboration Questions
Since you'll be working closely with various teams, prepare examples of how you've successfully collaborated with product, sales, or content teams in previous roles. Emphasise your project management skills and how you’ve communicated effectively with stakeholders to achieve common goals.
✨Metrics Matter
Be prepared to discuss how you've tracked and analysed campaign performance in the past. Share specific KPIs you've focused on and how you've used insights to optimise future campaigns. This will show your analytical skills and commitment to driving results.