At a Glance
- Tasks: Lead the creation and delivery of unique membership events and experiences.
- Company: Join a prestigious heritage brand with a century-long royal warrant.
- Benefits: Competitive salary, creative freedom, and opportunities to shape premium experiences.
- Other info: Dynamic role with flexibility and collaboration across various teams.
- Why this job: Make a real impact by curating exclusive events that engage and delight members.
- Qualifications: Experience in luxury hospitality or membership programmes, strong project management skills.
The predicted salary is between 40500 - 49500 £ per year.
V C Associates are proud to be working with this unique organisation.
Our client, one of the UKs most reputable and known heritage brands that has held royal warrants for the past century, has a newly created position within their Events team. This time-honoured business has a loyal customer base and a growing membership proposition at the heart of its strategy.
Known for their in-house events and FMCG line, there is a newly created role for Membership Lead within the Membership Department with real ownership reporting to the Head of Events and Experiences. You will shape and deliver the annual membership programme — a distinctive calendar of events, experiences and cultural partnerships that drives engagement, acquisition and retention, and brings the brand's heritage and expertise to life.
The Role
- Own the annual membership events and cultural calendar, from concept through to delivery
- Curate a differentiated programme aligned to customer tiers, commercial objectives and a premium brand positioning
- Create compelling themes and narratives spanning food and drink, dining, travel, culture and luxury lifestyle
- Develop residencies, guest collaborations and co-created programmes that deliver genuine customer value
- Design the full customer journey — every touchpoint before, during and after each experience
- Build and activate strategic partnerships with brands, cultural institutions, chefs, producers and venues, working alongside the Partnerships Manager
- Leverage the client's unique producer and supplier network to unlock exclusive access and experiences
- Collaborate across Membership, Private Clients, Buying, Marketing and Hospitality teams
- Set clear objectives, budgets and success measures; use attendance, engagement and commercial data to evolve the programme
- Host customers at key events and stay ahead of trends across luxury hospitality, food and drink, travel and culture
About You
- Proven experience delivering premium customer experiences, luxury hospitality programmes, cultural programming or membership initiatives
- Creative and commercially minded — you develop distinctive experiences that deliver measurable value
- Strong project management skills, comfortable running multiple projects with exceptional attention to detail
- A skilled relationship builder with partners, brands and stakeholders at every level
- Data-literate: you use customer insight and performance metrics to shape programming decisions
- Excellent communicator, verbally, in writing and in the room
- Naturally curious, with a genuine passion for hospitality, food and drink, travel, culture and craftsmanship
- Entrepreneurial and self-directed — you thrive with autonomy in a newly created role
- Flexible on hours, including evening and occasional weekend events
Membership Experience Lead employer: V
V C Associates is an exceptional employer for seasoned merchandising professionals seeking flexible, impactful engagements within the fashion and retail sectors. With a strong focus on employee growth and a collaborative work culture, team members benefit from a network of senior leaders and diverse project opportunities that allow them to leverage their expertise while maintaining work-life balance. Located in the UK, V C Associates offers a unique platform for professionals to contribute to high-profile brands and scaling businesses, making it an attractive choice for those looking to make a meaningful impact in their careers.
