At a Glance
- Tasks: Lead the creation and delivery of unique membership events and experiences.
- Company: Join a prestigious heritage brand with a century-long royal warrant.
- Benefits: Competitive salary, creative freedom, and opportunities to shape premium experiences.
- Other info: Dynamic role with flexibility and the chance to collaborate with top brands and institutions.
- Why this job: Make a real impact by curating exclusive events that engage and delight members.
- Qualifications: Experience in luxury hospitality or cultural programming, with strong project management skills.
V&C Associates are proud to be working with this unique organisation. Our client, one of the UK’s most reputable heritage brands that has held royal warrants for the past century, has a newly created position within their Events team. This time-honoured business has a loyal customer base and a growing membership proposition at the heart of its strategy.
Known for their in-house events and FMCG line, they have a newly created role for Membership Lead within the Membership Department with real ownership reporting to the Head of Events and Experiences. You will shape and deliver the annual membership programme — a distinctive calendar of events, experiences and cultural partnerships that drives engagement, acquisition and retention, and brings the brand's heritage and expertise to life.
The Role
- Own the annual membership events and cultural calendar, from concept through to delivery.
- Curate a differentiated programme aligned to customer tiers, commercial objectives and a premium brand positioning.
- Create compelling themes and narratives spanning food and drink, dining, travel, culture and luxury lifestyle.
- Develop residencies, guest collaborations and co-created programmes that deliver genuine customer value.
- Design the full customer journey — every touchpoint before, during and after each experience.
- Build and activate strategic partnerships with brands, cultural institutions, chefs, producers and venues, working alongside the Partnerships Manager.
- Leverage the client's unique producer and supplier network to unlock exclusive access and experiences.
- Collaborate across Membership, Private Clients, Buying, Marketing and Hospitality teams.
- Set clear objectives, budgets and success measures; use attendance, engagement and commercial data to evolve the programme.
- Host customers at key events and stay ahead of trends across luxury hospitality, food and drink, travel and culture.
About You
- Proven experience delivering premium customer experiences, luxury hospitality programmes, cultural programming or membership initiatives.
- Creative and commercially minded — you develop distinctive experiences that deliver measurable value.
- Strong project management skills, comfortable running multiple projects with exceptional attention to detail.
- A skilled relationship builder with partners, brands and stakeholders at every level.
- Data-literate: you use customer insight and performance metrics to shape programming decisions.
- Excellent communicator, verbally, in writing and in the room.
- Naturally curious, with a genuine passion for hospitality, food and drink, travel, culture and craftsmanship.
- Entrepreneurial and self-directed — you thrive with autonomy in a newly created role.
- Flexible on hours, including evening and occasional weekend events.
Membership Experience Lead in London employer: V
V C Associates is an exceptional employer for seasoned merchandising professionals seeking flexible, impactful engagements within the fashion and retail sectors. With a strong focus on employee growth and a collaborative work culture, team members benefit from a network of senior leaders and diverse project opportunities that allow them to leverage their expertise while maintaining work-life balance. Located in the UK, V C Associates offers a unique platform for professionals to contribute to high-profile brands and scaling businesses, making it an attractive choice for those looking to make a meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Membership Experience Lead in London
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like V. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to V
Don't be shy about reaching out to V directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Membership Experience Lead in London
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about V and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at V
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
