At a Glance
- Tasks: Lead the sales and marketing strategy for a market-leading guided tour operator.
- Company: Dynamic guided tour operator with a global reach and ambitious growth plans.
- Benefits: Competitive salary, leadership visibility, and opportunity to drive transformation.
- Other info: Join a culture of accountability and collaboration with excellent career development.
- Why this job: Make a lasting impact in a high-impact role focused on digital transformation.
- Qualifications: Proven commercial leader with a strong track record in revenue growth.
The predicted salary is between 80000 - 100000 € per year.
V C Associates have been retained on an exceptional opportunity with a market-leading guided tour operator, bringing over 50,000 customers annually across 140+ global destinations through established brands in Ireland and the UK. As the business enters an ambitious new phase of growth and transformation, we are seeking an exceptional Sales Marketing Director to shape its commercial future.
This is a high-impact, strategically-focused leadership role with full ownership of revenue generation and customer experience — with digital transformation at its heart.
The Opportunity
Importantly, our client is not looking for someone who has grown up in the travel sector. They want an individual who brings genuine energy, dynamism, and entrepreneurial flair — someone excited by the scale of the strategic and digital challenge ahead, and determined to do something bold with it.
As Sales Marketing Director, you will lead the full commercial engine of the business, managing a budget of over £3million p/a — driving growth, elevating brand performance, and optimising the end-to-end customer journey across a multi-channel sales function that includes a call centre and retail operation.
What You Will Lead
Strategic Growth Commercial Ownership
- Define and execute an integrated sales and marketing strategy aligned to ambitious growth targets
- Own revenue performance across all channels, from lead generation through to conversion and retention
- Identify and unlock new opportunities through insight, innovation, and partnerships
Sales Leadership Customer Operations
- Lead and optimise a multi-channel sales function including call centre and retail
- Implement best-in-class processes, tools, and training to maximise conversion and satisfaction
- Create seamless alignment between marketing activity and sales execution
Digital Transformation Systems Leadership
- Lead the evolution of the digital and eCommerce ecosystem — a central pillar of the role
- Drive strategic projects including CRM optimisation (HubSpot), lead nurturing and automation, and AI-driven call monitoring
- Ensure systems are fully leveraged to improve efficiency, insight, and commercial outcomes
Brand, Marketing Performance
- Define a differentiated market proposition and translate it into cohesive, high-impact campaigns
- Drive performance marketing with a strong focus on conversion optimisation and ROI
- Establish robust reporting frameworks and maintain clear accountability for P&L
Leadership Capability Building
- Lead and develop a high-performing team across sales, marketing, and customer service
- Foster a culture of accountability, collaboration, and continuous improvement
Who You Are
- A proven senior commercial leader — sector background matters far less than the energy, ambition, and entrepreneurial mindset you bring
- Strong track record of driving revenue growth in a B2C environment
- Experienced in managing high-volume sales teams, ideally including call centre or retail operations
- Digitally fluent, with demonstrated experience leading CRM and systems-driven transformation
- Commercially astute, data-driven, and comfortable at executive level
- Experience within a private equity-backed environment is highly desirable
Why This Role
- A rare opportunity to lead the full commercial function — strategy, digital, sales, and customer experience
- A transformation remit with real scope and high leadership visibility
- The ideal platform for a driven, entrepreneurial leader ready to make a lasting impact
This search is being conducted exclusively by V C Associates. For a confidential conversation, please get in touch.
Director of Sales Marketing employer: V
As a market-leading guided tour operator, our company offers an exceptional work environment that fosters innovation and entrepreneurial spirit. With a strong focus on digital transformation and strategic growth, employees are empowered to take ownership of their roles while benefiting from a collaborative culture that prioritises professional development and high-impact leadership opportunities. Located in the vibrant travel sector, we provide a unique chance to shape the future of customer experience and revenue generation in a dynamic and ambitious setting.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Sales Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion! When you get that interview, let your enthusiasm for the role shine through. Talk about how your energy and entrepreneurial spirit can drive growth and transformation in the company. They want someone bold, so don’t hold back!
✨Tip Number 3
Prepare for the digital challenge! Brush up on your knowledge of CRM systems and digital marketing strategies. Be ready to discuss how you can lead the evolution of their digital ecosystem and optimise customer journeys. This is key for the role!
✨Tip Number 4
Apply through our website! We’ve got all the latest opportunities listed there, and it’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to take on the challenge!
We think you need these skills to ace Director of Sales Marketing
Some tips for your application 🫡
Show Your Energy and Flair:We want to see your personality shine through in your application! Don’t just list your experience; tell us what makes you excited about this role and how your entrepreneurial spirit can drive our growth.
Tailor Your Strategy:Make sure to align your written application with the strategic goals outlined in the job description. Highlight your experience in driving revenue growth and how you can contribute to our ambitious targets.
Be Data-Driven:Since we’re looking for someone commercially astute, include specific examples of how you've used data to inform decisions and improve performance in previous roles. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process.
How to prepare for a job interview at V
✨Know Your Numbers
As a Sales Marketing Director, you'll need to demonstrate your understanding of revenue generation and customer experience. Brush up on key metrics related to sales performance, conversion rates, and ROI. Be ready to discuss how you've driven growth in previous roles with specific examples.
✨Show Your Strategic Mindset
This role is all about shaping the commercial future of the business. Prepare to talk about your approach to developing integrated sales and marketing strategies. Think of innovative ideas you've implemented in the past and how they could apply to this new opportunity.
✨Emphasise Digital Transformation Experience
Digital transformation is at the heart of this role. Be prepared to discuss your experience with CRM systems, particularly HubSpot, and any projects you've led that involved automation or AI-driven solutions. Highlight how these initiatives improved efficiency and customer engagement.
✨Demonstrate Leadership Skills
You'll be leading a high-performing team, so it's crucial to showcase your leadership style. Share examples of how you've built and developed teams in the past, fostered a culture of accountability, and driven continuous improvement. Make it clear that you can inspire and motivate others.
