At a Glance
- Tasks: Own and shape the content strategy for a prestigious FMCG brand.
- Company: Join a heritage brand with royal warrants and a loyal customer base.
- Benefits: Enjoy private medical cover, generous holidays, life insurance, and bonuses.
- Other info: Flexible hours and opportunities to collaborate with top creators and brands.
- Why this job: Make a real impact by crafting compelling narratives across diverse channels.
- Qualifications: Experience in content creation for premium brands and strong project management skills.
The predicted salary is between 40500 - 49500 £ per year.
V C Associates are excited to be working on a newly created position.
Our client is one of the UKs most established FMCG businesses — a heritage brand that has held royal warrants for the past century, with a loyal customer base and a growing membership proposition at the heart of its strategy.
This is a newly created role with real ownership. You’ll shape and deliver the brand's content strategy — building a distinctive editorial programme that brings its heritage, expertise and network to life across every channel, and drives engagement, acquisition and retention.
The Role
- Own the content strategy and annual editorial calendar, from concept through to delivery
- Create compelling themes, narratives and storytelling that bring the brand's heritage and expertise to life across food and drink, dining, travel, culture and luxury lifestyle
- Develop differentiated content aligned to customer tiers, commercial objectives and a premium brand positioning
- Produce and commission content across formats — editorial, film, social, email and events storytelling
- Work hand in hand with the Membership and Events teams to amplify experiences before, during and after each moment
- Collaborate with external brands, cultural institutions, chefs, producers and creators on co-created content and partnerships
- Leverage the client's unique producer and supplier network to unlock exclusive stories, access and collaborations
- Partner with Marketing, Buying, Private Clients and Hospitality teams to align content with business priorities
- Set clear objectives, budgets and success measures; use engagement, audience and commercial data to evolve the programme
- Stay ahead of emerging trends across luxury, food and drink, travel, culture and membership businesses
About You
- Proven experience leading content, editorial or brand storytelling for a premium or luxury brand
- Creative and commercially minded — you develop distinctive content that delivers measurable value
- Strong project management skills, comfortable running multiple projects with exceptional attention to detail
- A skilled relationship builder with partners, creators, brands and stakeholders at every level
- Data-literate: you use audience insight and performance metrics to shape content decisions
- Excellent writer and communicator, with impeccable editorial judgement and taste
- Naturally curious, with a genuine passion for luxury, food and drink, travel, culture and craftsmanship
- Entrepreneurial and self-directed — you thrive with autonomy in a newly created role
- Flexible on hours, including evening and occasional weekend events
The Benefits
An incredible package, including:
- Private medical cover
- Generous holiday allowance, with extra days
- Life insurance
- Bonus structure
- And much more
Content Manager employer: V
V C Associates is an exceptional employer for seasoned merchandising professionals seeking flexible, impactful engagements within the fashion and retail sectors. With a strong focus on employee growth and a collaborative work culture, team members benefit from a network of senior leaders and diverse project opportunities that allow them to leverage their expertise while maintaining work-life balance. Located in the UK, V C Associates offers a unique platform for professionals to contribute to high-profile brands and scaling businesses, making it an attractive choice for those looking to make a meaningful impact in their careers.
