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- Tasks: Lead and execute V-Nova's marketing strategy across Video, Immersive Entertainment, and AI.
- Company: V-Nova is a pioneering tech company redefining video compression and AI-driven media solutions.
- Benefits: Join a cutting-edge team with a focus on innovation and extensive R&D investment.
- Why this job: Be at the forefront of technology, shaping impactful marketing strategies in a dynamic environment.
- Qualifications: Extensive marketing experience, especially in B2B tech, with strong leadership and storytelling skills.
- Other info: Opportunity to work with a small team and leverage Generative AI tools for enhanced marketing efficiency.
The predicted salary is between 43200 - 72000 £ per year.
Overview
About V-Nova
V-Nova is a pioneering tech company with extensive expertise in data compression, XR, and AI. Its technologies have been granted international standard status by MPEG/ISO and SMPTE. Thanks to V-Nova’s innovative use of hierarchical and parallel processing, its technologies improve data, video, imaging and point-cloud compression, whilst accelerating AI processing and providing new unique features. V-Nova’s relentless investment in R&D has built a portfolio of over 1,100 international patents, along with a range of software products and solutions.
V-Nova is a deep-tech company redefining video compression, immersive entertainment, and AI-driven media solutions. With a strong focus on cutting-edge technologies, we serve two key areas:
- V-Nova Technologies: Core video compression and AI-based solutions.
- V-Nova Studios: Pioneering new immersive entertainment formats.
Role Overview
The Head of Marketing, reporting to the SVP, Product and Marketing, will play a critical role in leading and executing V-Nova’s marketing strategy, ensuring alignment across our three go-to-market pillars: Video, Immersive Entertainment, and AI . This is a managemen position requiring strong leadership and decision making skills, strategic vision and hands-on execution to maximize return on invesment for all marketing activities, with the ambition of growing the function upon successful execution of our go-to-market activities.
We are seeking an experienced Head of Marketing to lead a small internal team and coordinate external resources to drive impactful marketing efforts across our technology and Studios business units. The ideal candidate will be able to execute high-impact marketing programs while ensuring brand consistency and alignment with business objectives.
Responsibilities
Marketing Strategy & Leadership
- Develop and execute a comprehensive marketing strategy aligned with V-Nova’s business goals.
- Lead cross-functional collaboration with Product, Sales, and Professional Services to support go-to-market initiatives.
- Define KPIs to track and optimize marketing performance, ensuring ROI on all activities.
Brand Positioning & Messaging
- Shape and refine V-Nova’s brand voice , ensuring strong positioning in Video, AI, and Immersive Entertainment sectors.
- Oversee the development of core messaging frameworks , ensuring consistency across all marketing channels.
- Manage and evolve V-Nova’s visual and narrative identity across external and internal touchpoints.
Digital & Content Marketing
- Lead digital marketing efforts , including website optimization, social media, and targeted campaigns.
- Oversee the creation of thought leadership content , including blogs, whitepapers, case studies, and videos.
- Manage SEO/SEM strategies to maximize online visibility and engagement.
PR & External Communications
- Oversee PR and media relations , ensuring V-Nova’s innovations gain maximum visibility.
- Leverage our PR resources to maintain strong relationships with journalists, analysts, and industry influencers .
- Develop and manage press releases, media kits, and thought leadership pieces .
Event Marketing & Community Engagement
- Lead V-Nova’s presence at industry conferences and events , ensuring maximum impact.
- Lead the organization and promotion of webinars, networking sessions, and virtual events to enhance brand visibility.
- Work closely with external agencies and partners to coordinate event marketing activities.
Process & GenAI Champion
- Be the Process Champion : Ensure that marketing operations processes are clear to all stakeholders, consistently applied, and executed efficiently.
- Improve Process Visibility : Work to establish transparency and consistency in marketing workflows, continuously refining them where needed.
- Expand GenAI Tool Portfolio : Identify, integrate, and apply Generative AI tools to enhance marketing efficiency and increase content throughput.
- Leverage AI for Automation : Apply AI-driven solutions to content generation, data analysis, and campaign optimization to enhance marketing productivity.
Budget & Resource Management
- Optimize marketing spend to ensure maximum return on investment across campaigns and initiatives.
- Manage relationships with external agencies, PR firms, and creative vendors , ensuring consistent quality and execution.
- Oversee marketing tools and platforms to ensure efficient operations.
Qualifications
- Extensive marketing experience , with experience operating in a senior marketing leadership role.
- Proven track record in B2B technology marketing , preferably in video compression, AI-driven technologies, or immersive entertainment .
- Strong knowledge of digital marketing, PR, brand management, and content creation .
- Experience leading and developing high-impact marketing campaigns across multiple geographies.
- Proven ability to work hands-on while leading a small team and coordinating external resources .
- Excellent storytelling skills, with the ability to translate complex technologies into compelling narratives .
- Proficiency in HubSpot, Google Analytics, SEO/SEM tools, and social media platforms .
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Head of Marketing employer: V-Nova Ltd.
Contact Detail:
V-Nova Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Familiarize yourself with V-Nova's technologies and recent innovations in video compression and AI. Understanding their products will help you articulate how your marketing strategies can align with their business goals.
✨Tip Number 2
Network with professionals in the B2B technology marketing space, especially those with experience in video compression and immersive entertainment. Building these connections can provide insights and potentially valuable referrals.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and AI applications. Being knowledgeable about cutting-edge tools and strategies will demonstrate your ability to lead innovative marketing efforts at V-Nova.
✨Tip Number 4
Prepare to discuss specific examples of high-impact marketing campaigns you've led in the past. Highlighting your hands-on experience and leadership skills will show that you're ready to take on the responsibilities of the Head of Marketing role.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Understand the Company: Dive deep into V-Nova's technologies and their impact on video compression and AI. Familiarize yourself with their products and recent innovations to showcase your knowledge in your application.
Tailor Your CV: Highlight your extensive marketing experience, especially in B2B technology. Emphasize any previous roles where you led marketing strategies or campaigns in similar sectors like video compression or immersive entertainment.
Craft a Compelling Cover Letter: Use your cover letter to demonstrate your strategic vision for V-Nova’s marketing. Discuss how your leadership skills and hands-on experience can drive impactful marketing efforts aligned with their business goals.
Showcase Relevant Achievements: Include specific examples of high-impact marketing campaigns you've led, particularly those that involved digital marketing, PR, or content creation. Quantify your successes to illustrate your ability to maximize ROI.
How to prepare for a job interview at V-Nova Ltd.
✨Showcase Your Strategic Vision
As the Head of Marketing, you'll need to demonstrate your ability to develop and execute a comprehensive marketing strategy. Be prepared to discuss your past experiences in aligning marketing initiatives with business goals and how you measure success through KPIs.
✨Highlight Leadership Skills
This role requires strong leadership and decision-making skills. Share examples of how you've led cross-functional teams, managed external resources, and driven impactful marketing efforts in previous positions.
✨Demonstrate Knowledge of Digital Marketing
Since digital marketing is a key focus, be ready to discuss your experience with website optimization, social media strategies, and content creation. Highlight any successful campaigns you've led and the tools you used to track their performance.
✨Prepare for Brand Positioning Discussions
V-Nova places a strong emphasis on brand voice and messaging. Be prepared to talk about how you've shaped brand positioning in the past, including your approach to developing core messaging frameworks and ensuring consistency across channels.
