p strong V C Associates are are proud to be working with this unique organisation. /strong /p p strong Our client, one of the UKs most reputable and known heritage brand that has held royal warrants for the past century, has a newly created position within their Events team. This time -honoured business has a loyal customer base and a growing membership proposition at the heart of its strategy. /strong /p p Known for their in house events and FMCG line has a newly created role for Membership Lead within the Membership Department with real ownership reporting to Head of Events and Experiences. Youll shape and deliver the annual membership programme — a distinctive calendar of events, experiences and cultural partnerships that drives engagement, acquisition and retention, and brings the brands heritage and expertise to life. /p p strong The Role /strong /p ul li Own the annual membership events and cultural calendar, from concept through to delivery /li li Curate a differentiated programme aligned to customer tiers, commercial objectives and a premium brand positioning /li li Create compelling themes and narratives spanning food and drink, dining, travel, culture and luxury lifestyle /li li Develop residencies, guest collaborations and co-created programmes that deliver genuine customer value /li li Design the full customer journey — every touchpoint before, during and after each experience /li li Build and activate strategic partnerships with brands, cultural institutions, chefs, producers and venues, working alongside the Partnerships Manager /li li Leverage the clients unique producer and supplier network to unlock exclusive access and experiences /li li Collaborate across Membership, Private Clients, Buying, Marketing and Hospitality teams /li li Set clear objectives, budgets and success measures; use attendance, engagement and commercial data to evolve the programme /li li Host customers at key events and stay ahead of trends across luxury hospitality, food and drink, travel and culture /li /ul p strong About You /strong /p ul li Proven experience delivering premium customer experiences, luxury hospitality programmes, cultural programming or membership initiatives /li li Creative and commercially minded — you develop distinctive experiences that deliver measurable value /li li Strong project management skills, comfortable running multiple projects with exceptional attention to detail /li li A skilled relationship builder with partners, brands and stakeholders at every level /li li Data-literate: you use customer insight and performance metrics to shape programming decisions /li li Excellent communicator, verbally, in writing and in the room /li li Naturally curious, with a genuine passion for hospitality, food and drink, travel, culture and craftsmanship /li li Entrepreneurial and self-directed — you thrive with autonomy in a newly created role /li li Flexible on hours, including evening and occasional weekend events /li /ul p br /p
Membership Experience Lead employer: V
P V C Associates is an exceptional employer, offering a unique opportunity to shape the content strategy for one of the UK's most prestigious FMCG brands. With a strong focus on employee growth and a collaborative work culture, you will enjoy generous benefits including private medical cover, a substantial holiday allowance, and a bonus structure, all while working in a dynamic environment that values creativity and innovation.
