At a Glance
- Tasks: Lead exciting marketing campaigns that attract students globally and drive recruitment success.
- Company: Join a top-ranked university with a vibrant and inclusive culture.
- Benefits: Competitive salary, superannuation, and opportunities for professional growth.
- Other info: Be part of a diverse workforce committed to inclusion and equity.
- Why this job: Make a real impact on student recruitment while working in a dynamic, data-driven team.
- Qualifications: Experience in strategic marketing and strong communication skills are essential.
The predicted salary is between 30000 - 40000 £ per year.
Drive end-to-end campaign execution for a globally ranked University, influencing student recruitment outcomes across domestic and international markets. Work within a high-performing, data-driven marketing team delivering integrated, multi-channel campaigns that translate strategy into measurable results. Full-time appointment on a fixed term basis for 12 months.
About the area
The Brand, Marketing and Recruitment (BMR) division delivers strategic brand management, marketing and communications, and student recruitment initiatives that support the University’s global reputation and growth. Within BMR, the Marketing Performance and Operations team operates as a central hub, integrating campaign delivery, digital experience, and CRM capability to drive student acquisition and optimise performance across all channels.
About the opportunity
- Lead the development and execution of integrated marketing campaigns across the full student journey, from awareness through to conversion.
- Partner with internal stakeholders and external agencies to deliver data-led marketing strategies aligned to University priorities.
- Manage projects end-to-end, ensuring campaigns are delivered on time, within budget, and optimised for performance.
About you
- Relevant tertiary qualification or equivalent experience in marketing, communications, or a related discipline.
- Significant experience delivering strategic marketing campaigns across multiple channels, including digital and CRM.
- Strong communication and stakeholder engagement skills, with the ability to influence and build effective relationships.
- Demonstrated ability to manage multiple projects simultaneously, exercising sound judgement and initiative.
- Proficiency in marketing platforms and tools, with strong planning, analytical and problem-solving capabilities.
About the University
The University of Western Australia (UWA) is ranked among the top 100 universities in the world and a member of the prestigious Australian Group of Eight research intensive universities. With a strong research track record, vibrant campus and working environments, there is no better time to join Western Australia’s top university.
Our commitment to inclusion and diversity
UWA is committed to a diverse workforce and an equitable and inclusive workplace. We are committed to fostering a safe environment for all, including Aboriginal and Torres Strait Islander people, women, those from culturally and linguistically diverse backgrounds, the LGBTIQA+ community, and people living with disability.
Senior Marketing Officer in Perth employer: UWA
The University of Western Australia (UWA) is an exceptional employer, offering a dynamic and inclusive work culture that prioritises employee growth and development. As a globally ranked institution, UWA provides its staff with the opportunity to engage in impactful marketing initiatives that shape the future of education while enjoying competitive benefits, including a generous salary package and superannuation. Located in a vibrant campus environment, employees are encouraged to collaborate within a high-performing team, fostering innovation and creativity in their roles.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Officer in Perth
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing field, especially those who have experience with universities. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Prepare a portfolio showcasing your best marketing campaigns and results. When you get that interview, having tangible examples will help us see how you can drive student recruitment outcomes.
✨Tip Number 3
Research the University! Understand their brand, values, and recent campaigns. This knowledge will not only impress during interviews but also help you tailor your approach to align with their goals.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our high-performing team at UWA.
We think you need these skills to ace Senior Marketing Officer in Perth
Some tips for your application 🫡
Tailor Your Resume:Make sure your resume is tailored to the Senior Marketing Officer role. Highlight your experience in delivering strategic marketing campaigns and managing projects, as these are key aspects of the job. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain how you meet the selection criteria and why you're passionate about joining our team. Be sure to mention any relevant experience with data-driven marketing strategies, as this is super important for us.
Showcase Your Communication Skills:Strong communication is essential for this role, so make sure to demonstrate your ability to engage stakeholders effectively. Whether it's through your resume or cover letter, we want to see examples of how you've influenced and built relationships in your previous roles.
Apply Through Our Website:Don't forget to apply online via the Apply Now button on our website! This ensures your application gets to us directly and helps streamline the process. Plus, it’s the best way to ensure you’re considered for this exciting opportunity!
How to prepare for a job interview at UWA
✨Know Your Campaigns
Before the interview, dive deep into the types of marketing campaigns the University has executed. Familiarise yourself with their strategies and outcomes, especially those that align with student recruitment. This will show your genuine interest and understanding of their goals.
✨Showcase Your Data Skills
Since the role is data-driven, be prepared to discuss how you've used analytics in past campaigns. Bring examples of how your data insights led to successful outcomes. This will demonstrate your ability to translate data into actionable marketing strategies.
✨Engage with Stakeholders
Highlight your experience in collaborating with various stakeholders. Prepare anecdotes that illustrate how you’ve built relationships and influenced decisions in previous roles. This will showcase your strong communication skills and ability to work within a team.
✨Project Management Prowess
Be ready to discuss how you manage multiple projects simultaneously. Share specific examples of how you ensured campaigns were delivered on time and within budget. This will reflect your organisational skills and sound judgement, which are crucial for this position.
