At a Glance
- Tasks: Lead retention marketing strategies and enhance customer engagement for UW's multi-service offerings.
- Company: Join UW, a forward-thinking company simplifying utilities with big ambitions.
- Benefits: Competitive salary, hybrid working, holiday trading, and extensive perks.
- Other info: Inclusive workplace with opportunities for career development and personal growth.
- Why this job: Make a real impact in a dynamic role focused on customer retention and data-driven marketing.
- Qualifications: Experience in retention marketing, strong data skills, and excellent stakeholder management.
The predicted salary is between 50000 - 60000 £ per year.
Hi we're UW! We’re on a mission to take the headache out of utilities by providing them all in one place. One bill for energy, broadband, mobile and insurance and a whole lot of savings! We’re aiming to double in size as we help more people to stop wasting time and money. Big ambitions, to be delivered by people like you.
As a Senior Marketing Manager at UW you'll be responsible for driving our capabilities and marketing to deliver best in class customer engagement and value management, focused on Retention. The role will mainly cover:
- Own and execute the in-life retention workstream for UW's multi-service customer base.
- Drive the evolution of churn propensity models, working closely with commercial and data teams to translate model outputs into actionable marketing interventions.
- Coordinate across multiple stakeholders such as Customer Service, Operations, Data Science and Analytics, Product, and CX to deliver the FY27 objectives and targets.
- Own the "so what" of retention data, showing a deep understanding and ability to delve into dashboards and translate the insight into clear action.
- Management Responsibility for the professional development, performance management, and coaching of a Marketing Manager, ensuring they are motivated and delivering to a high standard.
To be successful in this role you’ll need:
- Proven project ownership in a retention marketing context — can walk through a project end-to-end: insight → stakeholder alignment → execution → result.
- Strong data literacy — able to interrogate dashboards, work with data science teams, and own the "so what" of retention data.
- Fluency in retention-specific concepts: retention curves, annualised churn, cohort analysis, propensity modelling.
- Excellent stakeholder management — this role requires navigating CS, data, product, ops and CX teams simultaneously.
- Commercial mindset — understands cost-to-retain vs cost-to-acquire logic, LTV, ROI, can build a business case and balance both a commercial mindset with customer centricity.
- Strategic Narrative & Internal Visibility: Ability to translate multi-layered commercial requirements into coherent marketing.
- Stakeholder Navigation & Influence: A natural bridge-builder skilled at navigating a matrix organisation to align Data, Product, and Legal teams and more.
- High Autonomy: Ability to operate with minimal supervision, taking full ownership of initiatives from concept to results and ongoing optimisation.
So why pick UW? We’ve got big ambitions so there’s going to be plenty of challenges. There are also a lot of benefits:
- An industry benchmarked salary.
- Hybrid working, with 2 days in the office.
- Holiday trading- buy & sell up to 5 days holiday each year.
- Discount on our services and you get our coveted Cashback Card for free.
- A matched contribution pension scheme and life assurance up to 4x your salary.
- Save as You Earn scheme.
- Family-friendly policies, designed to help you and your family thrive.
- Flexible benefit choices such as Private health insurance, a free Virtual GP, Gym discounts and wellbeing apps.
- Belonging groups that help UW shape an even more inclusive future.
- A commitment to helping you develop your career journey through learning, coaching and new experiences.
We provide equal opportunities, a diverse and inclusive work environment, and fairness for everyone. You are welcome to apply no matter your age, disability, gender, marriage or civil partnership status, pregnancy and maternity status, race, religion or belief, or sexual orientation. Please don’t be afraid to ask about what we can do to support your needs. All requests will be carefully and fairly considered.
Please note, if you are successful and offered a role at UW, you will be subject to a background check. Where checks are unsatisfactory or incomplete and/or a failure to reveal information relating to convictions that you are required to identify as part of the background checks, could lead to withdrawal of an offer of employment.
Senior Marketing Manager - Retention 12 month FTC employer: Utility Warehouse
Utility Warehouse is an exceptional employer that prioritises employee development and a collaborative work culture. With a hybrid work model based in Greater London, employees enjoy the flexibility of remote work while benefiting from engaging in-person interactions. The company fosters growth opportunities through continuous learning and encourages innovative contributions to enhance Partner experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager - Retention 12 month FTC
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Utility Warehouse and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Utility Warehouse are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Utility Warehouse on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Utility Warehouse. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager - Retention 12 month FTC
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Utility Warehouse. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Utility Warehouse:Show us that you’ve done your homework! In your application, briefly mention what you admire about Utility Warehouse’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Utility Warehouse
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Utility Warehouse will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Utility Warehouse, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
