At a Glance
- Tasks: Lead the architecture of Braze CRM, designing complex automated customer journeys.
- Company: Join a dynamic Customer Marketing team focused on innovative customer engagement.
- Benefits: Enjoy opportunities for technical mentorship and upskilling within a collaborative environment.
- Other info: This role involves high-complexity features and real-time data integration.
- Why this job: Be the expert in Braze, transforming our CRM stack into an automated powerhouse.
- Qualifications: Expertise in Braze, SQL, Liquid logic, and Data Architecture is essential.
The predicted salary is between 60000 - 80000 £ per year.
We have a great opportunity for an experienced CRM Technical Manager to join our Customer Marketing team. As the Braze CRM Technical Manager, you are the lead architect and resident expert of our customer engagement platform. You possess a specialised, full-stack technical toolkit centered on Braze and SQL, with an elite mastery of Liquid logic and Data Architecture. You are not just a campaign executor; you are a Systems Engineer who designs the logic behind our most complex automated customer journeys.
You bridge the gap between marketing vision and technical delivery, acting as a Technical Consultant who could one day audit data schemas in BigQuery and another day be a Master Practitioner who builds sophisticated, API-driven Braze communications. Your mission is to evolve our CRM stack into a self-serve, automated powerhouse where Braze orchestrates hyper-personalised experiences at scale.
- Elite Braze Engineering: Own the 'Master Build' for high-stakes journeys. You are the expert in Braze Canvas (including branching logic and Canvas entry properties), Liquid for deep personalisation, and Content Blocks for cross-channel modularity.
- Data Strategy & SQL Consultancy: Translate business requirements into sophisticated BigQuery/SQL queries. Design the event payloads and custom attribute schemas that power real-time triggers, ensuring data integrity between our warehouse and Braze.
- Advanced Orchestration: Lead the implementation of high-complexity Braze features, including Webhooks for third-party integrations, Content Cards, and In-App Messaging.
- Connected Content & APIs: Architect real-time data pulls using Connected Content to inject external API data into communications, reducing reliance on static data and increasing relevancy.
- Enablement through Democratisation: Productise the Braze stack for the wider team. Build scalable, Liquid-enabled global templates and Global Content Blocks that allow non-technical users to execute safely within your guardrails.
- Automation & Lifecycle Logic: Proactively identify manual bottlenecks. Engineer automated solutions, leveraging Reverse ETL (Hightouch) and scripted Liquid scheduling to minimise operational overhead.
- Systemic Troubleshooting: Serve as the final technical escalation point for the CRM stack. Diagnose root causes - from API latency and Liquid syntax errors to CSS rendering bugs - and implement permanent fixes.
- Technical Mentorship: Lead the 'Community of Practice', upskilling the team in Liquid literacy and SQL basics, while setting the global standard for QA governance and technical documentation.
CRM Technical Manager in City of Westminster employer: Utility Warehouse
This company is at the forefront of customer engagement technology, located in a vibrant city. They offer a collaborative environment with opportunities for professional growth, including technical mentorship and community practice initiatives.
