At a Glance
- Tasks: Plan and optimise paid media campaigns across platforms like Google Ads and TikTok.
- Company: Join Luxion Group, a diverse and inclusive digital marketing team.
- Benefits: Enjoy a competitive salary, bonus scheme, 25 days leave, and career development.
- Other info: Hybrid work model with a collaborative team environment.
- Why this job: Make a real impact in digital marketing while working with innovative tools and data.
- Qualifications: Experience in managing campaigns and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
Location: Chandlers Ford / Hybrid (2 days a week in our main head office Tuesday/Wednesday)
Salary: £30,000 with a discretionary bonus of up to 10%
Hours: Monday – Friday, 40 hours per week
Sponsorship: Unfortunately, we are unable to offer sponsorship for this role.
At the Luxion Group we are looking for a results-driven Paid Media Specialist to join our digital marketing team and play a key role in accelerating performance, visibility, and revenue across all Luxion brands.
As a Paid Media Specialist, you’ll take ownership of planning, executing, and continuously optimising paid media campaigns across multiple platforms. You’ll be a data-driven marketer who thrives on performance, using insights to maximise Return of Investment (ROI) and drive measurable growth. Working closely with external agencies, our wider marketing teams, and external partners, you’ll ensure our paid activity is aligned to strategic objectives and consistently delivering strong results.
Day to day, you will:
- Plan, execute, and continuously optimise paid advertising campaigns across platforms including but not limited to Google Ads, Bing, Meta, TikTok, and LinkedIn
- Manage campaigns against key performance metrics such as CPA, ROAS, and CPL, ensuring efficiency targets are met
- Allocate and monitor budgets effectively to maximise performance, visibility, and conversions
- Monitor, analyse, and evaluate campaign and website performance using GA4 and other analytics tools
- Produce weekly and monthly reports, delivering clear insights and actionable recommendations
- Use data-driven insights to inform budget allocation and support strategic decision-making
Who are we looking for?
We’re looking for a highly organised and analytical Paid Media Specialist with proven experience managing campaigns across multiple platforms. You’ll have a strong ability to interpret data and translate it into clear, actionable insights that drive performance improvements. Hands-on experience with GA4, GTM would be advantageous, and reporting tools is essential, alongside experience working with agencies and managing external partners. You thrive as part of a collaborative team, bringing excellent communication skills and a keen eye for detail. Passionate about digital marketing, you stay ahead of the curve and are always exploring new ways to drive innovation and improve campaign results.
Our employees, just like our customers come from all walks of life, and we’re fuelled in championing diversity, inspiring an inclusive culture, and enabling an environment where you can be your authentic self.
The Important Things! (FYI Benefits available from your first day!) Join a company that truly invests in you. Enjoy a structured bonus scheme, clear career and development opportunities. Recharge with 25 days’ leave, plus
Paid Media Specialist in Cardiff employer: Utilita Energy Ltd
Utilita is an exceptional employer that prioritises employee growth and well-being, offering a structured bonus scheme, 25 days of leave plus bank holidays, and access to private healthcare. With a strong commitment to diversity and inclusion, employees are encouraged to be their authentic selves in a supportive work culture that values fairness, smart technology, and sustainability. Join us in Chesterfield and be part of a team that not only drives innovation in the energy sector but also invests in your personal and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Specialist in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Utilita Energy Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Utilita Energy Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Utilita Energy Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Utilita Energy Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Specialist in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Utilita Energy Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Utilita Energy Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Utilita Energy Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Utilita Energy Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Utilita Energy Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Utilita Energy Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
