Head of Brand & Digital Marketing

McBride Sport are delighted to be supporting Hampshire Cricket & the Utilita Bowl as they look to hire a Head of Brand, Digital & Marketing.
Hampshire Cricket, founded in 1863, is one of 18 First-Class Counties, competing in elite domestic competitions such as the County Championship, Metro Bank One-Day Cup, and Vitality T20 Blast. Based at the iconic Utilita Bowl, we are also home to the Southern Brave – our team in The Hundred – and a thriving sports, leisure, and hospitality destination that includes the Hilton Southampton – Utilita Bowl hotel, Boundary Lakes golf course, and a growing portfolio of premium offerings. The Club is entering a bold new era. Following a landmark strategic investment by GMR Group, we are accelerating our growth both on and off the field — with major milestones on the horizon, including hosting a men’s Ashes Test in 2027 and a women’s Ashes Test in 2031, as well as assuming operational leadership of Southern Brave from 2026.

At the heart of this exciting phase lies a transformative opportunity for an experienced and visionary Head of Brand, Digital & Marketing. This is a pivotal role — leading our Brand, Digital, Content, and PR functions through a step change that will define the next chapter of Hampshire Cricket. The role will oversee a comprehensive digital transformation, drive fan engagement, and enhance the Club’s domestic and international profile through a bold, data-driven marketing strategy.

We are looking for an ambitious leader with a track record of delivering commercial growth through best-in-class marketing operations. You will have deep expertise in brand building, audience development, content strategy, and digital innovation — paired with the ability to lead and inspire a high-performing team across multiple disciplines. You will also play a key leadership role within our commercial structure, supporting the Commercial Director and broader executive team in driving the Club’s long-term strategy.

This role will require an individual with a proven track record of delivering commercial success with key responsibilities including:

Drive a commercially focused and best in class approach to the Marketing, Digital, Content, and PR teams, across the various brands and franchises at Hampshire Cricket.
Lead from the front, to create a data driven, modern and high performing team and department.
Oversee a full digital transformation across all verticals, embedding a “digital and audience growth” mindset and operational model throughout the team and department.
Serve as the strategic lead for Marketing, Digital, and Content—developing and executing data-driven strategies to grow fan engagement and revenue, both domestically and in key international markets.
Lead the creation of innovative and engaging content that drives audience growth and deepens connection with fans across all channels.
Develop and implement strategies to ensure consistent growth in digital audiences and engagement, underpinned by insight-led platform strategies.
This newly created position represents an ideal opportunity to put your stamp on the role and offers a competitive salary, performance-based bonus, and a vibrant and inspiring work environment