At a Glance
- Tasks: Drive event sales and coordinate unforgettable experiences for clients.
- Company: Join Arsenal FC, a leader in sports and entertainment.
- Benefits: Enjoy 25 days annual leave, health cover, and a pension contribution.
- Other info: Flexible working arrangements and a commitment to diversity and inclusion.
- Why this job: Be part of a dynamic team creating memorable events and building client relationships.
- Qualifications: Experience in sales or events with strong communication and organisational skills.
The predicted salary is between 31500 - 38500 £ per year.
The Sales & Events Coordinator is a dynamic hybrid role responsible for driving event sales while ensuring the successful planning, coordination, and delivery of events. This position acts as the key point of contact for clients throughout the entire event lifecycle, from initial enquiry and sales conversion through to operational execution and post-event follow-up. The successful candidate will be commercially driven, highly organised, client-focused, and capable of managing multiple events simultaneously while delivering exceptional guest experiences and achieving revenue targets.
The Responsibilities
- Drive event sales by responding to enquiries, conducting venue tours and client meetings, preparing tailored proposals and contracts, converting bookings, achieving sales targets, upselling services, and generating new business opportunities through networking and proactive sales activity.
- Build and maintain strong relationships with corporate clients, event organisers, agencies and local businesses, ensuring exceptional customer service and long-term business growth.
- Manage events from enquiry through to completion, coordinating all client requirements, preparing function sheets and operational briefs, liaising with internal departments, and ensuring all event details are effectively communicated.
- Act as the lead client contact during events, overseeing event setup, delivery and breakdown, conducting pre- and post-event checks, resolving issues, gathering feedback, ensuring customer satisfaction, and supporting evening and weekend events as required.
- Maintain accurate CRM, booking and event records, manage invoicing and documentation, produce sales and event reports, monitor revenue and profitability performance, support administrative requirements, and ensure compliance with company policies, health & safety standards and licensing regulations.
What We're Looking For
- Previous experience in sales, events, hospitality, conference services or venue coordination, with strong sales, negotiation and business development skills.
- Excellent customer service, relationship-building and interpersonal skills, with the ability to communicate professionally and confidently with clients, colleagues and stakeholders.
- Exceptional organisational, time management and attention-to-detail skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- A proactive, positive and solutions-focused approach, remaining calm under pressure while delivering outstanding customer experiences.
- Strong written and verbal communication skills, proficiency in Microsoft Office and CRM/event management systems, and the flexibility to work evenings and weekends when required.
What We Can Offer
- 25 Days Annual Leave – Work hard, rest well.
- Life Assurance – Peace of mind knowing your loved ones are protected.
- 5% Pension Contribution – Helping you prepare for a bright future.
- Healthshield Cover – Support with dental, physio, counselling and more for you and your children.
- Employee Assistance Programme – AXA Health support whenever you need it.
- Eye Care Support – Vouchers and contributions towards glasses.
- Cycle to Work Scheme – A greener, healthier commute.
- Employee Referral Scheme – Recommend great people and get rewarded.
Recruitment Process Outlined:
- 1st Stage - Introductory call with Talent Team
- 2nd Stage - Interview with Venue Team
Any offer of employment will be subject to satisfactory pre-employment checks. These may include verification of identity, proof of address, right to work, employment history, qualifications, and—where relevant to the role—a basic or enhanced DBS check. All checks will be carried out in line with data protection law and we will only request information that is necessary for the role.
About Legends Global
Global Legends is redefining excellence in sport, entertainment and live events. With unrivalled expertise and international reach, we provide end-to-end solutions – from venue development and event programming to revenue strategy and hospitality. We take a 360-degree, data-driven approach across Partnerships, Hospitality, Merchandise and Attractions, working with leading clients to deliver outstanding experiences that resonate worldwide. Our organisation is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration. Guided by our values of Align, Scale, Connect, Team and Win... we create a culture where everyone has the opportunity to thrive.
Inclusive Workplace
At Legends Global, we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one. We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements. If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.
Sales & Events Coordinator Sales (Corporate) · Arsenal FC employer: Utilita Arena
Utilita Arena in Manchester is an excellent employer, offering a dynamic work environment where creativity and collaboration thrive. With a focus on employee growth, the venue provides opportunities for professional development and training, ensuring that team members can enhance their skills while contributing to memorable events. The vibrant culture and commitment to exceptional customer experiences make it a rewarding place to work for those passionate about hospitality and events.
StudySmarter Expert Advice🤫
We think this is how you could land Sales & Events Coordinator Sales (Corporate) · Arsenal FC
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales & Events Coordinator Sales (Corporate) · Arsenal FC at Utilita Arena, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Utilita Arena. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales & Events Coordinator Sales (Corporate) · Arsenal FC. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales & Events Coordinator Sales (Corporate) · Arsenal FC
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Utilita Arena:When writing your cover letter, make sure to tailor your message specifically for Utilita Arena. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Utilita Arena
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Utilita Arena that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Utilita Arena that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Utilita Arena’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.