At a Glance
- Tasks: Drive marketing excellence and digital strategies for UK arena events.
- Company: Join Legends Global, a leader in sport and entertainment innovation.
- Benefits: Enjoy 25 days annual leave, health cover, and a pension contribution.
- Other info: Inclusive workplace with flexible working arrangements and excellent career growth opportunities.
- Why this job: Make a real impact in the live entertainment industry with your marketing skills.
- Qualifications: Experience in marketing for large-scale live events and strong digital expertise required.
The predicted salary is between 40500 - 49500 £ per year.
About Legends Global
Legends Global is redefining excellence in sport, entertainment and live events. With unrivalled expertise and international reach, we provide end-to-end solutions - from venue development and event programming to revenue strategy and hospitality. We take a 360-degree, data-driven approach across Partnerships, Hospitality, Merchandise and Attractions, working with leading clients to deliver outstanding experiences that resonate worldwide. Our organisation is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration. Guided by our values of Align, Scale, Connect, Team and Win, we create a culture where everyone has the opportunity to thrive.
The Role
The Arena Marketing Manager is responsible for driving marketing excellence, digital capability and commercial performance across the UK arena portfolio. Working closely with venue teams, senior operational leaders, promoters and ticketing partners, the role ensures a consistent and data-driven approach to marketing that maximises audience reach, ticket sales, on-site revenue and the successful launch of new products and investments. The role also acts as a centre of expertise for arena marketing, developing best practice, strengthening stakeholder relationships and supporting performance across the portfolio.
The Responsibilities
- Lead marketing best practice across the arena portfolio, establishing consistent standards, tools and processes, while coaching and supporting venue marketing teams to enhance capability and performance.
- Drive digital marketing excellence, strengthening the use of social media, CRM, paid media, SEO/SEM, website performance and reporting frameworks to improve audience engagement and return on investment.
- Optimise ticket sales performance, monitoring sales and campaign data, identifying underperforming events, developing targeted marketing activity and aligning closely with ticketing partners and strategy teams.
- Build and maintain strong relationships with promoters and promoter marketing teams, ensuring collaborative campaign planning and maximising the impact of joint marketing investment.
- Support revenue growth and new product launches, developing marketing strategies that increase on-site spend, promote premium hospitality offerings and successfully launch new investments and guest experiences.
- Provide strategic stakeholder management and insight, partnering with operational leadership and senior marketing colleagues to align priorities, share performance reporting and drive continuous improvement across the arena estate.
What we're looking for
Experience & Knowledge
- Significant marketing experience within large-scale live entertainment, arenas or major touring venue environments.
- Strong understanding of high-volume ticketing, on-sale campaigns and marketing strategies for major touring artists and events.
- Proven experience building and influencing relationships with promoters and promoter marketing teams.
- Experience supporting premium hospitality, VIP products and commercial revenue initiatives.
Skills & Capabilities
- Strong digital marketing expertise across paid media, CRM, audience development and data-led campaign optimisation.
- Ability to analyse ticketing, sales and marketing performance data to inform decision-making and improve commercial outcomes.
- Excellent stakeholder management skills, with the ability to influence senior leaders and work effectively across multiple venues and teams.
- Strong leadership, coaching and communication skills, with the credibility to drive best practice and capability development across a network.
Commercial Focus
- Strong commercial awareness, with a clear understanding of how marketing drives ticket sales, audience growth and on-site revenue.
- Experience working closely with ticketing partners to optimise platform performance, conversion and insight-led decision-making.
What can we offer?
- 25 Days Annual Leave - Work hard, rest well.
- Life Assurance - Peace of mind knowing your loved ones are protected.
- 5% Pension Contribution - Helping you prepare for a bright future.
- Healthshield Cover - Support with dental, physio, counselling and more for you and your children.
- Employee Assistance Programme - AXA Health support whenever you need it.
- Eye Care Support - Vouchers and contributions towards glasses.
- Cycle to Work Scheme - A greener, healthier commute.
- Employee Referral Scheme - Recommend great people and get rewarded.
Recruitment Process Outlined
- 1st Stage - Introductory Call with Talent Team
- 2nd Stage - Interview with VP of Marketing
Any offer of employment will be subject to satisfactory pre-employment checks. These may include verification of identity, proof of address, right to work, employment history, qualifications, and - where relevant to the role - a basic or enhanced DBS check. All checks will be carried out in line with data protection law and we will only request information that is necessary for the role.
Inclusive Workplace
At Legends Global, we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one. We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements. If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs. We will continue to review applications on a rolling basis and may close the advert before the closing date.
Marketing Manager Marketing · Legends Global HQ London employer: Utilita Arena
Utilita Arena in Manchester is an excellent employer, offering a dynamic work environment where creativity and collaboration thrive. With a focus on employee growth, the venue provides opportunities for professional development and training, ensuring that team members can enhance their skills while contributing to memorable events. The vibrant culture and commitment to exceptional customer experiences make it a rewarding place to work for those passionate about hospitality and events.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager Marketing · Legends Global HQ London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Utilita Arena and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Utilita Arena are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Utilita Arena on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Utilita Arena. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager Marketing · Legends Global HQ London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Utilita Arena. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Utilita Arena:Show us that you’ve done your homework! In your application, briefly mention what you admire about Utilita Arena’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Utilita Arena
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Utilita Arena will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Utilita Arena, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
