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- Tasks: Create and manage exciting F&B marketing strategies for events and venues.
- Company: Join Legends Global, a leader in sport and entertainment experiences.
- Benefits: Enjoy discounted event tickets, 25 days leave, health coverage, and more.
- Other info: Flexible working arrangements and a commitment to diversity and inclusion.
- Why this job: Make a real impact in a dynamic environment while showcasing your creativity.
- Qualifications: Senior-level marketing experience with a passion for food and drink.
The predicted salary is between 50000 - 65000 £ per year.
About Legends Global
Legends Global is redefining excellence in sport, entertainment and live events. With unrivalled expertise and international reach, we provide end‑to‑end solutions – from venue development and event programming to revenue strategy and hospitality. We take a 360‑degree, data‑driven approach across Partnerships, Hospitality, Merchandise and Attractions, working with leading clients to deliver outstanding experiences that resonate worldwide. Our organisation is committed to fostering an inclusive and forward‑thinking environment where diversity drives innovation and collaboration. Guided by our values of Align, Scale, Connect, Team and Win, we create a culture where everyone has the opportunity to thrive.
About the Role
This role will be focused on supporting the F&B services division within Legends Global. A significant business area and revenue stream requiring partnership to ensure that all venues, racecourses, C&E venues, wedding venues have the creative marketing collateral they need to support event operational delivery and sales pitches. You will also support PR/media opportunities and refresh photography collateral at key events for marketing promotion. You will report into the corporate Marketing function ensuring collaboration with the wider team in delivering the Marketing strategy.
What we can offer
Hosting events is what we do best, and we want our People to experience that too – enjoy discounted tickets to unleash your superfan for all your favourites. You will be rewarded with 25 days annual leave. We provide a Life Assurance policy, a % Pension contribution, Healthshield coverage for unexpected costs, an Employee Assistance Programme (EAP), eye care vouchers, Cycle to Work scheme, and an Employee Referral Scheme.
Key Responsibilities
- Develop, create and maintain menus for venues, racecourses and C&E events, including annual menu packs, recyclable templates, and ad‑hoc updates for special events, seasonal changes and pricing adjustments.
- Collaborate closely with venue sales teams to produce compelling F&B collateral that supports pitches for corporate events, weddings, parties, charity functions, banquets and wider C&E opportunities.
- Proactively promote the business to generate new leads, support ticketed events and drive operational sell‑through across all designated channels.
- Analyze marketing performance data to understand hit rates and engagement, optimizing materials and activity to maximize visibility, traction and commercial opportunities.
- Manage brand presence and relationships, including creating a social media calendar aligned to key dates/seasonality, producing engaging content, nurturing strong stakeholder relationships (venue, corporate and F&B leads) and effectively managing the marketing budget.
About you
- Proven senior‑level marketing experience, supported by relevant industry qualifications and a strong track record of delivering successful marketing strategies.
- Knowledge of, or experience supporting, F&B operations, with a genuine passion for food and drink and an understanding of how marketing supports commercial success.
- Strong leadership capability, with the ability to guide, develop and support junior team members to achieve their goals.
- Excellent communication and influencing skills, enabling you to build effective stakeholder relationships and drive alignment at all levels.
- Creative, innovative and digitally confident thinking, with strong IT and social media knowledge, plus the flexibility to travel and work evenings/weekends when needed.
Inclusive Workplace
Legends Global is committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. We aim to be an inclusive organisation, trusted and admired by colleagues, customers, and suppliers. Join us and make a significant impact from day one. We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements. If you need reasonable adjustments at any stage of our recruitment process, please let us know. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.
Senior F&B Marketing Manager F&B · Legends Global HQ Manchester employer: Utilita Arena
Contact Detail:
Utilita Arena Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior F&B Marketing Manager F&B · Legends Global HQ Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the F&B industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you get the chance to meet hiring managers, bring along a portfolio of your best marketing work. Highlight campaigns you've led or innovative ideas you've implemented. This will help you stand out and show that you’re the right fit for the role.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to Legends Global or similar companies through our website. Express your interest in working with them and share how your skills can contribute to their success in the F&B sector.
✨Tip Number 4
Prepare for interviews by researching the company’s recent projects and marketing strategies. Be ready to discuss how you can enhance their F&B services division. Tailor your responses to align with their values of Align, Scale, Connect, Team, and Win – it’ll show you’re a perfect match!
We think you need these skills to ace Senior F&B Marketing Manager F&B · Legends Global HQ Manchester
Some tips for your application 🫡
Show Your Passion for F&B: When you're writing your application, let your love for food and drink shine through! Share any relevant experiences or projects that highlight your enthusiasm for the F&B industry. We want to see how your passion aligns with our mission at Legends Global.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your senior-level marketing experience and how it relates to F&B operations. We appreciate when candidates take the time to connect their skills with what we’re looking for!
Be Data-Driven: Since we take a data-driven approach, mention any experience you have with analysing marketing performance data. Show us how you've used insights to optimise campaigns in the past. This will demonstrate your ability to contribute to our goals effectively.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re proactive and keen to join our team at Legends Global!
How to prepare for a job interview at Utilita Arena
✨Know Your F&B Stuff
Make sure you brush up on your food and beverage knowledge. Understand current trends, popular menu items, and how marketing can drive sales in this sector. Being able to discuss these topics confidently will show that you're genuinely passionate about the role.
✨Showcase Your Creativity
Prepare to share examples of past marketing campaigns you've led or contributed to, especially those related to F&B. Bring along any creative collateral you've developed, like menus or promotional materials, to demonstrate your ability to create engaging content.
✨Understand Their Values
Familiarise yourself with Legends Global's values: Align, Scale, Connect, Team, and Win. Think about how your experience aligns with these values and be ready to discuss specific instances where you've embodied them in your work.
✨Engage with Data
Since the role involves analysing marketing performance data, be prepared to discuss how you've used data to inform your marketing strategies in the past. Bring examples of how you've optimised campaigns based on insights and what results you achieved.