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For Companies At a Glance
- Tasks: Lead client accounts on Meta and TikTok, managing campaigns and creative strategies.
- Company: Utilise Social, a dynamic marketing agency driving results for high-growth brands.
- Benefits: Competitive salary, performance bonuses, flexible working, and a fun team culture.
- Other info: Opportunity to work with exciting brands and access direct creative direction.
- Why this job: Join a creative team and make an impact in the fast-paced world of digital advertising.
- Qualifications: 2+ years in paid social, with strong skills in campaign management and data analysis.
The predicted salary is between 30000 - 35000 £ per year.
About Utilise Social
Utilise Social is a results‑driven marketing agency specialising in paid advertising across Meta, TikTok, Google, and beyond. We’re proud to partner with high‑growth brands across industries including fashion, supplements, restaurants, events, wellness, tech and e‑commerce. We don’t just manage ad accounts; we build, test, and scale creative strategies that move the needle.
The Role
As our Paid Social Account Manager, you’ll be responsible for leading client accounts across Meta (Facebook & Instagram) and TikTok. You’ll manage everything from campaign builds and optimisations to reporting, creative strategy and client communications. Working closely with our founder and creative team, you’ll bring new ideas to life, drive performance and push boundaries in an ever‑changing digital ad landscape.
Key Responsibilities
- Ad Account Management: Build, launch and optimise campaigns across Meta and TikTok Ads Manager.
- Client Communication: Serve as the main point of contact for client accounts, delivering updates, insights and strategic recommendations with clarity and confidence.
- Creative Direction: Brief and collaborate with content creators and in‑house designers to produce thumb‑stopping ad creatives.
- Data Analysis: Track, report and act on key performance metrics (ROAS, CPA, CTR, AOV, etc.), spotting patterns and opportunities quickly.
- Strategy & Ideation: Proactively generate campaign concepts, new ad angles, hooks, offers and test plans.
- Problem Solving: Diagnose issues, troubleshoot underperforming campaigns and implement data‑backed solutions.
- Stay Ahead: Keep on top of platform changes, best practices and competitive trends, bringing fresh insights to the team.
What We’re Looking For
- Experience: 2+ years in a paid social role (agency‑side preferred), with hands‑on experience managing budgets and scaling ad accounts.
- Platform Mastery: Proficient in Meta Ads Manager and TikTok Ads Manager. Bonus if you have Google or UGC briefing experience.
- Creative Eye: Strong understanding of ad creative – what works, what doesn’t, and why.
- Analytical Thinking: Confident using data to inform decisions, with experience using tools like GA4, Looker Studio or native reporting dashboards.
- Client‑Facing Confidence: Professional, articulate and comfortable handling clients directly even under pressure.
- Organisation: Able to manage multiple accounts, deadlines and tasks without losing focus.
- Initiative: You don’t wait for direction; you bring proactive ideas and energy to every account.
Bonus Points
- Experience in fashion, wellness, food or supplements sectors.
- Understanding of Shopify, Klaviyo and influencer/UGC workflows.
- Proven success managing budgets from £5k to £500k+/month.
- Creative testing frameworks (e.g. hook testing, offer testing, etc.).
What We Offer
- £30,000‑35,000 salary based on experience with performance‑related bonuses.
- Flexible working – up to 2 days per week WFH.
- Standard UK holiday allowance + pension scheme.
- Monthly 1‑1s and performance reviews.
- Opportunity to work with exciting, growing brands.
- Direct access to creative direction, founders, and impact.
- A fun, collaborative team environment where creativity meets commercial impact.
Location: Liverpool Office / Remote (Hybrid Optional)
Salary: £30,000‑35,000, based on experience + performance related bonuses
Start Date: ASAP
Paid Media Account Manager in Liverpool employer: Utilise Social
Contact Detail:
Utilise Social Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Account Manager in Liverpool
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential employers on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. We want to see how you’ve driven performance and pushed boundaries in your previous roles. Make it easy for employers to see your impact!
✨Tip Number 3
Prepare for interviews like a pro! Research the company, understand their clients, and come up with ideas on how you can contribute. We love seeing candidates who are proactive and ready to bring fresh insights to the table.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate individuals who can help us build, test, and scale creative strategies.
We think you need these skills to ace Paid Media Account Manager in Liverpool
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your 2+ years in a paid social role. We want to see how you've managed budgets and scaled ad accounts, so don’t hold back on the details!
Be Creative!: Since we’re all about creative strategies, share examples of your best ad campaigns. Tell us what worked, what didn’t, and how you came up with those brilliant ideas.
Data is Key: We love numbers! Include your experience with data analysis and how you've used metrics like ROAS and CPA to drive decisions. Show us you can spot patterns and act on them.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to get your application and for you to show us you’re serious about joining our team.
How to prepare for a job interview at Utilise Social
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Meta and TikTok Ads Manager. Familiarise yourself with the latest features, best practices, and any recent changes. Being able to discuss specific campaigns you've managed or optimised will show your expertise and confidence.
✨Show Off Your Creative Side
Prepare examples of ad creatives that you’ve worked on. Be ready to discuss what made them successful or how you would improve them. This role is all about creativity, so demonstrating your understanding of what works in ads will set you apart.
✨Data is Your Best Friend
Brush up on key performance metrics like ROAS, CPA, and CTR. Be prepared to talk about how you’ve used data to inform your decisions in past roles. Showing that you can analyse and act on data will highlight your analytical thinking skills.
✨Communicate with Confidence
Since client communication is a big part of this role, practice articulating your thoughts clearly and confidently. Think of scenarios where you’ve had to handle client feedback or present campaign results, and be ready to share those experiences.