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- Tasks: Lead retail activations and campaigns to boost Hasbro brand visibility and sales.
- Company: Join Hasbro, a global leader in toys and entertainment, based in vibrant London.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Why this job: Be part of a passionate team driving iconic brands and making a real impact.
- Qualifications: Degree-level education and significant experience in sales or marketing required.
- Other info: Work in-office Tuesday to Thursday, fostering strong relationships with partners.
The predicted salary is between 43200 - 72000 £ per year.
The Consumer Products division of this local Hasbro entity provides services for the licensing business of Hasbro International Inc. (HII).
Working within the UK Licensing team and supporting the Retail Development Director, as well as the Retail Account and Category Teams, this central London-based role is primarily responsible for supporting the development and visibility of Hasbro franchise brands across multiple retailers and consumer categories, thereby increasing brand presence and retail sales.
Based in our Capper Street, London, UK Office. Requirement – in Office Tue/Wed/Thurs.
You will be a strong role model that supports the development of others and an ambassador for driving a consistent ‘Hasbro voice’ approach both internally and externally.
To be successful in this role as our Retail Development Manager, you will support all licensed categories (inc. toys, apparel, publishing & live events) at retail, across Hasbro’s portfolio, focusing on the delivery of:
- 360 Retail Activations: Implement and lead all aspects of comprehensive retail activations to improve brand presence.
- Coordinated Campaigns: Develop and implement coordinated retail, social, and digital campaigns aimed at driving conversion and incremental product placement.
- Trade Marketing: Manage all Trade and PR marketing within the UK trade press.
- Cross-Promotional Support: Provide cross-promotional and advertising support to improve sell-through at retail.
- Strategic Direction: Lead and complete central initiatives within major retail partners to ensure the successful implementation of brand strategies.
- Relationship Building: Cultivate world-class relationships with retail, licensee, and charity partners, crafting compelling customer brand plans that deliver partner objectives and support profitable franchise growth.
- Campaign Evaluation: Apply your analytical approach to evaluate and plan (pre- and post) campaigns, ensuring the continued expansion of brand licensing programs.
- Retail Account Management: Work with Halo retail accounts to ensure suitably kept informed on Franchise brand plans and supported across all marketing and PR. To oversee and monitor sales regularly, ensuring on track to deliver annual growth objectives.
- Budget Management: Determine and monitor with the Retail Development and Senior Licensing Director (UK & Ireland) all retail spending budgets for marketing and trade planning purposes.
Experience: Significant sales experience in a relevant entertainment company or consumer products/licensing environment. Strong experience in a consumer products, marketing, or commercial role.
Education: Degree-level education (or equivalent).
Skills: Strong analytical, financial, and communication skills, with the ability to present and persuade effectively.
Leadership: Demonstrable experience in managing multiple collaborators and leading teams, with the capacity to encourage and develop others. Ability to navigate complex matrices and find solutions.
Creativity: A passion for brand activation and retail, with the ability to bring new ideas and thinking to the business.
Organisation: Outstanding planning and organisational skills, along with the ability to prioritise effectively in a fast-paced environment.
Integrity: Strong business ethics and integrity, with a dedication to maintaining high standards.
Attitude: A positive thinker, high energy, and excellent relationship-building team player.Foster strong, long-term working relationships: Ideally with relevant and well-established networks.
Languages : Fluent English (verbal and in writing).
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Retail Development Manager (Trade Marketing) employer: Utah State Extension
Contact Detail:
Utah State Extension Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Development Manager (Trade Marketing)
✨Tip Number 1
Network with professionals in the consumer products and licensing sectors. Attend industry events or webinars where you can meet people who work at Hasbro or similar companies. Building these connections can give you insights into the company culture and potentially lead to referrals.
✨Tip Number 2
Familiarise yourself with Hasbro's brand portfolio and recent marketing campaigns. Understanding their current strategies will allow you to speak knowledgeably about how you can contribute to their goals during interviews or networking conversations.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past campaigns you've evaluated. Be ready to discuss how you measured success and what adjustments you made based on your findings, as this aligns with the role's focus on campaign evaluation.
✨Tip Number 4
Demonstrate your leadership abilities by sharing experiences where you've successfully managed teams or projects. Highlight how you motivated others and navigated challenges, as this will resonate well with the expectations for a Retail Development Manager.
We think you need these skills to ace Retail Development Manager (Trade Marketing)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales, marketing, and consumer products. Emphasise any roles where you've managed campaigns or developed retail strategies, as these are key for the Retail Development Manager position.
Craft a Compelling Cover Letter: In your cover letter, express your passion for brand activation and retail. Mention specific examples of how you've successfully implemented retail activations or campaigns in previous roles, showcasing your creativity and analytical skills.
Highlight Leadership Experience: Since this role requires strong leadership skills, be sure to include examples of how you've led teams or collaborated with multiple stakeholders. Discuss how you’ve encouraged and developed others in your previous positions.
Showcase Analytical Skills: Given the importance of evaluating campaigns, include any experience you have with data analysis or financial management. Highlight how you've used analytics to drive decisions and improve brand presence in past roles.
How to prepare for a job interview at Utah State Extension
✨Showcase Your Analytical Skills
As a Retail Development Manager, you'll need strong analytical abilities. Be prepared to discuss how you've used data to evaluate campaigns and drive decisions in previous roles. Bring examples of how your analytical approach has led to successful outcomes.
✨Demonstrate Leadership Experience
This role requires managing multiple collaborators and leading teams. Share specific instances where you've successfully led a team or project, highlighting your ability to motivate and develop others. This will show that you can be a strong role model within the company.
✨Prepare for Relationship Building Questions
Cultivating relationships is key in this position. Think of examples where you've built strong partnerships with retailers or other stakeholders. Be ready to discuss your approach to relationship management and how it has benefited your previous employers.
✨Bring Creative Ideas to the Table
The role demands creativity in brand activation and retail strategies. Prepare to share innovative ideas you've implemented in past roles, especially those that improved brand presence or sales. This will demonstrate your passion for the industry and your ability to think outside the box.
