At a Glance
- Tasks: Create engaging marketing content across various formats, from social media to thought leadership.
- Company: Join a dynamic team at ustwo, known for its innovative approach and collaborative culture.
- Benefits: Enjoy a competitive salary, inclusive benefits, and opportunities for professional growth.
- Other info: We're committed to inclusivity and welcome diverse applicants to apply.
- Why this job: Shape the voice of a leading brand and make an impact in the B2B space.
- Qualifications: Experience in copywriting, especially for B2B audiences, with a knack for clear storytelling.
The predicted salary is between 40000 - 50000 £ per year.
We are looking for a strategic and creative Marketing Copywriter to help us shape how ustwo shows up in the market. This is a hands‑on role for someone who can move comfortably between formats, from sharp social copy and campaign headlines to long‑form thought leadership and complex B2B case studies. You will work closely with our Marketing Designer and Marketing Principal to ensure that words and visuals operate as a cohesive system. Your goal is to bring consistency, personality, and a clear point of view to everything we publish, ensuring our voice resonates with ambitious partners across our target verticals.
Key Responsibilities
- Strategy & Planning: In partnership with Marketing leadership, conceive and implement a LinkedIn content strategy aligned with ustwo’s brand, marketing goals, narrative priorities, and commercial growth needs. Collaborate with domain experts within the studio and marketing team to create engaging, value‑driven content for a B2B audience. Support tests on LinkedIn and Instagram, taking advantage of new ad products and strategies.
- Content Development: Writing and editing 10+ monthly pieces of content across campaigns, and ongoing marketing activity. Creating copy for social (LinkedIn, Instagram), blog content, and thought leadership. Developing both short‑form and long‑form content across owned, paid, and earned channels. Supporting the creation of compelling case studies that clearly articulate the value and impact of our work. Writing for ustwo.com, including high‑visibility environments such as the homepage and services pages. Contributing to press, op‑eds, and external‑facing narratives. Supporting new business efforts through pitch decks and supporting materials. Ghostwriting for senior leaders where needed, translating their perspectives into clear, engaging content. Collaborating closely with designers to bring ideas to life across formats. Iterating quickly based on feedback and performance insights. Ensuring consistency, quality, and strong editorial judgement across all outputs.
- Cross‑team Collaboration: Work closely with the Marketing team to support delivery of content aligned to our business needs and marketing strategy, and the subsequent content calendar. May include interfacing with broader studio staff including client services and leadership. Support campaign integration across broader channels and owned media including our website in partnership with Marketing Developer.
About You
- A strategic, ideas‑led copywriter with experience across both brand and marketing – B2B SaaS experience a plus.
- Able to translate complex ideas into clear, accessible narratives for a B2B audience and understand the unique challenges of writing to persuade a very senior B2B audience, especially FTSE 500 budget owners.
- Comfortable writing across formats, from sharp social copy to in‑depth thought leadership.
- A strong editorial instinct: you know what to say, how to say it, and when to say less.
- A collaborative thinker who enjoys shaping ideas with designers, marketers, and subject matter experts.
- Confident leveraging multiple voices across different contexts while maintaining consistency.
- Able to justify writing decisions in terms of audience, message, and impact.
- Comfortable working at pace and iterating based on feedback and performance.
- Able to leverage technology and tools to create creative systems that scale.
- Confident in using AI for research, ideation, and adapting for multiple environments.
Job Benefits
Our full benefits package is available to all permanent and fixed term contract employment. We will also be able to share a benefits deck to showcase local benefits. Interested but think your experience doesn’t perfectly align with this job description? That’s ok. Research shows underrepresented groups in particular are less inclined to apply for jobs where they don’t meet 100% of the requirements listed. We’d still love to hear from you if you feel passionate about this role! We are committed to creating an inclusive environment for our colleagues, clients, community, and the users of our products. We don’t have all the answers but we’re on a journey, and we are learning together.
Salary: 40,000 - 50,000 GBP (yearly)
Marketing Copywriter employer: ustwo
ustwo is an exceptional employer located in the vibrant city of London, offering a dynamic work culture that fosters creativity and collaboration. As a Marketing Designer, you will have access to a comprehensive benefits package and ample opportunities for professional growth, all while working in a supportive environment that values innovative storytelling and impactful design.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Copywriter
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ustwo and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ustwo are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ustwo on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ustwo. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Copywriter
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ustwo. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ustwo:Show us that you’ve done your homework! In your application, briefly mention what you admire about ustwo’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ustwo
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ustwo will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ustwo, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
