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For Companies At a Glance
- Tasks: Drive digital roadmaps and manage tagging requirements for marketing success.
- Company: Join a dynamic team focused on digital marketing growth and innovation.
- Benefits: Enjoy flexible working options and opportunities for professional development.
- Why this job: Be at the forefront of digital strategy, making a real impact on business goals.
- Qualifications: Experience with GTM, Google Analytics, and agile project management is essential.
- Other info: This role offers a chance to collaborate across teams and enhance your technical skills.
The predicted salary is between 36000 - 60000 £ per year.
Product Owner
We are seeking an experienced and hands-on Product Owner combines strategic oversight with technical understanding to ensure that digital tracking and analytics implementations align with business goals.
About the role
Working within the online team, as a Product Owner, you will be responsible for driving digital roadmaps to support our Digital Marketing team and their future growth. From defining MVPs and user stories, to commercially detailing project success metrics and KPIs before go live.
A critical role within the business supporting the capturing and defining of technical requirements, working with both marketing and technology teams translating requirements into Systems deliverables for tagging, performance and Martech initiatives for the UK, International and the Total Platform
Key responsibilities
- Define Tracking Strategy Align GTM implementation with business KPIs and digital marketing goals.
- Ensure tracking supports analytics, conversion optimization, and user behavior insights. Manage Tagging Requirements Gather and prioritize tagging needs from stakeholders (marketing, analytics, compliance).
- Translate business requirements into clear tagging specifications. Oversee Tag Governance Maintain a clean and organized GTM container.
- Ensure tags are properly documented, versioned, and compliant with privacy regulations. Coordinate with Developers & Analysts Work closely with technical teams to implement and test tags, triggers, and variables.
- Validate data accuracy and troubleshoot issues using GTM’s Preview mode. Ensure Privacy Compliance Integrate consent management tools and ensure tags respect user privacy preferences (e.g., GDPR, CCPA).
- Monitor & Optimize Continuously review tag performance and data quality. Recommend improvements to enhance tracking efficiency and business insights.
Technical Skills
- Understanding of GTM Tags, triggers, variables, data layer, and debugging tools.
- Analytics Knowledge Familiarity with Google Analytics (GA4), conversion tracking, and event-based data collection.
- Experience working with Facebook CAPI
- Project Management Agile methodologies, backlog prioritization, stakeholder communication.
- Privacy & Compliance Awareness Understanding of data protection laws and consent frameworks.
- Communication & Collaboration Ability to bridge gaps between marketing, development, and analytics teams.
Product Owner employer: UST
Contact Detail:
UST Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Owner
✨Tip Number 1
Familiarise yourself with Google Tag Manager (GTM) and its functionalities. Understanding how to manage tags, triggers, and variables will give you a significant edge in discussions with technical teams during the interview.
✨Tip Number 2
Brush up on your knowledge of analytics tools, especially Google Analytics 4. Being able to discuss how you’ve used data to drive decisions in previous roles will demonstrate your analytical mindset and alignment with the role's requirements.
✨Tip Number 3
Prepare examples of how you've successfully collaborated with cross-functional teams, particularly between marketing and technology. Highlighting your communication skills and ability to bridge gaps will resonate well with our team.
✨Tip Number 4
Stay updated on privacy regulations like GDPR and CCPA. Showing that you understand the importance of compliance in digital marketing will set you apart as a candidate who is not only technically savvy but also responsible.
We think you need these skills to ace Product Owner
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Product Owner. Familiarise yourself with key terms like MVPs, KPIs, and GTM to demonstrate your knowledge in your application.
Tailor Your CV: Highlight relevant experience that aligns with the job description. Focus on your skills in digital marketing, analytics, and project management. Use specific examples to showcase your achievements in these areas.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about the role and how your background makes you a perfect fit. Mention your understanding of privacy compliance and your ability to collaborate across teams.
Showcase Technical Skills: Make sure to include any technical skills related to GTM, Google Analytics, and data protection laws. Providing examples of how you've used these tools in past roles can strengthen your application.
How to prepare for a job interview at UST
✨Showcase Your Technical Knowledge
As a Product Owner, it's crucial to demonstrate your understanding of GTM tags, triggers, and variables. Be prepared to discuss how you've used these tools in past projects and how they align with business goals.
✨Align with Business Objectives
Make sure you can articulate how your strategies have supported digital marketing goals in previous roles. Highlight specific examples where your tracking strategies led to measurable improvements in analytics or conversion rates.
✨Emphasise Collaboration Skills
This role requires working closely with various teams. Be ready to share experiences where you successfully bridged gaps between marketing, development, and analytics teams, showcasing your communication and collaboration skills.
✨Prepare for Privacy Compliance Questions
Given the importance of privacy regulations like GDPR and CCPA, be prepared to discuss how you've ensured compliance in your previous work. This could include integrating consent management tools or maintaining data protection standards.
