Sales Director - Digital Transformation - Banking & Financial Services in England

Born digital, UST transforms lives through the power of technology. We walk alongside our clients and partners, embedding innovation and agility into everything they do. We help them create transformative experiences and human-centered solutions for a better world. UST is a mission-driven group of over 30,000+ practical problem solvers and creative thinkers in over 30+ countries. Our entrepreneurial teams are empowered to innovate, act nimbly, and create a lasting and sustainable impact for our clients, their customers, and the communities in which we live. With us, you’ll create a boundless impact that transforms your career—and the lives of people across the world.

Role Overview

UST is seeking an exceptional Sales Director to drive net-new growth and market expansion within our Banking & Financial Services Practice. This is a senior, high-impact role for a proven hunter who thrives in complex enterprise sales environments and consistently converts strategy into revenue. The role combines senior individual contribution with leadership influence owning new logo acquisition, shaping large transformation deals, and building enduring C-suite relationships across enterprise customers. The successful candidate will play a pivotal role in positioning UST as a trusted digital transformation partner.

Key Responsibilities

• Revenue & Growth Leadership: Drive new logo acquisition and net-new revenue growth within the Banking & Financial Services vertical selling all UST offerings. Own and deliver annual and quarterly revenue targets, with strong forecast accuracy and pipeline discipline. Build, manage, and convert a robust, high-quality sales pipeline aligned to UST’s growth priorities.
• Deal Shaping & Closure: Identify, qualify, and shape complex transformation opportunities. Lead end-to-end RFP/RFI pursuits, from opportunity qualification and solution strategy through pricing, negotiation, and deal closure. Orchestrate internal stakeholders to deliver compelling, differentiated, and winning proposals.
• Client & Market Engagement: Build trusted relationships with CIOs, CTOs, CISOs. Act as a senior advisor to customers, aligning UST's capabilities to their business and technology agendas. Represent UST with exceptional professionalism at customer forums, industry events, and executive meetings.
• Market Intelligence & Strategy: Bring strong market intelligence, including competitive insights, customer trends, and emerging opportunities. Provide feedback to leadership on portfolio evolution, pricing strategy, and go-to-market effectiveness.
• Cross-Functional Collaboration: Work closely with solution architects, pre-sales, delivery, marketing, and partner teams to ensure alignment from pursuit to execution. Influence internal teams without direct authority, driving a one-UST approach to winning and delivering business.

Required Experience & Skills

• 12-18+ years of experience in IT services/consulting sales within the Banking & Financial Services space (ideally with experience of selling into asset/wealth management and investment management).
• Proven success selling complex multi-layered transformations with a focus on large, multi-year details including managed services.
• Demonstrated track record of closing complex, high-value enterprise deals.
• Strong understanding of digital transformation and technology trends.
• Established credibility and relationship-building capability at C-suite and senior executive levels.
• Excellent communication, negotiation, and executive storytelling skills.
• Strong commercial acumen, pipeline governance, and forecasting discipline.

Leadership & Behavioural Traits

• Strong hunter mindset with high ownership and accountability.
• Strategic thinker with hands-on execution capability.
• Self-driven, outcome-oriented, and resilient in complex sales cycles.
• Collaborative leader who thrives in global, matrixed organizations.
• High integrity, customer-first mindset, and passion for creating business value through technology.

Why Join UST

• Opportunity to shape and scale a BFSI growth engine within a global IT services leader.
• High-visibility role with direct impact on revenue, market positioning, and customer outcomes.
• Work with global enterprises on mission-critical cloud and infrastructure transformations.
• Collaborative, purpose-driven culture with access to global leadership and career growth opportunities.