Communications & Marketing Manager in London

Salary: £35,665 - £42,798

Location: Hybrid between home and our exhibition locations in London (Your attendance in the office will vary flexibly between 1-2 days per month, depending on business need. We cannot offer fixed days at home. You are responsible for your own commuting costs.)

Contract: 2 year fixed term

Hours: 35 hours per week

Reporting to: Deputy CEO

Direct Reports: Communications Officer

Role summary

The Communications & Marketing Manager will manage the Ben Kinsella Trust's day-to-day communications, marketing and campaigning activity, helping to raise awareness of our work, engage key audiences and support the charity's objectives. This is a hands‑on role that combines communications, digital marketing, CRM management, data insight and project management. The postholder will plan, create and deliver content across the charity's channels, including email marketing, websites, social media and paid advertising, using data, testing and performance insight to continually improve engagement and impact.

A key part of the role is the effective use of the charity's CRM and digital systems to manage audience data, support segmentation, and strengthen the effectiveness of communications and campaigns. The postholder will be confident using digital tools and will actively identify opportunities to improve performance through SEO, automation, testing, analytics and other digital marketing techniques.

The Communications & Marketing Manager will also manage the delivery of public awareness campaigns, including Knife Crime Awareness Week, overseeing projects from planning through to evaluation and ensuring measurable outcomes. They will act as a gatekeeper for the Ben Kinsella Trust brand, ensuring consistent and high‑quality communications. Through recruitment and line management of a Communications Officer, they will ensure our communications and marketing activity is consistently professional and on brand, increasing reach, engagement and impact.

Key Responsibilities

• Communications
• Manage the charity’s external communications across email, web, social media, paid and other digital channels.
• Plan, create and publish high-quality content, including news stories, case studies, campaign materials, blogs, videos and stakeholder communications, supported by a clear content calendar.
• Monitor performance across channels and use analytics to improve engagement, reach and effectiveness.
• Act as a gatekeeper for the Ben Kinsella Trust brand, ensuring all communications are consistent and aligned with brand guidelines, and challenging incorrect usage where necessary.
• Support the development and delivery of the charity’s public awareness campaigns, increasing reach, engagement and impact.
• Marketing
• Manage marketing activity that supports programme delivery, stakeholder engagement, partnerships, fundraising, advocacy and awareness‑raising objectives.
• Manage audience data within the charity’s CRM, ensuring it is accurate, segmented and effectively used to improve targeting and campaign performance.
• Plan and deliver integrated marketing campaigns across email, social media, web, search and paid channels.
• Identify and implement opportunities to improve digital performance through SEO, segmentation, testing, automation and other optimisation techniques.
• Create and coordinate marketing and visual content using appropriate design tools, ensuring materials are professional and brand compliant.
• Work with external suppliers, designers and contractors where required.
• Monitor and report on marketing performance, using insight to inform ongoing improvements.
• Project & Campaign Management
• Manage the delivery of Knife Crime Awareness Week and other public awareness campaigns from planning through to evaluation.
• Manage communications and marketing projects, ensuring delivery on time, within scope and with clear measurable outcomes.
• Develop project plans, timelines and evaluation frameworks.
• Coordinate internal colleagues, partners and suppliers to deliver activity effectively.
• Monitor progress and identify opportunities for continuous improvement.
• Team Management
• Recruit, line manage and support a Communications Officer.
• Establish systems, processes and ways of working that enable the communications team to operate efficiently and effectively.

Person Specification

• Experience
• Experience in a communications, marketing or digital engagement role.
• Experience managing multi‑channel communications, including email, social media, websites and paid channels.
• Experience using CRM systems and managing audience data for segmentation and targeting.
• Experience using data, analytics and testing to improve communications or marketing performance.
• Experience planning and delivering campaigns across communications or marketing channels.
• Experience managing projects with multiple stakeholders.
• Experience creating written, visual and digital content for a range of audiences.
• Experience line managing staff, volunteers or contractors.
• Skills and Knowledge
• Excellent written and verbal communication with the ability to tailor content for different audiences.
• Digital and technical marketing skills, with understanding of how CRM, data and digital tools improve engagement, reach, conversion and campaign performance.
• Knowledge of digital marketing principles including SEO, email marketing, segmentation, A/B testing, analytics and conversion optimisation.
• Ability to identify, implement and evaluate improvements to communications and marketing activity.
• Ability to measure, evaluate and report on performance using data and insight.
• Confident using cloud‑based systems and able to quickly learn new digital tools and platforms.
• Curious and proactive in keeping up to date with digital trends, tools and best practice.
• Analytical, with the ability to interpret data and make evidence‑based recommendations.
• Content creation skills, including copywriting for digital channels.
• Ability to create professional marketing materials using tools such as Canva or similar design platforms.
• Project management skills with a structured and organised approach.
• High attention to detail and commitment to quality.
• Values
• Passionate about making a difference – committed to preventing knife crime and improving outcomes for young people.
• Committed to equity and inclusion – values and actively promotes diversity, inclusion, and fairness in all aspects of work.
• Reflective and open to learning – committed to personal growth, welcomes feedback, and continuously seeks to improve practice.
• Collaborative and influential – builds effective working relationships internally and externally, fostering teamwork and partnerships.

Benefits

Flexible working opportunities where possible. 27 days annual leave plus 8.