Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing strategy and execution to drive measurable results and build a strong pipeline.
- Company: Userlane, a tech company revolutionising software training with AI assistance.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Why this job: Shape the future of marketing in a dynamic tech landscape and see your impact on revenue.
- Qualifications: 7 years in B2B software marketing with proven campaign success and team management experience.
- Other info: Join a passionate team focused on outcomes and innovation.
The predicted salary is between 43200 - 72000 £ per year.
About Userlane
Userlane helps organizations stop wasting money on software training that doesn't work. Our technology shows large enterprises where applications drain training and support resources then delivers AI assistance that reduces costs and helps people get work done.
The role
- Own marketing strategy and execution for the company.
- Build pipeline through field events, partners, and campaigns that drive measurable results.
- Shape how we position ourselves in the market and work directly with the leadership team to scale what works.
- Lead a small team plus freelancers, agencies, and AI agents to deliver outcomes that matter.
Your mission
- Build the annual marketing plan and quarterly execution roadmap.
- Run field events that generate qualified pipeline.
- Write positioning that makes our value clear to buyers.
- Own the metrics: pipeline conversion, revenue impact.
- Partner with Sales to understand what closes deals and what doesn't.
- Work with Product to launch features that customers actually want.
- Build customer stories and case studies that help prospects make decisions.
- Manage a team of 2-3 people plus external resources and AI tools.
- Test campaigns and scale what works.
What we're looking for
- 7 years in B2B software marketing with proven results.
- Built campaigns that generated measurable pipeline.
- Ran field events that drove revenue.
- Write clear simple copy that buyers understand.
- Know how to work with and enable Sales.
- Use AI tools to work faster and smarter.
- Managed small teams and external resources.
- Built programs yourself, not just managed them.
This role is for you if
- Ship work that moves the business.
- Care about outcomes, not process.
- Figure out what works and do more of it.
- Work fast and iterate based on results.
- Own marketing for the company.
- Shape go-to-market strategy with the CRO then execute it.
- Build from the ground up with proven patterns to guide you.
- Want to see direct impact on pipeline and revenue.
What's in for you
Team
Head of Marketing employer: Userlane
Contact Detail:
Userlane Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and campaigns. This is your chance to showcase what you can do beyond just a CV. Make it easy for potential employers to see your value!
✨Tip Number 3
Prepare for interviews by knowing the company inside out. Research Userlane’s products, values, and recent news. Tailor your answers to show how your experience aligns with their mission. This will help you stand out as a candidate who truly gets them.
✨Tip Number 4
Don’t forget to follow up! After an interview, send a thank-you email expressing your appreciation for the opportunity. It’s a simple gesture that keeps you top of mind and shows your enthusiasm for the role. Plus, it’s a great way to reiterate your fit for the position!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Show Us Your Strategy Skills: When you’re writing your application, make sure to highlight your experience in building marketing strategies. We want to see how you've shaped campaigns that drove measurable results, so don’t hold back on the details!
Keep It Clear and Simple: We love clear communication! Use straightforward language in your application to demonstrate your ability to write copy that buyers understand. This is your chance to show us how you can make complex ideas simple.
Highlight Team Leadership: Since you'll be managing a small team, share your experiences leading others. Tell us about how you've collaborated with teams and external resources to achieve marketing goals. We want to know how you inspire and drive results!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we love seeing candidates who follow instructions!
How to prepare for a job interview at Userlane
✨Know Your Stuff
Before the interview, dive deep into Userlane's mission and how their technology works. Understand their market position and be ready to discuss how your past experiences in B2B software marketing can directly contribute to their goals.
✨Showcase Your Campaign Success
Prepare specific examples of campaigns you've run that generated measurable pipeline. Be ready to discuss the strategies you used, the metrics you tracked, and how you iterated based on results. This will demonstrate your ability to drive outcomes.
✨Collaborate Like a Pro
Since this role involves working closely with Sales and Product teams, think of examples where you've successfully partnered with other departments. Highlight how you’ve enabled sales teams and launched features that customers wanted, showcasing your collaborative spirit.
✨Be Ready to Discuss AI Tools
Userlane values the use of AI tools to work smarter. Come prepared to talk about the AI tools you've used in your marketing efforts, how they improved efficiency, and any innovative ways you've integrated them into your campaigns.
