At a Glance
- Tasks: Lead marketing strategy for the UK, Benelux & Nordics, driving engagement and generating leads.
- Company: Join Insider One, a leading B2B SaaS unicorn with a diverse global team.
- Benefits: Enjoy competitive perks, including training, community impact projects, and share ownership.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
- Why this job: Be part of a mission-driven team making waves in the tech industry.
- Qualifications: 4+ years in B2B SaaS marketing with strong leadership and event management skills.
The predicted salary is between 56700 - 69300 £ per year.
London, United Kingdom
Marketing and Communications / Full-Time / Hybrid
About us
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. Our story began with six desks and a vision to create a single platform to make industry-first technologies and emerging channels accessible to marketers worldwide. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search.
What this role is about
We are expanding our marketing presence across 25 countries and are now looking for our Field Marketing Manager, Northern Europe. If you’re a self-starter with a passion for B2B marketing and are interested in building the market presence of a unicorn SaaS company in one of the largest and most dynamic regions in the world, this could be the role for you. Join our dynamic marketing team, create your own playground and take our Northern Europe (UK, Benelux, Nordics) marketing strategy to the next level.
What You Will Do
- Build and own the marketing strategy and execution for the UK, Benelux & Nordics, working closely with the global marketing team, your local team of marketing specialists, and the local sales team, to increase awareness, drive engagement, generate leads, and support conversion rates.
- Manage all local marketing activities: demand generation, ABM, events, customer marketing, web, content, and PR.
- Own the event marketing programme calendars, organising both Insider One-led events and external industry events; manage all aspects of the projects, from speaker recruitment to logistics.
- Create locally relevant assets to support sales and campaigns — for example, case studies, whitepapers, and guides.
- Work closely with sales to measure programme performance and lead quality.
- Act as the go-to for your market, providing insight on trends, unmet needs, and opportunities to deliver greater value to clients by extending company offerings.
- Identify emerging markets and market shifts whilst staying fully aware of new products and competitive status.
- Develop and implement fresh sales/marketing initiatives, strategies, and programmes to capture key demographics.
- Present marketing, revenue, and realistic forecasts to the management team.
- Collaborate with Marketing, Sales Operations, Sales Engineering, and Sales Enablement functions to ensure alignment and success.
- Maintain a clean, up-to-date pipeline and forecast accurately.
What You Will Need
- Minimum 4+ years in B2B SaaS marketing, with a proven track record in demand generation, field marketing, and event management.
- Strong leadership skills with experience in building and managing teams.
- Good knowledge of the digital space.
- Experience with marketing automation and CRM tools (for example, HubSpot, Marketo, Eloqua, Pardot, Salesforce).
- Excellent oral and written communication skills, with the ability to create and pitch compelling marketing materials; strong creative problem-solving skills.
- Extraordinary attention to detail.
- Excellent event planning and execution skills.
- The ability to maintain a positive attitude and thrive in a fast-moving environment.
What We Offer
- Be part of a diverse team that’s as global as it gets — where every voice is heard and 50+ nationalities build together.
- Level up with internal trainings covering AI fundamentals, coding, foreign languages, and a wide range of personal development skills.
- Feed your curiosity with access to Spotify, LinkedIn Learning, Blinkist, MasterClass, and CloudGuru.
- Become a Shareowner through our eligibility-based “ESOP” and own a piece of what you build.
- Help build the team you want to work with and enjoy rewarding referral bonuses.
- Opportunities to give back to your community through volunteering and purpose-driven social impact projects.
- From global retreats to team-building activities, expect year-round events that turn into lifelong memories.
We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.
Senior Marketing Specialist, UK & Nordics in London employer: Useinsider
At Insider One, we pride ourselves on being an exceptional employer that champions diversity and innovation in the heart of London. Our hybrid work culture fosters collaboration and creativity, while our commitment to employee growth is evident through extensive training opportunities and a supportive environment. Join us to be part of a mission-driven team that not only values your contributions but also empowers you to make a meaningful impact in the marketing technology landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Specialist, UK & Nordics in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Useinsider and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Useinsider are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Useinsider on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Useinsider. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Specialist, UK & Nordics in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Useinsider. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Useinsider:Show us that you’ve done your homework! In your application, briefly mention what you admire about Useinsider’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Useinsider
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Useinsider will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Useinsider, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
