At a Glance
- Tasks: Lead brand growth and product marketing for Used Cars NI, driving measurable commercial impact.
- Company: Join a dynamic team at Used Cars NI, the top automotive marketplace in Northern Ireland.
- Benefits: Enjoy hybrid working, generous holiday, private healthcare, and a £250 annual development allowance.
- Other info: Be part of an equal opportunities employer that values diverse talent.
- Why this job: Make a real impact with your creativity and strategic thinking in a high-energy environment.
- Qualifications: 5+ years in product marketing or similar role, with exceptional communication skills.
The predicted salary is between 50000 - 60000 € per year.
Mission: Own brand growth, product marketing, and the clarity and quality of all communication for Used Cars NI, with a clear focus on driving measurable commercial impact. Ensure Used Cars NI is the top-of-mind automotive marketplace for buyers and sellers in Northern Ireland through sharp, distinctive copywriting, a consistent brand voice, and high-impact marketing.
Role Overview: This is a high-impact, hands-on role responsible for how Used Cars NI shows up in the market and how its products are understood, adopted and valued by dealers and consumers. You will operate across brand, product marketing, dealer communications and campaign execution combining strategic thinking with strong delivery. You will take ownership of growth initiatives, identify opportunities, and drive measurable results, often working with a limited budget and prioritising the highest-impact activity.
Key Responsibilities
- Content, Messaging & Brand Voice: Own the clarity, consistency and effectiveness of all Used Cars NI communication, setting the standard for how the brand speaks across every touchpoint. Lead content and messaging across all channels, ensuring it is clear, distinctive and commercially effective. Translate product features into compelling value propositions for both consumers and dealers, and embed consistent messaging across marketing, product, sales and support. Act as the guardian of Used Cars NI's brand voice, raising the overall quality of communication across the organisation.
- Brand Growth & Campaigns: Drive brand growth and market leadership across both consumer and dealer audiences. Define and execute marketing activity that strengthens awareness, improves consideration and drives engagement, product adoption and retention. Deliver campaigns with a strong focus on performance, continuously testing and refining approaches, and prioritising low-cost, high-impact opportunities. Partner closely with Sales to support lead generation, conversion and commercial outcomes.
- Product Marketing & Commercial Impact: Ensure Used Cars NI's products are clearly understood and valued in the market. Own product messaging and positioning, supporting successful launches and ongoing adoption. Work closely with Product and Sales to align messaging with commercial priorities and improve how Used Cars NI communicates its value to dealers.
- Leadership, Insight & Capability: Provide clear leadership across marketing, setting high standards for quality, performance and ways of working. Bring a proactive and commercially focused mindset - identifying opportunities, challenging thinking and driving initiatives forward. Use data and insight to inform decisions, prioritise effectively and continuously improve marketing performance.
What Success Looks Like: Used Cars NI is the clear, top-of-mind automotive marketplace in Northern Ireland. Marketing is driving measurable growth in engagement, adoption and revenue. Communication across the business is sharper, clearer and more effective.
5+ years proven experience in product marketing, marketing leadership, or a similar commercially focused role. Experience working cross-functionally with Product, Sales, and leadership teams to drive commercial outcomes. Demonstrated experience owning messaging, positioning, and go-to-market strategy. Proven track record of delivering measurable growth (e.g. acquisition, engagement, retention, or revenue impact). Exceptional communication and copywriting skills, with experience developing clear, compelling messaging and consistent brand voice across multiple channels.
Benefits and Perks: We offer a range of benefits to support you both in and outside of work, including: Hybrid and remote working, 25 days holiday plus 11 statutory days, Up to 4 additional days holiday through our loyalty bonus, Private healthcare for you and your immediate family, £250 annual development allowance for wellbeing, learning or equipment, Company pension scheme with contributions, Life insurance, Free on-site parking.
We are an equal opportunities employer and we welcome applications from all suitably qualified persons.
Communications & Product Marketing Lead Used Cars NI in Belfast employer: Used Cars NI
At Used Cars NI, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our commitment to employee growth is evident through our generous benefits package, including hybrid working options, extensive holiday allowances, and a dedicated development budget, all designed to support your professional and personal well-being. Join us in driving the automotive marketplace forward in Northern Ireland, where your contributions will be valued and recognised, and where you can make a meaningful impact in a collaborative environment.
StudySmarter Expert Advice🤫
We think this is how you could land Communications & Product Marketing Lead Used Cars NI in Belfast
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential employers on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Prepare for interviews like a pro! Research the company, understand their products, and think about how you can contribute to their brand growth. We want you to walk in feeling confident and ready to impress!
✨Tip Number 3
Show off your communication skills! Whether it’s through a presentation or during a casual chat, make sure you convey your ideas clearly and effectively. Remember, sharp and distinctive communication is key in this role!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand!
We think you need these skills to ace Communications & Product Marketing Lead Used Cars NI in Belfast
Some tips for your application 🫡
Show Off Your Copywriting Skills:Since this role is all about sharp and distinctive copy, make sure your application reflects that! Use clear, engaging language to showcase your communication style and how you can elevate Used Cars NI's brand voice.
Highlight Your Strategic Thinking:We want to see how you think strategically about marketing. In your application, share examples of how you've driven measurable results in past roles, especially with limited budgets. Show us your ability to prioritise high-impact activities!
Be Clear on Your Experience:Make it easy for us to see your relevant experience. Clearly outline your background in product marketing and communications, focusing on any cross-functional work with sales and product teams. We love a good story, so tell us how you’ve made an impact!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen to be part of our team!
How to prepare for a job interview at Used Cars NI
✨Know Your Brand Inside Out
Before the interview, dive deep into Used Cars NI's brand voice and messaging. Familiarise yourself with their current campaigns and how they communicate with both consumers and dealers. This will help you demonstrate your understanding of their brand and how you can contribute to its growth.
✨Showcase Your Copywriting Skills
Prepare examples of your previous work that highlight your exceptional communication and copywriting skills. Be ready to discuss how you've translated product features into compelling value propositions in the past. This will show that you can maintain the clarity and effectiveness of Used Cars NI's messaging.
✨Bring Data-Driven Insights
Since the role focuses on measurable commercial impact, come prepared with data or case studies that illustrate your ability to drive growth through marketing initiatives. Discuss how you've used insights to refine strategies and improve performance in previous roles.
✨Demonstrate Cross-Functional Collaboration
Highlight your experience working with different teams, such as Product and Sales, to achieve common goals. Be ready to share specific examples of how you've successfully collaborated to enhance product messaging and drive commercial outcomes, as this is crucial for the role.
