At a Glance
- Tasks: Lead digital marketing strategies to boost engagement and retention for a major trade union.
- Company: Join Usdaw, one of the UK's largest trade unions, at our vibrant Head Office.
- Benefits: Enjoy a competitive salary, generous holiday, pension scheme, and health assessments.
- Other info: Flexible hours, dynamic work environment, and excellent career growth opportunities.
- Why this job: Make a real impact in digital marketing while working with a passionate team.
- Qualifications: Proven experience in digital marketing and strong leadership skills required.
Digital Marketing and Platforms Manager – Media & Communications Department – Head Office (Ref: 959)
Salary: £54,499 pa rising to £61,913 pa after successful completion of the probationary period.
There are no set hours for this position, and the postholder will be expected to be adaptable and flexible to meet the needs of the job.
The postholder will be required to live within 50 miles of Head Office.
Overnight stays may be required.
Location: Head Office, Salford Quays, M50 3XZ. Please note that this position is fully office based.
The Union of Shop, Distributive and Allied Workers is one of the UK’s largest trade unions.
A vacancy exists for a Digital Marketing and Platforms Manager based at the Union’s Head Office.
What we Offer
- Defined contribution pension.
- Generous holiday entitlement – 24 days rising to 32 days plus bank and customary holidays (pro-rata to commencing month in holiday year and number of days a week worked).
- Free onsite parking, subject to availability.
- Cycle to Work Scheme (subject to passing probation and length of contract).
- Season Ticket Loan (subject to length of contract).
- Free health assessments (post probation).
The Union does not currently offer sponsorship.
Principal duties are: to employ strategic digital expertise to drive recruitment, engagement and retention through modern, data-led marketing approaches by providing dedicated line management and professional oversight of the digital team, and ensuring up to date knowledge of digital marketing, content, and technology are embedded across the team and by introducing consistency, quality assurance, and strategic alignment in digital outputs.
The successful applicant will possess: significant experience in digital marketing, web management, or a related field; a strong understanding of integrated digital campaigns and content marketing strategies; experience of working with marketing automation platforms (eg Dotdigital or equivalent); knowledge of CRM systems and their role in audience segmentation and engagement; the ability to apply managerial judgement and initiative, alongside and in the absence of the Head and Deputy Head of Media & Communications; the ability to project manage and co-ordinate the work of other members of the team.
Interviews are expected to take place on Thursday, 24 September 2026.
An application pack can be downloaded from here by clicking on the ‘apply’ button.
The closing date is noon on 14 September 2026.
CVs are not accepted. No agencies please.
Usdaw is an Equal Opportunities Employer
Digital Marketing and Platforms Manager in Salford employer: USDAW
As a Digital Marketing Executive at our Head Office, you will thrive in a dynamic and supportive work culture that values creativity and innovation. We offer competitive salaries, flexible working hours, and ample opportunities for professional growth, ensuring that you can develop your skills while contributing to impactful media and communications projects. Join us to be part of a forward-thinking team that prioritises employee well-being and career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing and Platforms Manager in Salford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for USDAW and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like USDAW are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with USDAW on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at USDAW. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing and Platforms Manager in Salford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit USDAW. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of USDAW:Show us that you’ve done your homework! In your application, briefly mention what you admire about USDAW’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at USDAW
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at USDAW will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At USDAW, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
