Marketing Analytics Manager in London

Key Responsibilities

• Manage the configuration, governance, and ongoing optimisation of marketing tracking across digital channels (web, email, paid, organic, and social).
• Manage Google Tag Manager (GTM) containers, QA process, and tag deployment in partnership with the Digital Experience and Marketing Operations team.
• Monitor and maintain data accuracy and consistency across GA4, HubSpot, and other marketing analytics systems.
• Develop and maintain dashboards and recurring reports used by global marketing stakeholders; contribute to standardised reporting approaches where appropriate.
• Analyse campaign and channel performance to identify trends, opportunities, and efficiency gains.
• Partner with Brand Marketing, Product Marketing, and Marketing Operations teams to align on and track KPIs connected to strategic marketing priorities.
• Manage and maintain data governance standards, including tag naming conventions, tracking protocols, and documentation.
• Educate and upskill colleagues on interpreting data, ensuring insights are accessible and actionable for non‐analysts.
• Provide analysis to support marketing budget planning and forecasting, including ROI and attribution analysis and insight.
• Contribute to the ongoing improvement of analytics tools, processes, and integration methods.

Minimum Requirements

• Bachelor's degree from accredited university in related field; or equivalent combination of education, skills, and experience.
• 3 years' experience in a marketing analytics or digital data management role, ideally within a multi‐country or cross‐functional marketing environment.
• Proven experience in developing reporting that informs best practice delivery and performance of digital marketing.
• Hands‐on expertise with Google Analytics 4 and Google Tag Manager, including advanced tracking and event setup, and UTM governance.
• Strong proficiency in HubSpot reporting, Looker Studio (or similar BI tools), and data visualisation techniques.
• Demonstrated ability to translate marketing data into insights that inform campaign strategy and performance optimisation.
• Knowledge of digital marketing channels and common measurement frameworks (SEO, SEM, Display, Social, Email).
• Understanding of traditional marketing funnels and attribution modelling techniques.
• Strong verbal and written communication skills, with the ability to work effectively with both technical and non‐technical stakeholders.
• Experience documenting processes which deliver data quality and integrity.
• Analytical mindset with a practical hands‐on approach focused on strategic business impact.
• Ability to contribute positively to change initiatives, adapt effectively to evolving priorities, and maintain effectiveness in a dynamic environment.
• Strong project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment.
• Exceptional organizational, project planning, and time management skills.
• Ability to work independently with minimal supervision and in a team setting, and across external and internal stakeholder groups.
• Comfort with multi‐tasking.
• Ability to work in office and remotely according to GMAC's hybrid work environment.

Desired Skills/Experience

• Experience working in a non‐profit organization.
• Familiarity with SQL or other data querying methods.
• Understanding of privacy regulations (GDPR, CCPA) and consent management systems.
• Experience with CRM data integration or marketing automation analytics (HubSpot preferred).