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- Tasks: Lead global marketing strategy and rebrand for an AdTech platform.
- Company: Join a dynamic team at the forefront of app monetization and digital marketing.
- Benefits: Enjoy flexible working options and opportunities for professional growth.
- Why this job: Make a real impact by shaping brand narratives and driving market presence.
- Qualifications: 7+ years in B2B marketing with experience in AdTech or digital marketing required.
- Other info: Collaborate with cross-functional teams to create engaging content and strategies.
The predicted salary is between 43200 - 72000 £ per year.
Our client is looking for a Marketing Manager to lead the global go-to-market (GTM) strategy and rebrand of its AdTech platform. This is a high-impact role at the intersection of product, marketing, and engineering, focused on elevating the platform’s market presence and narrative through compelling content, thought leadership, and event strategy.
Key Responsibilities:
- Own the global brand and marketing strategy for the AdTech platform in alignment with product vision and business goals.
- Act as the primary marketing lead for app monetization products—translating technical solutions into clear, engaging messaging.
- Develop high-impact content including playbooks, presentations, blog posts, and case studies to support Sales, Product, and Partnerships.
- Drive external communications across channels.
- Plan and execute sponsored and owned events, partnering closely with internal teams and external vendors.
- Use data and performance metrics to evaluate marketing impact and optimize campaign effectiveness.
- Collaborate closely with Product, Engineering, Product Marketing, Legal, and other cross-functional teams to ensure marketing strategies are tightly integrated with the product roadmap.
What We’re Looking For:
- 7+ years in B2B marketing, brand strategy, or partnerships marketing.
- Experience in AdTech, Digital Marketing, Mobile Gaming, or Performance Marketing industries.
- Demonstrated strength in content development—writing/editing across multiple formats and for varied audiences.
- Strong stakeholder management and collaboration skills, especially with Product and Engineering.
- Experience driving go-to-market strategy, content creation, and cohesive brand storytelling.
- A data-driven mindset—comfortable analyzing metrics to guide messaging and strategy.
Marketing Manager - App Monetization employer: US Tech Solutions
Contact Detail:
US Tech Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - App Monetization
✨Tip Number 1
Familiarise yourself with the latest trends in AdTech and app monetization. Understanding the current landscape will not only help you speak confidently about the industry but also demonstrate your passion and commitment to potential employers.
✨Tip Number 2
Network with professionals in the AdTech and digital marketing sectors. Attend industry events, webinars, or local meetups to connect with others in the field. Building relationships can lead to valuable insights and even job referrals.
✨Tip Number 3
Showcase your content development skills by creating a portfolio of relevant work. Include examples of playbooks, presentations, or blog posts that highlight your ability to translate complex ideas into engaging content, which is crucial for this role.
✨Tip Number 4
Prepare to discuss your experience with data-driven marketing strategies. Be ready to share specific examples of how you've used metrics to inform your decisions and optimise campaigns, as this is a key aspect of the Marketing Manager role.
We think you need these skills to ace Marketing Manager - App Monetization
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, brand strategy, and any specific roles related to AdTech or app monetization. Use keywords from the job description to align your skills with what the company is looking for.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the AdTech industry and how your background aligns with the company's goals. Mention specific achievements in content development and go-to-market strategies that showcase your expertise.
Showcase Your Content Skills: Since the role involves high-impact content creation, consider including samples of your work or links to relevant projects. Highlight your ability to write across multiple formats and for varied audiences, as this will be crucial for the position.
Highlight Data-Driven Achievements: Emphasise your experience with data analysis and how it has informed your marketing strategies. Provide examples of how you've used metrics to optimise campaigns and drive results, as this aligns with the company's focus on performance.
How to prepare for a job interview at US Tech Solutions
✨Understand the AdTech Landscape
Familiarise yourself with the current trends and challenges in the AdTech industry. Be prepared to discuss how your experience aligns with these trends and how you can contribute to the company's growth in this space.
✨Showcase Your Content Creation Skills
Prepare examples of your previous work in content development, such as playbooks or blog posts. Highlight how your writing has effectively communicated complex ideas to varied audiences, as this will be crucial for the role.
✨Demonstrate Data-Driven Decision Making
Be ready to discuss how you've used data and performance metrics in past roles to inform marketing strategies. This will show your analytical mindset and ability to optimise campaigns based on measurable outcomes.
✨Highlight Collaboration Experience
Since the role requires working closely with cross-functional teams, share specific examples of successful collaborations with Product, Engineering, or other departments. Emphasise your stakeholder management skills and how they contributed to project success.
