At a Glance
- Tasks: Lead SEO strategies to boost visibility and revenue for innovative products.
- Company: Join SharkNinja, a global leader in lifestyle solutions and disruptive innovation.
- Benefits: Enjoy competitive health insurance, retirement plans, and product discounts.
- Other info: Be part of a diverse community that values your unique voice and growth.
- Why this job: Make a real impact in a dynamic environment focused on AI and creativity.
- Qualifications: Hands-on SEO experience and strong communication skills required.
The predicted salary is between 45000 - 55000 £ per year.
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
Role can be based out of Leeds or London - 3 days a week hybrid - Tuesday to Thursday
The SEO Manager sits at the intersection of content strategy and product visibility, working across traditional and AI search to ensure SharkNinja shows up wherever customers are looking. This is a hands-on, delivery-focused role responsible for improving organic visibility and revenue. The SEO Manager works closely with content, trading, product, and performance teams to make SEO a given, not an afterthought, using data to prove its value and translating performance into clear, actionable recommendations that connect directly to business outcomes.
Key Responsibilities
- Traditional SEO
- Facilitate the implementation of our SEO strategy in the UK, recognising market specific nuances
- Optimise on-page elements, including optimising website content, meta tags, headers and internal linking structure
- Own the organic blog and informational content roadmap to build topical authority
- Identify content gaps through competitor analysis and search demand data
- Brief and work alongside copywriters and compliance teams to ensure content meets search intent and is legally sound
- Collaborate with the PR team and agencies to ensure we have a best-in-class link acquisition strategy
- Support DTC campaigns by aligning search strategy with copywriters, creative, and performance teams to maximise discoverability and impact
- Work alongside the Performance Marketing team to support the Paid Media leads in maximising cross-channel budget efficiencies
- Stay up to date with search engine algorithm changes and adapt strategies accordingly to maintain or improve rankings
- Advocate SEO best practices and the benefits of SEO to the wider team
- Merchandising SEO
- Conduct out in-depth, localised keyword research to identify opportunities for existing categories, products and NPD
- Optimise core category and product pages to increase organic visibility and revenue
- Identify and address cannibalisation across pages and products
- Work with product teams and merchandisers to align on category structure and naming conventions
- Report on weekly and monthly performance against forecast and KPI’s
- Take a data-driven approach and continuously look for ways to optimise SEO performance, and where relevant, automate
- AI Search & Future Readiness
- Structure product and category page content to win featured snippets, People Also Ask boxes, and AI Overviews
- Identify and optimise for question-based search patterns across all page types
- Monitor AI Overview appearances in Google Search Console and third-party tools
- Track where brand and product names appear (or don't appear) in AI-generated responses across Google, ChatGPT, Perplexity, and similar tools, flagging gaps and opportunities
- Stay current with emerging Generative Engine Optimisation (GEO) best practices and contribute to an internal testing framework
- Develop guardrails to ensure any AI informed content meets Google’s guidelines
Skills & Experience
- Hands-on SEO experience in an ecommerce or content-led environment
- An in-depth knowledge of content SEO best practice
- Confident use of Google Search Console & SEMrush
- Solid understanding of on-page optimisation and keyword research
- Familiarity with AEO practices: featured snippet targeting, People Also Ask, FAQ schemas
- Strong written communication skills - able to brief and edit content clearly
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
SEO Manager in London employer: Us SharkNinja
SharkNinja is an exceptional employer that fosters a culture of innovation and collaboration, empowering employees to push boundaries and make a meaningful impact in the consumer product space. With competitive benefits, including health insurance, retirement plans, and opportunities for personal and professional growth, associates thrive in an environment that values diversity and inclusion. Located in vibrant Leeds or London, the hybrid work model allows for flexibility while being part of a dynamic team dedicated to disrupting markets and enhancing lives worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current SharkNinja employees on LinkedIn. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your SEO expertise. Share it on your portfolio or social media to catch the eye of recruiters and demonstrate your hands-on experience.
✨Tip Number 3
Prepare for the interview by researching SharkNinja’s products and their SEO strategies. Be ready to discuss how you can contribute to their goals and bring fresh ideas to the table. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the SharkNinja team.
We think you need these skills to ace SEO Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the SEO Manager role. Highlight your hands-on SEO experience and how it aligns with SharkNinja's focus on content strategy and product visibility.
Showcase Your Skills:Don’t just list your skills—demonstrate them! Use specific examples of how you've optimised on-page elements or improved organic visibility in previous roles. This will help us see your potential impact at SharkNinja.
Be Data-Driven:Since this role is all about using data to drive decisions, include metrics and results from your past SEO projects. Show us how your strategies have led to measurable improvements in performance.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Us SharkNinja
✨Know Your SEO Stuff
Make sure you brush up on your SEO knowledge, especially around content strategy and on-page optimisation. Familiarise yourself with tools like Google Search Console and SEMrush, as you'll likely be asked about your hands-on experience with them.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data to drive SEO performance in the past. Bring examples of how you've identified content gaps or optimised pages based on keyword research. This will show that you can translate data into actionable strategies.
✨Understand SharkNinja's Culture
Dive into SharkNinja's values and their AI-native culture. Be ready to talk about how you can contribute to their innovative mindset and how you’ve embraced new tools or strategies in your previous roles. They want someone who can push boundaries!
✨Prepare Questions
Have a few thoughtful questions ready for your interviewers. Ask about their current SEO challenges or how they measure success in their SEO initiatives. This shows your genuine interest in the role and helps you gauge if it's the right fit for you.
