At a Glance
- Tasks: Lead marketing strategies for Nordics and Benelux, driving brand growth and cultural relevance.
- Company: Join SharkNinja, a global leader in innovative lifestyle solutions.
- Benefits: Enjoy competitive health insurance, retirement plans, and product discounts.
- Other info: Be part of a diverse community that values authenticity and innovation.
- Why this job: Shape impactful marketing campaigns and disrupt markets with your creativity.
- Qualifications: Extensive marketing experience and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
About the Role
As the Senior Director of Marketing for Nordics & Benelux (SharkNinja), you will play a pivotal role in shaping and executing the brand's regional marketing strategy while contributing to the global vision. Acting as the voice of Northern Europe, you will ensure that regional consumer insights, cultural nuances, and market dynamics are embedded into global strategies. You will lead the adaptation and execution of marketing initiatives across Nordics and Benelux, empowering local teams to deliver impactful, culturally relevant campaigns that drive brand growth and commercial success. This is a highly visible leadership role requiring a blend of strategic thinking, storytelling, local expertise, and strong commercial acumen.
What You'll Do
- Regional Leadership & Strategic Planning
- Represent the voice of Nordic and Benelux consumers to global leadership, advocating for regional nuances in behavior, retail environments, and media landscapes.
- Lead the localization and activation of global marketing strategies, ensuring alignment with brand standards and regional priorities.
- Influence global stakeholders by identifying opportunities and requirements for success in Northern Europe, helping shape global marketing agendas.
- Go-to-Market Excellence
- Own end-to-end go-to-market (GTM) strategy and execution, including product positioning, launch planning, pricing strategy, and retail readiness.
- Drive the localization of global campaigns to ensure cultural relevance, consistency, and measurable business impact.
- Partner closely with Sales teams to accelerate category growth, strengthen retail execution, and optimize trade marketing initiatives across key accounts.
- Brand Stewardship, Consumer Insight & Performance
- Champion a consumer-first approach, leveraging regional insights to inform brand positioning, product development, and innovation pipelines.
- Monitor and analyze regional performance metrics, optimizing marketing investments to maximize ROI and drive continuous improvement.
- Ensure the Ninja portfolio remains competitively positioned for sustainable growth and cultural relevance across Nordics and Benelux.
- Team Leadership & Cross-Functional Collaboration
- Build, lead, and inspire a high-performing regional marketing team across Nordics and Benelux.
- Foster strong collaboration across Product Marketing, Media, Social, PR, Creative, Sales, and distributor partners to deliver integrated marketing impact.
- Develop team capabilities and nurture future leadership talent within the organization.
What You'll Bring
- Extensive experience in marketing, ideally within FMCG/CPG or consumer durables, with at least 5 years in a senior leadership role overseeing multiple markets.
- Deep understanding of Nordic and Benelux consumer behavior, cultural dynamics, and retail/media landscapes.
- Proven track record of successfully adapting and executing global marketing strategies within regional markets.
- Strong leadership presence with the ability to influence cross-functional stakeholders and senior executives.
- Demonstrated ability to build and develop high-performing teams.
- Commercially driven mindset with strong analytical and decision-making skills.
- Willingness to travel across Nordics, Benelux, and to global headquarters as required.
- Fluent in English; a Nordic or Dutch language is a plus.
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Senior Director, Marketing, Nordics/Benelux in London employer: Us SharkNinja
At SharkNinja, we pride ourselves on fostering an outrageously extraordinary work culture that encourages innovation and collaboration. As a Senior Director of Marketing for the Nordics and Benelux, you will not only lead impactful marketing strategies but also benefit from our commitment to employee growth through high-impact learning programmes and a supportive community. With competitive benefits and a focus on diversity, equity, and inclusion, joining SharkNinja means being part of a dynamic team that is dedicated to disrupting markets and making a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director, Marketing, Nordics/Benelux in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Us SharkNinja and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Us SharkNinja are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Us SharkNinja on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Us SharkNinja. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Director, Marketing, Nordics/Benelux in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Us SharkNinja. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Us SharkNinja:Show us that you’ve done your homework! In your application, briefly mention what you admire about Us SharkNinja’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Us SharkNinja
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Us SharkNinja will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Us SharkNinja, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
