Senior Brand Manager

Urgo Medical specialises in the healthcare industry, with the mission of healing people. We develop innovative, evidence-based products that make a difference to the lives of people with wounds: because we care. We are proud of what we do because we see the positive effect our solutions have on people every day.

Key Accountabilities

• Drives short, medium and long-term strategy for a priority brand and maximises sales turnover by setting clear direction for salesforce execution of that brand strategy.
• Drives long-term vision of portfolio – including leading product launches, market access initiatives, selling and clinical initiatives.
• Develops deep customer insights and translates them into effective brand positioning and promotional campaigns.
• Understands the brand’s market potential, sources of growth and competitive landscape. Effectively positions the brand, sets the market share and sales turnover ambition and annual objectives for the brand.
• Develops effective marketing strategies and high impact promotional campaigns in collaboration with Global brand managers.
• Demonstrates ability to segment a market, select optimal target audiences and position effectively for the target segment.
• Continually evaluates and applies knowledge of the effectiveness (share impact/ROI) and efficiency of promotional tactics.
• Collaborates closely with key stakeholders including account managers, regional sales managers, clinical specialists, market access team, commercial excellence team, market research, medical affairs, regulatory and innovation teams – on a local and global level.
• Operational management responsibility for Associate Brand Manager.

This job description and person specification is provided as a guide to the main duties and responsibilities of the post. The post-holder is required to work flexibly and to undertake such other duties as may be reasonably required.

Qualifications and Experience

• Qualified to degree level in a relevant discipline or equivalent experience; coupled with demonstrable experience in business management or marketing.
• Demonstrable experience of creating and implementing marketing strategy to achieve tangible financial results.
• Experience in product launches, preferably in the medical industry.
• Significant brand marketing/management experience coupled with exceptional project management skills.
• Track record of leading projects to successful completion with tangible results.

Skills

• Evidence of growing brands, identifying growth opportunities and gaining alignment to execute against a strategic growth plan.
• Ability to work comfortably in a high pressured environment accurately and calmly.
• Proven skills in the following: brand marketing, market and competitive analysis, customer insights, marketing program development, project planning.
• Project management.
• Ability to inspire and lead brands with a national salesforce.
• Excellent written and communication skills.
• Exceptional influencing skills to ensure positive engagement in strategic direction and vision.
• Willingness to undertake regular national travel to the London and Sheffield sites, meetings across the country with the salesforce (regularly), events and conferences, as well as occasional international travel (mainly France).
• Willingness to be flexible with working hours to ensure the achievement of key timebound deliverables and travel requirements.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing

Industries: Medical Equipment Manufacturing and Hospitals and Health Care