Senior Brand Manager

URGO is an international family-owned group, founded in France, specializing in health and wellness. With 3,500 employees, it is present in more than 60 countries around the world and has a turnover of 750 million euros. URGO has developed a solid portfolio of very well-known brands such as JUVAMINE, ALVITYL, URGO, and MERCUROCHROME. URGO is recognized for its strong capacity for innovation, and is, for example, one of the world’s experts in advanced wound healing.

By joining URGO HEALTHCARE Laboratories – the Group’s entity specialized in consumer health (first aid – URGO, food supplements – ALVITYL – ENT – HUMER), you will join a dynamic group, able to offer you diversified and accelerated career paths, both in France and internationally. URGO is a Happy Trainees certified company that values excellence and audacity in everyone.

Do you want to give meaning to your career and play a key role in a fast-growing company, certified Great Place To Work®, and innovating to improve patients’ health? Join us at Urgo Medical as Senior Brand Manager!

At Urgo Medical, we believe innovation can transform lives. Our mission: to help patients heal faster and better, through cutting-edge products and innovative digital services. Some wounds are severe, can become chronic, or may become infected, causing pain and isolation. We take on this challenge every day by developing solutions that accelerate healing and by leading ambitious projects, such as our goal to create the world’s first artificial skin!

Urgo Medical is also a unique company: French, family-owned (we focus on a long-term vision and put our teams at the heart of our success), the most dynamic in its sector (+10% in 2024), and international (present in 17 countries). By joining us, you will discover our mission, our foundation, our commitment to local industrialisation, and the authentic energy of our teams.

The job holder will support the delivery of the Company’s key business objectives through the delivery of their key accountabilities as follows:

• Drives short, medium and long-term strategy for a priority brand and maximizes sales turnover by setting clear direction for salesforce execution of that brand strategy.
• Drives long-term vision of portfolio – including leading product launches, market access initiatives, selling and clinical initiatives.
• Develops deep customer insights and translates them into effective brand positioning and promotional campaigns.
• Understands the brand’s market potential, sources of growth and competitive landscape. Effectively positions the brand, sets the market share and sales turnover ambition and annual objectives for the brand.
• Develops effective marketing strategies and high impact promotional campaigns in collaboration with Global brand managers.
• Demonstrates ability to segment a market, select optimal target audiences and position effectively for the target segment.
• Continually evaluates and applies knowledge of the effectiveness (share impact/ROI) and efficiency of promotional tactics.
• Collaborates closely with key stakeholders including account managers, regional sales managers, clinical specialists, market access team, commercial excellence team, market research, medical affairs, regulatory and innovation teams – on a local and global level.
• Operational management responsibility for Associate Brand Manager.

This job description and person specification is provided as a guide to the main duties and responsibilities of the post. The post-holder is required to work flexibly and to undertake such other duties as may be reasonably required.

Qualifications and Experience

• Qualified to degree level in a relevant discipline or equivalent experience; coupled with demonstrable experience in business management or marketing.
• Demonstrable experience of creating and implementing marketing strategy to achieve tangible financial results.
• Experience in product launches, preferably in the medical industry.
• Significant brand marketing/management experience coupled with exceptional project management skills.
• Track record of leading projects to successful completion with tangible results.

Skills

• Evidence of growing brands, identifying growth opportunities and gaining alignment to execute against a strategic growth plan.
• Ability to work comfortably in a high pressured environment accurately and calmly.
• Proven skills in the following: brand marketing, market and competitive analysis, customer insights, marketing program development, project planning.
• Project management.
• Ability to inspire and lead brands with a national salesforce.
• Excellent written and communication skills.
• Exceptional influencing skills to ensure positive engagement in strategic direction and vision.
• Willingness to undertake regular national travel to the London and Shephed sites, meetings across the country with the salesforce (regularly), events and conferences, as well as occasional International travel (mainly France).
• Willingness to be flexible with working hours to ensure the achievement of key timebound deliverables and travel requirements.

Urgo Medical is officially certified Great Place to Work®! This recognition is based on employee feedback and reflects a culture of trust, care, and commitment. Join Urgo Medical and help build an environment where everyone can thrive.