About Us
Urban Outfitters started out as a single boutique in 1970s Philadelphia with creativity and uniqueness at its core. 50 years on, and over 60 stores across Europe later, we've become a destination for emerging design, unexpected styling, One-Of-A-Kind vintage and homeware that makes you want to hit the share button.
We speak to a social community of over 10 million forward-thinking individuals, bringing together a nostalgia for the past with an enthusiasm to shape the future. The UO community are culturally aware, they shape the music scene, they live a digitally native life and they wear style trends before anyone else. At our core, we empower our customers and staff to express themselves, unapologetically, living life in a way that's truly authentic to them.
We are always excited to bring new talent into the room, especially if you share our values:
Progressive - we move with the mood
Creative - we champion limitless minds
Inclusive - we open our platforms to all communities
Responsible - we work to reduce our impact on the environment
Compassionate - we care for each other beyond the 9 to 5
Sound like you, why not join us?
Role Summary
As Ecommerce Manager, you'll shape how Urban Outfitters EU customers experience the site turning buying strategy into a customer experience that actually works. That means owning how people discover, browse and connect with product online, and making sure our navigation, categorisation, personalisation and site design feel inspiring and community-led, not just functional.
What You'll Be Doing
- Leadership & Strategic Direction
Team Management: Manage and mentor a team of five across different disciplines, building a culture that's efficient, collaborative and genuinely good to work in. - Strategic Partnerships: Act as the main link between Buying, Planning and Creative, turning product strategy into a consistent, on-brand digital experience across our EU markets.
- Vision Ownership: Set the long-term direction for the EU site experience, spotting opportunities to improve the customer journey ahead of competitors and market shifts.
- Site Strategy & Navigation
Navigation Architecture: Own the EU navigation strategy from start to finish, managing seasonal updates and market-specific categorisation so each market feels properly local. - Conversion Optimisation: Analyse site data to work out how products should be presented within categories, improving conversion and the user experience across devices.
- Search & Discovery: Own site taxonomy and internal search, continually refining the strategy behind making it easy to find product.
- Personalisation & Digital Execution
Personalisation Strategy: Own the content personalisation strategy end to end through Dynamic Yield, using customer data and behavioural insight to deliver tailored on-site experiences that lift relevance, engagement and conversion across the EU. - Content Build & QA: Oversee the build and QA of all site and app content, keeping it on-brand and fully functional. Lead the European content strategy and report in depth on how it's performing.
- Trading Support: Manage digital-only promotions, markdown events and major product launches.
- Visual Merchandising & Community-Led Growth
UGC Strategy & Project Ownership: Own the on-site UGC strategy from concept through to delivery, spotting opportunities, building the roadmap, and working across teams to turn customer content into a real driver of engagement and conversion. - Visual Merchandising: Own the landing page layout strategy, making sure every page tells a consistent, on-brand story that supports discovery and a sense of community.
- Insights & Innovation
Performance Analysis: Provide weekly and monthly reporting on site performance, turning the data into clear, proactive recommendations across product, category, trend and search. - Trend Awareness: Keep on top of digital retail trends, personalisation technology and what competitors are doing, so Urban Outfitters stays ahead.
What You'll Need
- Proven experience running a personalisation programme end to end, ideally on a platform such as Dynamic Yield, with a track record of turning customer data into measurable gains in engagement and conversion.
- A strategic mindset, someone who sets direction rather than just delivers against a brief, and spots opportunities ahead of the curve.
- Hands-on experience building a UGC or community-content strategy from scratch, with clear ownership of the roadmap and delivery across teams.
- A strong track record of leading and developing a team, and the confidence to manage senior stakeholders across Buying, Planning and Creative.
- Strong commercial and analytical instincts, comfortable using site data to make and back up strategic decisions.
- A genuine interest in digital retail and brand storytelling, and in staying ahead of what's next in customerexperience.
The Perks
- Work-life balance:Flexible start and finish times, bring your dog to work.
- Wellbeing:Employee Assistance Program, free gym, private medical insurance.
- Employee Discount:Up to 40% off at all URBN Brands.
- Community:One paid day to volunteer or fundraise for a charity.
- Travel:Cycle to work scheme, season ticket loan.
- Continued Development:Structured support and ongoing learning opportunities.
Equal Opportunity Statement
URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.
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Urban Outfitters - Senior Ecommerce Manager employer: URBN
URBN UK Limited is an exceptional employer, offering a vibrant work culture in the heart of London that prioritises community and purpose. With a strong commitment to employee wellbeing, including flexible working hours, a fully equipped gym, and generous discounts across our brands, we foster an environment where personal and professional growth is encouraged. Join us as we expand globally, and take advantage of structured development opportunities while being part of a diverse and inclusive team.
StudySmarter Expert Advice🤫
We think this is how you could land Urban Outfitters - Senior Ecommerce Manager
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like URBN are looking for when hiring for a Urban Outfitters - Senior Ecommerce Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to URBN for the Urban Outfitters - Senior Ecommerce Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at URBN as a Urban Outfitters - Senior Ecommerce Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out URBN’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Urban Outfitters - Senior Ecommerce Manager.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at URBN, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with URBN's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at URBN. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at URBN
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that URBN uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at URBN. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
