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- Tasks: Join us as a Brand Marketing Executive to amplify our brand across Europe through influencer partnerships and campaigns.
- Company: Anthropologie is a unique lifestyle brand offering curated clothing, accessories, and home décor since 1992.
- Benefits: Enjoy flexible hours, wellness support, employee discounts, and opportunities for community engagement.
- Why this job: Be part of a creative team that values innovation, collaboration, and social impact in marketing.
- Qualifications: Experience in brand marketing and influencer roles, with strong communication and organisational skills required.
- Other info: Work in a vibrant environment with opportunities for personal and professional growth.
The predicted salary is between 28800 - 43200 £ per year.
About Us
Founded in 1992, Pennsylvania, USA, by current URBN chairman and president Dick Hayne, Anthropologie was named after his college major (with a decidedly French twist) Anthropologie, which now operates over 200 stores worldwide, has evolved into a leading one-of-a-kind destination for those seeking a curated mix of clothing, accessories, gifts and home décor to reflect their personal style. In 2009 the brand launched its first store in London and now has over 18 stores in the UK and Europe.
Role Summary
As Brand Marketing Executive, you\’ll play a key role in amplifying Anthropologie\’s brand awareness across Europe, with a particular focus on influencers, digital and physical partnerships and experiential activations. Supporting both the Senior Brand Marketing Manager and the Head of Brand Marketing, you will help shape and deliver standout multi-channel campaigns cross-functionally.
What You\’ll Be Doing
Brand & Performance Influencer:
- Build on your existing influencer knowledge across womenswear, interiors, lifestyle and the arts, building suggested cast lists for our ambassador programmes and campaigns
- Support the Senior Brand Marketing Manager in end-to-end management of all influencer activity: relationships, contracts, briefing and product co-ordination
- Ideation and co-management of experiential events, bringing our community of customers and influencers unique experiences that deliver brand awareness
- Post-partnership analysis. Weekly, quarterly and monthly tracking against key metrics, reporting results and learnings to wider teams
Brand and Cause Partnerships:
- Supporting the Senior Brand Marketing Manager on 3rd party partnerships, helping to identify opportunities and deploy campaign-aligned activations with brand-aligned across the lifestyle sector, both physically and digitally
- Assist the Head of Brand Marketing and Senior Brand Marketing Manager in developing co-operative marketing activities, identifying opportunities in collaboration with buying teams, developing pitch decks, managing cross-channel briefs and post-activity reporting
- Contribute to the brands CSR efforts – supporting activities with key global and local charitable and environmental initiatives
Campaign Management:
- Supporting the Head of Brand Marketing in campaign briefing, ensuring cross-departmental briefs are clear and completed by all areas in line with deadlines
Retail Marketing:
- Assisting the Senior Brand Marketing Manager in the briefing and delivery of all in-store POS
- Contributing to the successful launch and ongoing marketing of new Anthropologie stores, helping to develop and execute opening plans, contributing ideas for awareness and footfall-driving tactics
Industry Knowledge:
- Stay up to date with industry trends and competitor activity, using this to inform strategies and highlight emerging opportunities.
What You\’ll Need
- A proactive, positive and energetic attitude, you\’re someone who gets stuck in, solves problems quickly, and brings ideas to the table with enthusiasm
- Excellent written and verbal communication skills, with a sharp eye for emerging talent and unique opportunities
- Experience in a Brand Marketing & Influencer role (either in-house or agency) with a strong knowledge of the landscape and talent across fashion, interiors, lifestyle, and the arts
- Good existing relationships with brand-aligned influencers and partners, plus a natural ability to nurture new relationships
- Demonstrable experience in planning and delivering brand partnerships, awareness and performance-driven influencer campaigns and experiential activations
- Strong experience tracking, analysing and reporting on both digital and physical activations
- Naturally sociable and people-first, with a warm, confident personality and the ability to build rapport quickly both internally and externally
- Super-organised whilst still being flexible, with the ability to juggle multiple projects, meet deadlines and stay calm under pressure.
- Digitally confident, with strong working knowledge of Microsoft Office Suite
- Familiarity with performance-tracking tools essential, both native metrics and 3rd-party platforms (i.e. Dash Social, GRIN, Plot)
- Creative and commercially aware, always thinking about how to drive awareness and impact for the brand.
#AnthroEU
The Perks
- Work-life balance:
-Flexible start and finish times
-Bring your dog to work
- Wellbeing:
-Employees Assistance program to support with mental, physical and financial health
-Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount of external gym memberships
-Private Medical Insurance
- Employee Discount:
-Up to 40% off at all URBN Brands
- Community:
-One paid day to either volunteer or fundraise for a charity of your choice
- Travel:
-Cycle to work scheme, season ticket loan
- Continued Development:
-We offer structured support within the business alongside continued learning and development
Equal Opportunity Statement
URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs. #J-18808-Ljbffr
Anthropologie Brand Marketing Executive employer: URBN
Contact Detail:
URBN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Anthropologie Brand Marketing Executive
✨Tip Number 1
Familiarise yourself with Anthropologie's brand identity and values. Understanding their unique style and customer base will help you tailor your conversations and demonstrate how your skills align with their vision.
✨Tip Number 2
Network within the fashion and lifestyle sectors, especially with influencers and brands that align with Anthropologie. Building relationships in these circles can give you insights and potentially referrals that could strengthen your application.
✨Tip Number 3
Stay updated on current trends in brand marketing and influencer partnerships. Being able to discuss recent campaigns or successful strategies during your interview will showcase your industry knowledge and enthusiasm for the role.
✨Tip Number 4
Prepare examples of past experiences where you've successfully managed influencer campaigns or partnerships. Highlighting your achievements in these areas will demonstrate your capability and readiness for the responsibilities of the Brand Marketing Executive role.
We think you need these skills to ace Anthropologie Brand Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand marketing and influencer roles. Emphasise any specific campaigns you've worked on that align with Anthropologie's focus on lifestyle, fashion, and experiential activations.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the Anthropologie brand and its values. Mention how your skills and experiences make you a perfect fit for the Brand Marketing Executive role, particularly in building relationships with influencers and managing campaigns.
Showcase Your Industry Knowledge: Demonstrate your understanding of current trends in brand marketing and influencer partnerships. Include examples of how you've successfully tracked and analysed campaign performance, as this will show your analytical skills and ability to drive brand awareness.
Highlight Your Communication Skills: Since excellent written and verbal communication skills are crucial for this role, ensure your application is well-written and free of errors. Use clear and engaging language to convey your ideas and experiences, reflecting the warm and confident personality that Anthropologie seeks.
How to prepare for a job interview at URBN
✨Showcase Your Influencer Knowledge
Make sure to highlight your understanding of the influencer landscape, especially in womenswear, interiors, and lifestyle. Be prepared to discuss specific influencers you admire and how they align with Anthropologie's brand values.
✨Demonstrate Your Campaign Management Skills
Prepare examples of past campaigns you've managed, focusing on your role in briefing, execution, and post-activity analysis. This will show your ability to handle multi-channel campaigns effectively.
✨Emphasise Your Relationship-Building Abilities
Since the role involves nurturing relationships with influencers and partners, be ready to share experiences where you've successfully built and maintained professional relationships. Highlight your people skills and how they can benefit Anthropologie.
✨Stay Updated on Industry Trends
Research current trends in brand marketing and influencer partnerships. Being able to discuss recent developments or successful campaigns from competitors will demonstrate your proactive approach and industry knowledge.
