At a Glance
- Tasks: Lead marketing strategy and execution for a sustainable lighting solutions company.
- Company: Join Urbis Schréder, a global leader in intelligent lighting solutions.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on sustainability and community impact.
- Why this job: Make a real impact on communities and the planet through innovative marketing.
- Qualifications: 5-10 years of marketing experience; creativity and metrics-driven mindset required.
The predicted salary is between 60000 - 80000 € per year.
Urbis Schréder is a leading independent lighting solution provider worldwide, believing that lighting can empower people, impact lives, support communities, and transform spaces, cities, and the planet. With sustainability at the heart of our operations, we help cities leverage their lighting upgrades as the foundation for smart city ecosystems, reducing carbon footprints and energy consumption through LED technology and integrated control systems.
The UK&I Marketing Manager is responsible for defining, driving, and executing the marketing strategy across the UK&I, working closely with the UK&I Managing Director and management team to construct the overall strategy of the business and set the growth direction and priorities to support country sales strategies and achieve commercial ambitions.
Main responsibilities within the job (non-exhaustive list):
- Marketing Strategy & Planning
- Ownership of translating the overall business strategy into clear communication to the business.
- Develop and implement the annual UK&I marketing plan aligned with European strategy and UK&I business priorities.
- Ensure marketing priorities fully support commercial objectives and growth targets in the UK&I.
- Identify and prioritize target audiences and personas for market segments.
- Map customer journey to identify key touchpoints, pain points, and decision drivers.
- Ensure personas and target audience definitions are effectively embedded into campaign planning, channel selection, and lead generation strategies.
- Identify local market specificities, trends, and customer expectations to refine value propositions.
- Market Insights & Positioning
- Co-develop structured market and competitive analysis.
- Provide guidance and feedback to European marketing teams on local market needs and campaign effectiveness.
- Support and collaborate on the implementation and analysis of Voice of Customer surveys.
- Proactively engage with end customers to generate insights and translate them into compelling cases and customer success stories.
- Monitor competitive activities and recommend tactical responses.
- Campaign Activation & Market Deployment
- Lead the activation of European marketing campaigns, developing local and using centrally developed content.
- Adapt campaign activation plans to local market conditions, target audiences, and commercial priorities.
- Orchestrate and steer multi-channel marketing deployment across the UK&I.
- Define priorities and guide execution to ensure consistency and impact across all channels.
- Coordinate closely with the European campaign and content teams.
- Partner with sales teams to ensure strong campaign follow-up and lead conversion.
- Manage cluster marketing budgets and optimize spend allocation.
- Performance Measurement & Optimization
- Define KPIs and success metrics for all marketing activities.
- Track campaign performance and lead generation effectiveness.
- Analyze ROI and provide regular performance reporting.
- Continuously optimize campaigns based on data and insights.
- Cross-Functional Collaboration
- Act as key marketing partner for country sales leadership.
- Collaborate closely with the European Marketing team for creation and deployment of marketing assets.
- Participate actively in local sales meetings to present marketing strategies and ensure full alignment.
- Facilitate knowledge sharing across countries within UK&I.
- Collaborate closely with growth strategy teams to ensure marketing assets are fully aligned with local market needs.
Qualifications:
- Bachelor’s or Master’s degree in marketing, business, or related field, however not essential with right experience.
- At least 5-10 years of relevant experience.
Knowledge and Skills:
- Excellent written and verbal communication skills.
- Proven experience developing marketing plans and activating and measuring campaign performance.
- Strong project management, multitasking, and decision-making skills.
- Metrics-driven marketing mind with an eye for creativity.
- Experience with marketing automation and CRM tools.
UK&I Marketing Manager in Basingstoke employer: Urbis Schréder
At Urbis Schréder, we pride ourselves on being an exceptional employer that champions innovation and sustainability in the lighting industry. Our collaborative work culture fosters creativity and growth, providing employees with ample opportunities for professional development while contributing to meaningful projects that positively impact communities and the environment. Located in a vibrant market, our team enjoys a dynamic atmosphere where their contributions are valued, and they can truly make a difference in shaping smart city ecosystems.
StudySmarter Expert Advice🤫
We think this is how you could land UK&I Marketing Manager in Basingstoke
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and projects. This is a great way to stand out and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like Urbis Schréder, and express your interest. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Utilise our website! We’ve got loads of resources and tips to help you ace your job search. Plus, applying through our site gives you a better chance of being noticed by hiring managers. So, don’t miss out!
We think you need these skills to ace UK&I Marketing Manager in Basingstoke
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the UK&I Marketing Manager role. Highlight relevant experience and skills that align with the job description, especially in marketing strategy and campaign activation.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've successfully executed marketing strategies and driven growth in previous positions.
Showcase Your Metrics-Driven Mindset:We love numbers! Include metrics and results from your past campaigns to demonstrate your ability to measure performance and optimise strategies effectively.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Urbis Schréder
✨Know Your Stuff
Before the interview, dive deep into Urbis Schréder's mission and values. Understand their commitment to sustainability and how they leverage intelligent lighting solutions. This will not only show your genuine interest but also help you align your answers with their core principles.
✨Showcase Your Marketing Savvy
Prepare to discuss specific marketing strategies you've implemented in the past. Be ready to share examples of how you've translated business objectives into successful campaigns, especially in a B2B context. Highlight your experience with market insights and performance measurement to demonstrate your metrics-driven approach.
✨Engage with Questions
Interviews are a two-way street! Prepare insightful questions about the company's current marketing strategies and how they adapt to local market dynamics. This shows that you're not just interested in the role, but also in contributing to their growth and success.
✨Be a Team Player
Emphasise your collaborative skills during the interview. Talk about how you've worked with cross-functional teams in the past, particularly in aligning marketing efforts with sales and business strategies. Urbis Schréder values teamwork, so showcasing your ability to work well with others will be a big plus.
