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- Tasks: Lead social media strategy and execution for London's top pub company.
- Company: Join Urban Pubs & Bars, London's fastest-growing hospitality brand.
- Benefits: Competitive salary, vibrant work culture, and opportunities for growth.
- Other info: Be part of a winning team that values passion, improvement, and enjoyment.
- Why this job: Shape impactful social campaigns in a fun, dynamic environment.
- Qualifications: Experience in social media strategy and paid media expertise required.
The predicted salary is between 35000 - 45000 £ per year.
Welcome to London's biggest independent pub company. Urban Pubs & Bars was founded in 2014 and has since expanded to an estate of over 52 pubs, bars and restaurants across London. Our ethos focuses on acquiring the best sites in the right locations and recruiting exceptional talent who are as passionate about food and drink as we are.
This role represents a unique opportunity to help shape the social strategy at the UK's fastest growing hospitality company. We are looking for a social and paid media expert with a passion for the London hospitality scene, obsessed with delivering impactful social media campaigns. This is a strategy and execution role NOT a content creator role. You will be taking and evolving a social strategy and then using an agile pod of creators as well as in-house operations teams to deliver consistent and impactful social media across centrally managed and site managed social media channels. You will have an ROI mindset, focusing on effective reporting to demonstrate step changes across social and paid media.
COMPANY VALUES
- Embrace our vision: To create the best and most admired pub, bar, and restaurant company in London.
- BE A WINNER: Always strive to be the very best. We set high standards and keep raising the bar in everything we do.
- BE BETTER: We never settle. We are relentless in our pursuit of better.
- HAVE FUN: We revel in delivering brilliant experiences for our guests and for each other.
THE ROLE
The Social Strategist will lead the strategic direction, execution, and optimisation of organic and paid social activity across the pubs and bars portfolio, while supporting sites in delivering high quality, consistent, on brand organic social content. This role blends hands-on paid media expertise with strategic oversight - ensuring that brand wide campaigns, site level channels, and influencer activity all align to our social strategy and deliver measurable results.
ROLE SPECIFIC RESPONSIBILITIES
- Social Media Strategy: Own the strategy, scheduling and execution of social media for up to 20 centrally managed channels.
- Paid Media Strategy: Lead paid social strategy across the portfolio, identifying where paid support can drive the greatest impact and deliver strong ROI.
- Organic social media support for sites: Support and guide site teams running their own social channels.
- TikTok rollout: Lead the introduction of TikTok across the business.
- Influencer activity: Develop and manage influencer activity aligned to brand needs and campaign objectives.
- Stakeholder collaboration & reporting: Work closely with marketing, sales, creative, and site teams to ensure a holistic approach.
KPI's: Demonstrable improvements in key social metrics such as: followers, engagement, click through, conversion.
Communication: Clear weekly progress updates to the Head of Digital. You will have excellent critical thinking skills, attention to detail, strong planning and organisation ability. You will also be self-driven and have a can-do attitude.
Social Media Manager - UPB Head Office in London employer: Urban Pubs & Bars
Contact Detail:
Urban Pubs & Bars Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager - UPB Head Office in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the London hospitality scene. Attend events, join relevant groups on social media, and don’t be shy to reach out to industry professionals. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous social media campaigns and successes. Use metrics to highlight your impact, especially if you’ve driven engagement or ROI. This will help us see how you can bring value to Urban Pubs & Bars.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to Urban Pubs & Bars through our website and express your interest in the Social Media Manager role. A personal touch can make all the difference!
✨Tip Number 4
Stay updated on trends! Follow the latest social media trends and be ready to discuss how they can be applied to our brand. Showing that you’re in tune with the industry will definitely impress us during interviews.
We think you need these skills to ace Social Media Manager - UPB Head Office in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for the London hospitality scene shine through. We want to see that you're not just looking for a job, but that you're genuinely excited about being part of our vibrant community.
Tailor Your Strategy: Make sure to align your experience with the role's requirements. Highlight any previous work where you've developed social media strategies or managed campaigns. We’re keen to see how you can bring your unique flair to our social media presence!
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points if necessary to make it easy for us to read. We appreciate clarity and want to quickly understand how you fit into our team.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Urban Pubs & Bars
✨Know Your Social Media Inside Out
Before the interview, make sure you’re well-versed in the latest trends and best practices in social media management. Familiarise yourself with Urban Pubs & Bars' current social media presence and think about how you can enhance it. Be ready to discuss specific campaigns you admire and how you would apply similar strategies.
✨Showcase Your ROI Mindset
Since this role focuses on delivering measurable results, come prepared with examples of how you've successfully tracked and reported on social media performance in the past. Highlight your experience with tools like Sprout and any data-driven decisions you've made that led to improved engagement or conversions.
✨Demonstrate Your Collaborative Spirit
Urban Pubs & Bars values teamwork, so be ready to share experiences where you’ve worked closely with other departments, such as marketing or creative teams. Discuss how you’ve supported site teams in their social media efforts and how you can bring that collaborative approach to this role.
✨Bring Ideas for TikTok and Influencer Strategies
With TikTok being a key focus, think about innovative ideas for content and influencer partnerships that could resonate with the brand's audience. Prepare to discuss how you would lead the rollout of TikTok across the business and what metrics you would use to measure success.