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- Tasks: Shape and execute social media strategies for a leading hospitality company in London.
- Company: Join the UK’s fastest growing hospitality brand with a vibrant culture.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and creativity.
- Why this job: Make a real impact on social media campaigns in the exciting hospitality scene.
- Qualifications: Experience in social media strategy and paid media management required.
The predicted salary is between 40000 - 50000 £ per year.
This role represents a unique opportunity to help shape the social strategy at the UK’s fastest growing hospitality company. We are looking for a social and paid media expert with a passion for the London hospitality scene, obsessed with delivering impactful social media campaigns. This is a strategy and execution role NOT a content creator role. You will take and evolve a social strategy and then use an agile pod of creators as well as in-house operations teams to deliver consistent and impactful social media across centrally managed and site managed social media channels. You will have an ROI mindset, focusing on effective reporting to demonstrate step changes across social and paid media.
Responsibilities
- Social Media Strategy: Own the strategy, scheduling and execution of social media for up to 20 centrally managed channels – focused on new openings and refurbs and pubs and bars in Zone 1. Using Sprout, schedule and post for all centrally owned sites. Translate the strategy into content briefs for an agile pod of creators to generate high‑quality dynamic and static content.
- Paid Media Strategy: Lead paid social strategy across the portfolio, identifying where paid support can drive the greatest impact and deliver strong ROI. Plan, build and optimise paid campaigns (primarily Meta; also TikTok and emerging platforms). Use data and insight to drive continuous optimisation. Manage the paid media budget, ensuring spend is effective, efficient and aligned to priorities. Create/source on‑brand, impactful paid social assets for campaigns.
- Organic Social Media Support for Sites: Support and guide site teams running their own social channels. Provide toolkits, templates and content guidance to ensure brand consistency. Monitor site performance and coach teams on improving content, engagement and growth. Identify content gaps across the portfolio and coordinate with freelance creators to deliver high‑quality, consistent content across our pillars.
- TikTok Rollout: Lead the introduction of TikTok across the business, starting with a trial group of priority sites to refine approach and learnings. Develop best‑practice guidance and support teams in adopting the platform. Test and optimise both organic and paid activity.
- Influencer Activity: Develop and manage influencer activity aligned to brand needs and campaign objectives. Lead community and influencer outreach for new site launches. Track performance and ensure influencer output delivers against objectives.
- Stakeholder Collaboration & Reporting: Work closely with marketing, sales, creative and site teams to ensure a holistic approach and cohesive delivery of the marketing strategy. Support brand‑wide campaigns with paid frameworks, social packs and guidance. Deliver monthly reporting across all activity – paid media, site performance and influencer campaigns – highlighting insights and recommended actions. Champion best practice and ensure all social and paid activity supports the overall marketing strategy.
- KPIs: Demonstrable improvements in key social metrics such as followers, engagement, click‑through, conversion.
- Communication: Clear weekly progress updates to the Head of Digital. Strong critical‑thinking skills, attention to detail, strong planning and organisation ability. Self‑driven with a can‑do attitude.
Social Strategy Manager employer: Urban Pubs and Bars
Contact Detail:
Urban Pubs and Bars Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Strategy Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the hospitality scene. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your social media strategies and campaigns. Use data to back up your successes and demonstrate how you’ve driven ROI in past roles. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest in working with them. Tailor your message to show how your skills can help shape their social strategy.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Make sure to keep an eye on our listings and apply directly to increase your chances of landing that dream role in social strategy.
We think you need these skills to ace Social Strategy Manager
Some tips for your application 🫡
Show Your Passion for Hospitality: When writing your application, let your love for the London hospitality scene shine through. We want to see how your passion aligns with our mission and how you can contribute to shaping our social strategy.
Highlight Your Strategy Skills: This role is all about strategy, so make sure to showcase your experience in developing and executing social media strategies. Use specific examples to demonstrate how you've driven impactful campaigns in the past.
Be Data-Driven: We’re looking for someone with an ROI mindset, so don’t forget to mention your experience with data analysis and reporting. Show us how you've used insights to optimise campaigns and achieve measurable results.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at Urban Pubs and Bars
✨Know Your Social Media Inside Out
Make sure you’re well-versed in the latest trends and tools in social media, especially platforms like Meta and TikTok. Familiarise yourself with Sprout and be ready to discuss how you would use it to manage multiple channels effectively.
✨Showcase Your ROI Mindset
Prepare examples of how you've previously driven ROI through social media campaigns. Be ready to discuss specific metrics and results, as this role is all about demonstrating impact and effectiveness.
✨Be Ready to Discuss Strategy and Execution
This isn’t a content creation role, so focus on your strategic thinking. Prepare to explain how you would develop and implement a social strategy, and how you would guide teams to ensure brand consistency across various channels.
✨Highlight Your Collaboration Skills
Since this role involves working closely with various teams, think of examples where you’ve successfully collaborated with others. Be prepared to discuss how you would communicate progress and insights to stakeholders effectively.