Urban Playground Head Office, Nottingham
Role Description
The Creative Marketing Lead will be responsible for the
design and execution of new marketing ideas, across the Urban Playground
brands. Managing campaigns from cradle to grave, this hands-on role will combine
creative direction, graphic design and marketing execution.
The Creative Marketing Lead converts business objectives
into campaigns, developing new concepts and ensuring consistent and high-quality brand presence across all channels and platforms. The ideal applicant will be someone who can help shape the direction but also get stuck in and make things happen.
Essential Duties and Responsibilities
- Develop
and deliver creative marketing campaigns from concept to execution. - Create
hands on design work, including advertising campaigns, websites, social media, emails and other marketing materials. - Lead
the development and growth of Urban Playground’s identity, brand and creative direction. - Translate
marketing and commercial objectives into engaging campaigns across Urban Playground brands. - Work
closely with the senior leadership team to understand objectives and deliver effective marketing solutions. - Manage
the production of creative assets across multiple channels and formats. - Plan
and deliver marketing activity, ensuring brand consistency. - Contribute
to marketing strategy and department planning. - Monitor
performance of campaigns to improve future activities. - Manage
relationships with external agencies and other support services.
Requirements
Technical
- Significant,
proven experience in creative design and marketing delivery. - Graphic
design and visual communication experience. - Ability
to interpret marketing and commercial data, to turn into actions. - Ability
to move between strategic planning and hands on creative production. - Good
understanding of brand strategy and visual identity. - Experience
in leisure, hospitality, attractions, entertainment or another consumer-led multi-site environment is advantageous.
Personal
- Strong
creative judgement and brand awareness. - Strong
project management and organisational skills. - Ability
to work independently, and with external support. - Commercially
minded and driven. - Proactive and strong ability to think on your feet and adapt.
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Creative Marketing Lead in Nottingham employer: Urban Playground Holdings
Urban Playground is an exceptional employer that fosters a dynamic and supportive work culture, perfect for those looking to thrive in a fast-paced sales environment. With a strong emphasis on employee development, the Sales Manager role offers opportunities for coaching and leadership, ensuring that team members are equipped to excel while delivering outstanding customer experiences. Located in a vibrant area, Urban Playground not only prioritises commercial success but also values the well-being and growth of its employees, making it a rewarding place to build a career.
